Gartner (IT) Stock News

Gartner (NYSE:IT) has identified three critical priorities for chief supply chain officers (CSCOs) to address the impacts of the Israel-Iran conflict. The priorities include: assessing global transportation bottlenecks, preparing for supply chain cost volatility, and reviewing resilience strategies.

The conflict has significantly disrupted key shipping routes, with container traffic below pre-crisis levels in the Red Sea and Suez Canal, increased risks in the Strait of Hormuz, and pressure on major regional ports. Companies face rising costs across energy, transportation, insurance, inventory, and technology. CSCOs must work closely with CFOs to manage budget impacts and strengthen supply chain resilience through supplier network assessment and risk mitigation planning.

A Gartner survey reveals that personalized marketing, while driving some positive outcomes, leads to negative experiences for 53% of customers. The study of 1,464 B2B buyers and consumers found that personalization makes customers 3.2x more likely to regret purchases and 44% less likely to repurchase, despite being 1.8x more likely to pay premium prices. The research highlights a paradox where customers feel overwhelmed and pressured during purchase journeys. However, Gartner introduces 'active personalization' as a solution, showing 2.3x higher confidence in purchase decisions compared to traditional methods. This approach focuses on customer engagement through interactive experiences, empowering individuals to make better decisions while generating valuable zero-party data for businesses.

A recent Gartner survey reveals that 60% of customer service agents fail to promote self-service options to customers. The study, which surveyed 5,801 customers in early 2025, found that when agents mention self-service, 25% make neutral comments and 12% make negative remarks. The research highlights that customers who receive self-service promotion from agents are twice as likely to adopt these solutions in future interactions. Regarding Generative AI adoption, while 55% of service leaders plan to explore GenAI chatbots by 2025, only 35% of phone-using customers are willing to adopt GenAI digital assistants. This resistance is attributed to customers' satisfaction with traditional phone service, which remains the dominant channel. Gartner recommends integrating GenAI solutions as complementary to phone interactions rather than replacements.

Gartner's 2025 CMO Spend Survey reveals digital channels now dominate marketing budgets, accounting for 61.1% of total spend, with 7 out of 10 sectors allocating over 60% to online channels. The survey of 402 marketing leaders shows paid online channels lead with 69% of digital spend. Paid search maintains leadership at 13.9% of digital spend, while digital display advertising (12.5%) has surpassed social advertising (12.2%). Email marketing remains stable at 7.4% of digital spend. The study highlights significant shifts in channel effectiveness, with search advertising showing high spend and impact, while video and streaming platforms face challenges due to saturation. Retail media networks have emerged as key players, outperforming traditional channels. The findings reflect CMOs' strategic adaptation to evolving consumer behaviors and technological changes, including impacts of delayed cookie deprecation, GenAI emergence, and TikTok uncertainties.

A Gartner survey reveals that only 45% of Chief Sales Officers (CSOs) report meeting their 2024 strategic goals. The study, presented at the Gartner CSO & Sales Leader Conference, highlights significant challenges in B2B sales alignment and AI adoption. Key findings show that 49% of CSOs report major discrepancies between sales and marketing's definition of qualified leads. Additionally, 74% of CSOs indicate a need for significant changes in seller skills, with 58% of sellers requiring reskilling or upskilling by 2026 due to AI. The survey also found that only 23% of CSOs are accountable for AI selection, while 68% merely provide input or are informed about AI decisions, highlighting challenges in technology implementation and strategic alignment.

A Gartner survey of 243 CSOs and senior sales leaders reveals that 73% of Chief Sales Officers (CSOs) are prioritizing growth from existing customers for 2025. The study, presented at the Gartner CSO & Sales Leader Conference in Las Vegas, found that 57% of CSOs consider account retention and growth a top-3 priority. The research highlights a significant "customer value gap" where suppliers struggle to convert their value proposition into realized customer value. To address this challenge, organizations must align cross-functional teams around customer partnerships, systematically capture customer feedback, and implement structured approaches to value delivery through effective onboarding and personalized learning experiences.

Gartner (NYSE: IT) has announced participation in two upcoming investor conferences. Craig Safian, EVP & CFO, will present at the William Blair Growth Stock Conference on June 3, 2025, at 3:20 PM CT in Chicago. Additionally, David Cohen, SVP of Investor Relations, will present at the TD Cowen 53rd Annual Technology, Media & Telecom Conference on May 28, 2025, at 2:25 PM ET in New York. Both presentations will be available via live webcasts on Gartner's investor relations website, with replays accessible for approximately 30 days after the events.

According to a Gartner Consumer Community survey of 212 US consumers, 47% of consumers plan to buy more American-made products this year amid economic uncertainty. The study reveals that 42% of consumers are postponing major purchases, up from 28% in 2024. Gartner projects that by Q3 2025, 60% of consumers will delay major purchases and turn to secondhand marketplaces by year-end.

The survey also found that while 68% of consumers prefer brands to remain neutral on social and political issues, 55% lose trust when brands reverse their stance on these matters. Notably, 33% of consumers who distrust such reversals reported boycotting brands in the past year, compared to 20% of those unbothered by stance changes.

According to Gartner's 2025 CMO Spend Survey, marketing budgets have remained flat at 7.7% of overall company revenue, matching the previous year's allocation. The survey, conducted among 402 CMOs and marketing leaders across North America, UK, and Europe, reveals that 59% of CMOs report insufficient budgets to execute their strategies.

Despite stagnant budgets, CMOs are focusing on productivity gains through AI and data analytics. Paid media dominates marketing spend at 30.6% of budgets. GenAI investments are showing ROI through improved time efficiency (49%), cost efficiency (40%), and increased content production capacity (27%). In response to budget constraints, 39% of CMOs plan to reduce both agency and labor spending, with many leveraging GenAI to decrease dependency on external agencies.