Ituran Announces Strategic Partnership with BMW Motorrad in Brazil
- Strategic partnership with premium brand BMW Motorrad expands Ituran's total addressable market in Brazil
- New BMW motorcycles will include 24 months of free access to Ituran services, ensuring immediate market penetration
- Partnership strengthens Ituran's innovation leadership position in Brazil, a key growth market
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Insights
Ituran's BMW Motorrad partnership expands addressable market in Brazil, strengthening its telematics footprint in premium motorcycle segment.
Ituran's new partnership with BMW Motorrad Brasil represents a strategic expansion beyond its traditional vehicle telematics market into the premium motorcycle segment. This alliance leverages Ituran's core technology competencies while opening a significant new revenue stream in Brazil's substantial motorcycle market.
The deal includes 24 months of free service for new BMW motorcycle buyers, creating an immediate adoption pathway with potential for continued subscriptions. For existing BMW Motorrad owners, special conditions are being offered, enabling Ituran to quickly penetrate the established BMW rider base.
The service package demonstrates Ituran's technological capabilities, offering real-time tracking, geofencing, maintenance alerts, and recovery services. This full-spectrum offering moves beyond basic security into lifestyle integration through the Ituran app, aligning with industry trends toward connected vehicle experiences.
Brazil remains a key growth market for Ituran, as noted in the CEO's statement about the country being "a strong contributor to our global growth." This partnership potentially strengthens Ituran's competitive position in Latin America's largest economy while diversifying its customer base beyond four-wheeled vehicles.
The endorsement from BMW Motorrad's CEO validates Ituran's technology quality and could serve as a reference point for future premium vehicle manufacturer partnerships globally, creating potential expansion opportunities beyond this initial agreement.
BMW Motorrad brings Ituran's advanced telematics technology to motorcyclists in
AZOUR,
The partnership offers BMW Motorrad riders a unique experience that combines advanced safety and connectivity features. The service offers security technology for the customer and their motorcycle, using state-of-the-art telematics and access to the Ituran app, with real-time location tracking, virtual geofencing, route history, risk zone heat maps, maintenance alerts, digital service integration, and vehicle recovery services.
"We are always looking to deliver the best experience to our BMW Motorrad customers. This new partnership with Ituran enables us to jointly develop a fully comprehensive offering that goes beyond traditional tracking, providing new forms of connectivity with the motorcycle, to receive updates from BMW Motorrad and its dealers, and enjoy an integrated digital experience," said Matheus Pereira, CEO of BMW Motorrad in
"We are proud to collaborate with BMW Motorrad, a global leader in motorcycle technology and quality. For us, it is a strategic partnership in a highly relevant segment that significantly expands our total addressable market, with the addition of this large base of motorcycle customers," said Eyal Sheratzky, CEO of Ituran. "This initiative further strengthens Ituran Brasil's innovation leadership in a country that is a strong contributor to our global growth."
About BMW Group
With its four brands BMW, MINI, Rolls-Royce, and BMW Motorrad, BMW Group is the world's leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. BMW Group's production network comprises more than 30 production sites worldwide; the company has a global sales network in more than 140 countries.
In 2024, BMW Group sold more than 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. As of December 31, 2024, BMW Group had a workforce of 159,104 employees.
BMW Group's economic success has always been based on long-term thinking and responsible action. Sustainability is a key element of BMW Group's corporate strategy and encompasses all products, from the supply chain and production to the usage phase.
About Ituran
Ituran is a leader in the mobility technology field, providing value-added location-based services, including a full suite of services for the connected-car. Ituran offers Stolen Vehicle Recovery, fleet management as well as mobile asset location, management & control services for vehicles, cargo and personal security for the retail, insurance industry and car manufacturers. Ituran is the largest OEM telematics provider in
Ituran's subscriber base has been growing significantly since the Company's inception to over 2.5 million subscribers using its location-based services with a market leading position in
For more information, please visit Ituran's website, at: www.ituran.com
Company Contact
Udi Mizrahi
udi_m@ituran.com
Deputy CEO and VP Finance, Ituran
(
International Investor Relations
Ehud Helft
ituran@ekgir.com
EK Global Investor Relations
(US) +1 212 378 8040
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SOURCE Ituran Location and Control Ltd.
FAQ
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