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A Gartner survey reveals that 84% of business leaders and employees believe their company's identity must change significantly to achieve objectives. Conducted with 1,154 participants, the survey shows that 75% think companies should better align external audience views with their identity. Despite this, 72% of leaders feel marketing isn't instrumental in business evolution. Gartner experts shared these findings at the Gartner Marketing Symposium/Xpo, emphasizing the importance of corporate narratives in driving business transformation. Leaders focusing on narrative activation over development see a 23% boost in performance, highlighting the need for marketing to play a strategic role. The study also found that most employees seek to align, persuade, and connect with the organization’s identity.
Gartner's B2B Commercial Strategy Survey revealed that marketing and sales teams collaborate on only three of 15 commercial activities. This lack of collaboration results in missed contributions and conflicting priorities between the functions. The survey involved 412 senior marketing and sales leaders in North America and Western Europe, conducted in November and December 2023. Findings indicate a significant opportunity for growth if marketing and sales align their efforts, particularly in understanding buyer journeys and sales enablement. Shared insights can improve sales conversion rates by 2.3x and revenue growth expectations by 1.6x. Organizations that blend rep-led and digital interactions are 3.9x more likely to exceed profit growth expectations. The survey results were presented at the Gartner Marketing Symposium/Xpo in Denver, emphasizing the need for strategic collaboration to drive commercial success.
Gartner, Inc. (NYSE: IT) has announced the Gartner Marketing Symposium/Xpo, scheduled for June 3-5, 2024, in Denver, CO. The event will focus on equipping CMOs and marketing leaders with strategies to navigate constant disruptions, particularly the impact of AI on marketing. The symposium will feature over 40 Gartner experts and 125+ sessions, covering topics from brand strategy to data privacy. Keynote speakers include Matt Moorut, Kristina LaRocca-Cerrone, Carla Harris, and Alton Fitzgerald White. Early-bird registration is available until April 5, 2024, offering a $550 discount.
Gartner (NYSE: IT) has announced that Craig Safian, EVP & CFO, will present at the William Blair Growth Stock Conference. The presentation is scheduled for 10:40 am CT on Wednesday, June 5, 2024. A live webcast will be accessible via Gartner's investor relations website, with a replay available for 30 days post-event.
Gartner's recent findings reveal that harnessing sales culture can significantly improve sales performance. During the Gartner CSO & Sales Leader Conference in Las Vegas, experts identified six cultural attributes that can drive sales growth. Key takeaways include the importance of transparency, seller empowerment, and psychological safety. Organizations focusing on these attributes are up to 2.9x more likely to see profit growth and improved commercial performance. Gartner's survey of over 200 senior sales leaders underlines the need for active management of sales culture to enhance team connection, reduce turnover, and boost performance.
Gartner reports that sales organizations utilizing an adaptive approach are three times more likely to achieve significant growth. At the Gartner CSO & Sales Leader Conference 2024 in Las Vegas, experts emphasized the need for agility to navigate change effectively. Sales leaders face challenges like budget constraints, evolving buyer expectations, and technology adoption pressures, leading to reactive strategies and seller burnout. A Gartner survey from late 2023 found that two-thirds of sales leaders struggle to reallocate resources for emerging priorities. The report suggests shifting from reactive to proactive strategies, leveraging revenue intelligence, technology, and modularity to enhance decision-making and sustain competitive advantages.
Gartner, Inc. (NYSE: IT) reported strong financial results for the first quarter of 2024. The company saw a contract value increase of $4.9 billion, a 6.9% year-over-year growth. Revenues reached $1.5 billion, a 4.5% increase, with adjusted EBITDA at $382 million, up 0.8%. However, net income and diluted EPS decreased by 28.8% and 27.4% respectively. The company repurchased 0.5 million common shares for $225 million, showing confidence in future growth.