Inspirato and Buyerlink Announce Definitive Agreement to Combine Companies, Forming One Planet Platforms
Inspirato (NASDAQ:ISPO) has announced a definitive agreement to combine with Buyerlink through a reverse merger, valuing Buyerlink's equity at $326.3 million. The merged entity will be renamed One Planet Platforms, creating a diversified platform for online marketplaces across travel, automotive, and home services verticals.
The combined company is projected to generate ~$350 million in revenue and ~$30 million in adjusted EBITDA in 2025. The transaction consideration will consist of 90% common stock and 10% preferred stock, with shares valued at $3.61 per share. The merger is expected to close in Q3 2025, subject to regulatory and stockholder approvals.
Payam Zamani will serve as Chairman & CEO of One Planet Platforms, while the Inspirato brand will continue operating as the premier luxury travel division of the combined entity.
Inspirato (NASDAQ:ISPO) ha annunciato un accordo definitivo per unirsi a Buyerlink tramite una fusione inversa, valutando il capitale di Buyerlink a 326,3 milioni di dollari. La società risultante sarà rinominata One Planet Platforms, creando una piattaforma diversificata per i marketplace online nei settori dei viaggi, dell'automotive e dei servizi per la casa.
La società combinata prevede di generare circa 350 milioni di dollari di ricavi e circa 30 milioni di dollari di EBITDA rettificato nel 2025. La controparte della transazione sarà composta per il 90% da azioni ordinarie e per il 10% da azioni privilegiate, con un valore di 3,61 dollari per azione. La fusione è prevista per la chiusura nel terzo trimestre 2025, subordinata alle approvazioni regolamentari e degli azionisti.
Payam Zamani ricoprirà il ruolo di Presidente e CEO di One Planet Platforms, mentre il marchio Inspirato continuerà a operare come divisione di lusso per i viaggi della società combinata.
Inspirato (NASDAQ:ISPO) ha anunciado un acuerdo definitivo para fusionarse con Buyerlink mediante una fusión inversa, valorando el capital de Buyerlink en 326,3 millones de dólares. La entidad fusionada se renombrará como One Planet Platforms, creando una plataforma diversificada para mercados en línea en los sectores de viajes, automotriz y servicios para el hogar.
Se proyecta que la compañía combinada genere aproximadamente 350 millones de dólares en ingresos y aproximadamente 30 millones de dólares en EBITDA ajustado en 2025. La contraprestación de la transacción consistirá en 90% acciones ordinarias y 10% acciones preferentes, con un valor de 3,61 dólares por acción. Se espera que la fusión se cierre en el tercer trimestre de 2025, sujeta a aprobaciones regulatorias y de accionistas.
Payam Zamani será el Presidente y CEO de One Planet Platforms, mientras que la marca Inspirato continuará operando como la división de viajes de lujo de la entidad combinada.
Inspirato (NASDAQ:ISPO)는 Buyerlink와 역합병을 통해 합병하기로 최종 합의했으며, Buyerlink의 지분 가치는 3억 2,630만 달러로 평가되었습니다. 합병된 회사는 One Planet Platforms로 명칭이 변경되며, 여행, 자동차, 주택 서비스 분야의 온라인 마켓플레이스에 다각화된 플랫폼을 구축할 예정입니다.
합병 회사는 2025년에 약 3억 5천만 달러의 매출과 약 3천만 달러의 조정 EBITDA를 창출할 것으로 예상됩니다. 거래 대가는 90% 보통주와 10% 우선주로 구성되며, 주당 가치는 3.61달러입니다. 합병은 2025년 3분기에 완료될 예정이며, 규제 당국과 주주 승인에 따라 달라질 수 있습니다.
Payam Zamani가 One Planet Platforms의 회장 겸 CEO로 임명되며, Inspirato 브랜드는 합병된 회사의 프리미엄 럭셔리 여행 부문으로 계속 운영됩니다.
Inspirato (NASDAQ:ISPO) a annoncé un accord définitif pour fusionner avec Buyerlink via une fusion inversée, valorisant les fonds propres de Buyerlink à 326,3 millions de dollars. L'entité fusionnée sera renommée One Planet Platforms, créant une plateforme diversifiée pour les places de marché en ligne dans les secteurs du voyage, de l'automobile et des services à domicile.
La société combinée prévoit de générer environ 350 millions de dollars de revenus et environ 30 millions de dollars d'EBITDA ajusté en 2025. La contrepartie de la transaction sera composée de 90 % d'actions ordinaires et 10 % d'actions préférentielles, avec une valeur de 3,61 dollars par action. La fusion devrait être finalisée au troisième trimestre 2025, sous réserve des approbations réglementaires et des actionnaires.
Payam Zamani sera président et PDG de One Planet Platforms, tandis que la marque Inspirato continuera d'opérer en tant que division de voyages de luxe de l'entité combinée.
Inspirato (NASDAQ:ISPO) hat eine endgültige Vereinbarung zur Fusion mit Buyerlink durch einen Reverse Merger bekannt gegeben, wobei das Eigenkapital von Buyerlink mit 326,3 Millionen US-Dollar bewertet wird. Das fusionierte Unternehmen wird in One Planet Platforms umbenannt und schafft eine diversifizierte Plattform für Online-Marktplätze in den Bereichen Reisen, Automobil und Heimdienstleistungen.
Das kombinierte Unternehmen wird für 2025 einen Umsatz von ca. 350 Millionen US-Dollar und ein bereinigtes EBITDA von ca. 30 Millionen US-Dollar prognostiziert. Die Transaktionsvergütung besteht aus 90 % Stammaktien und 10 % Vorzugsaktien, wobei der Aktienkurs bei 3,61 US-Dollar pro Aktie liegt. Der Abschluss der Fusion wird für das dritte Quartal 2025 erwartet, vorbehaltlich behördlicher und aktionärsrechtlicher Genehmigungen.
Payam Zamani wird als Vorsitzender und CEO von One Planet Platforms fungieren, während die Marke Inspirato weiterhin als Premium-Luxusreise-Sparte des fusionierten Unternehmens betrieben wird.
- Combined company projected to deliver ~$350M revenue and ~$30M adjusted EBITDA in 2025
- Integration of Buyerlink's technology and AI capabilities to enhance luxury travel marketplace services
- Merger creates diversified platform across multiple high-value verticals (travel, automotive, home services)
- Transaction backed by Special Committee's unanimous approval and fairness opinion
- Significant ownership dilution as One Planet Group becomes majority shareholder
- 10% preferred stock carries 7% accrued dividend obligation
- Complex integration process merging two different business models
- Execution risk in transforming from pure luxury travel to multi-vertical marketplace
Insights
Inspirato's reverse merger with Buyerlink transforms it from luxury travel club to diversified marketplace platform with improved financials.
Inspirato's announcement marks a significant strategic pivot through a reverse merger valuing Buyerlink at
The financial projections of
The governance structure shows clear continuity with Payam Zamani, who currently serves as Inspirato's Chairman/CEO and Buyerlink's Founder/CEO, continuing as Chairman/CEO of the combined entity. This merger effectively represents a consolidation of Zamani's interests, as One Planet Group (Buyerlink's owner) is already Inspirato's largest shareholder. The transaction underwent proper governance protocols with independent director review and fairness opinions, mitigating conflict of interest concerns.
The Q3 2025 expected closing timeline suggests a relatively streamlined approval process, though regulatory and shareholder approvals remain pending. This transaction positions the combined company to leverage AI technologies for scaling high-performing marketplaces across multiple consumer verticals while maintaining the Inspirato luxury travel brand.
Through a reverse merger valuing Buyerlink equity at approximately
- Combined companies expected to deliver ~
- Payam Zamani to serve as Chairman & CEO of the newly formed One Planet Platforms
- Inspirato will continue to operate as a premier luxury travel company
- Combined company to trade on Nasdaq Stock Exchange under a new ticker symbol
DENVER and SAN FRANCISCO, June 26, 2025 (GLOBE NEWSWIRE) -- Inspirato Incorporated (“Inspirato”) (Nasdaq: ISPO), the premier luxury vacation club and property technology company, today announced that it has signed a definitive agreement to combine, through a reverse merger, with Buyerlink Inc. (“Buyerlink”), a leader in building and operating online marketplaces.
Strategic Rationale
This proposed combination is designed to create a diversified, consumer-focused marketplaces platform and signals the next chapter in Inspirato’s evolution, from an exclusive hospitality brand to a technology-first luxury travel marketplace with a deep focus on maximizing value for its members. By integrating Buyerlink’s demand generation and marketplace capabilities, the Inspirato platform will enhance services for its members and expand how luxury travel experiences are aggregated, discovered, and monetized across untapped segments of the global luxury travel market.
Buyerlink is a leading marketplaces platform, operating across high-value verticals, with established strength in automotive and home services. Built on world-class technology, it enables scaled consumer demand generation while delivering consistently strong margins and cash flow.
One Planet Platforms will operate a diversified portfolio of marketplaces, anchored by travel, automotive, and home services. The combination of Buyerlink and Inspirato positions the luxury travel marketplace to realize its potential by applying AI technologies and a scalable business model designed to support sustained growth.
The Inspirato brand will continue as the premier luxury travel division of the combined entity.
“This combination allows us to better serve our members – as they remain our top priority,” said Ann Payne, Lead Independent Director of Inspirato. “This merger enhances our ability to serve them with smarter discovery, better personalization, and deeper inventory across the travel journey, from inspiration to experience.”
Buyerlink is owned by One Planet Group, Inspirato’s largest shareholder. This strategic alignment is further underscored by the shared leadership of Payam Zamani, who serves as Chairman and CEO of Inspirato as well as the Founder and CEO of Buyerlink.
“I invested significantly in Inspirato last year because I genuinely believe in its mission and long-term potential,” said Zamani. “This combination represents the next chapter in Inspirato’s evolution—rethinking how luxury travel is curated and delivered across untapped global markets. It also reinforces our commitment to continuously enhancing the experience we offer our members. With Buyerlink’s proven technology and the integration of AI, we’re laying the foundation for a powerful platform that can scale high-performing marketplaces across a range of industries.”
Transaction Details and Approvals
Under the terms of the definitive agreement, Buyerlink and Inspirato will combine through a reverse merger, valuing Buyerlink’s equity at
The transaction consideration will consist of
One Planet Group will become the majority shareholder of the combined public company, which will be renamed One Planet Platforms and will continue to trade on the Nasdaq Stock Exchange under a new ticker symbol to be confirmed.
The parties anticipate completing the transaction in Q3 2025, subject to customary closing conditions, including regulatory approvals and stockholder approvals of Inspirato. The parties negotiated the definitive agreement during an exclusivity period following execution of their Letter of Intent and completed mutual due diligence prior to signing.
A Special Committee of Inspirato’s Board of Directors, comprised entirely of independent and disinterested directors, was formed to evaluate the proposed combination with Buyerlink. The Special Committee conducted a thorough review process with the assistance of independent financial and legal advisors and received a fairness opinion from its financial advisor. Based on this process, the Special Committee unanimously recommended approval of the transaction, and the full Board of Directors subsequently approved the definitive agreement.
Presentation
A supporting presentation containing additional information on the transaction can be found on Inspirato’s investor relations website at investor.inspirato.com.
Advisors
Roth Capital Partners, LLC is serving as financial advisor and DLA Piper LLP is serving as legal advisor to the Inspirato Special Committee. David Graham & Stubbs LLP is serving as legal advisor to Inspirato. Davis Polk & Wardwell LLP is serving as legal advisor to Buyerlink.
About Inspirato
Inspirato (Nasdaq: ISPO) is a luxury vacation club and a property technology company that provides access to a portfolio of curated vacation options, delivered through an innovative model designed to ensure the service, certainty, and value that discerning travelers demand. The Inspirato portfolio includes exclusive luxury vacation homes, accommodations at five-star hotel and resort partners, and custom travel experiences.
About Buyerlink
Buyerlink is a leading marketing technology platform for generating consumer demand at scale. The company specializes in building and operating online marketplaces across high-value verticals. Through its proprietary patented technology, Buyerlink connects millions of consumers with in-market service providers in real time. Buyerlink’s headquarters are located in Walnut Creek, California.
Forward-Looking Statements
This press release contains forward-looking statements, including statements regarding the expected structure, timing, and completion of the proposed reverse merger transaction between Inspirato and Buyerlink, anticipated ownership percentages, the planned rebranding of the combined public company as One Planet Platforms, future governance and management composition, and expected strategic and financial benefits of the transaction. Actual results may differ materially due to numerous risks and uncertainties, including but not limited to the failure to obtain necessary regulatory or stockholder approvals, the inability to satisfy other closing conditions, changes in market or business conditions, the integration of the businesses, the performance of the combined company and other factors detailed from time to time in Inspirato’s filings with the U.S. Securities and Exchange Commission (SEC), including its annual report on Form 10-K and quarterly reports on Form 10-Q. Inspirato undertakes no obligation to update any forward-looking statements to reflect events or circumstances after the date of this release, except as required by law.
IMPORTANT INFORMATION FOR STOCKHOLDERS
Inspirato will file with the SEC, and mail to its shareholders, a proxy statement in connection with the proposed merger. This communication is not a substitute for the proxy statement or for any other document that Inspirato may file with the SEC and send to its stockholders in connection with the merger. INSPIRATO SHAREHOLDERS ARE URGED TO READ THE PROXY STATEMENT AND OTHER DOCUMENTS FILED WITH THE SEC CAREFULLY AND IN THEIR ENTIRETY WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION. Shareholders will be able to obtain free copies of the proxy statement (when available) and other documents filed with the SEC by Inspirato through the website maintained by the SEC at www.sec.gov.
Inspirato, Buyerlink and certain of their respective directors, certain of their respective executive officers and other members of management and employees may be considered participants in the solicitation of proxies with respect to the proposed merger under the rules of the SEC. Information about the directors and executive officers of Inspirato is set forth in its proxy statement for its 2025 annual meeting of shareholders, which was filed with the SEC on April 24, 2025. These documents can be obtained free of charge from the SEC website indicated above. Additional information regarding the interests of such participants in the solicitation of proxies in respect of the merger will be included in the proxy statement and other relevant materials to be filed with the SEC when they become available.
| Contacts: | |
| Inspirato | |
| Investor Relations | Media Relations |
| ir@inspirato.com | communications@inspirato.com |
| Buyerlink | |
| pr@buyerlink.com | |
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