Ituran Targets Global Two-Wheel Market with Yamaha and BMW Motorrad Partnerships
Ituran Location and Control (NASDAQ: ITRN) has announced strategic partnerships with Yamaha and BMW Motorrad in Brazil, marking its entry into the global motorcycle market. The company, which currently serves over 2.5 million subscribers globally, will integrate its connected vehicle services into motorcycles, offering tracking, security, and real-time visibility features.
The expansion targets Brazil initially, leveraging Ituran's market leadership in connected vehicle services. The global motorcycle market is projected to grow from $127 billion in 2025 to over $200 billion by 2032. Ituran's motorcycle solutions will include its proven vehicle recovery system, which maintains an 85% recovery rate for stolen vehicles.
Ituran Location and Control (NASDAQ: ITRN) ha annunciato accordi strategici con Yamaha e BMW Motorrad in Brasile, segnando il suo ingresso nel mercato globale delle motociclette. L'azienda, che attualmente conta oltre 2,5 milioni di abbonati nel mondo, integrerà i suoi servizi di veicoli connessi nelle moto, offrendo funzioni di tracciamento, sicurezza e visibilità in tempo reale.
L'espansione partirà dal Brasile, sfruttando la posizione di leadership di Ituran nei servizi per veicoli connessi. Il mercato mondiale delle motociclette è previsto crescere da $127 miliardi nel 2025 a oltre $200 miliardi entro il 2032. Le soluzioni per moto di Ituran comprenderanno il suo collaudato sistema di recupero veicoli, con un tasso di recupero del 85% per i veicoli rubati.
Ituran Location and Control (NASDAQ: ITRN) ha anunciado alianzas estratégicas con Yamaha y BMW Motorrad en Brasil, marcando su entrada en el mercado global de motocicletas. La compañía, que actualmente atiende a más de 2,5 millones de suscriptores en todo el mundo, integrará sus servicios de vehículos conectados en las motos, ofreciendo funciones de rastreo, seguridad y visibilidad en tiempo real.
La expansión se dirigirá inicialmente a Brasil, aprovechando el liderazgo de Ituran en servicios para vehículos conectados. Se proyecta que el mercado mundial de motocicletas crezca de $127 mil millones en 2025 a más de $200 mil millones para 2032. Las soluciones para motocicletas de Ituran incluirán su probado sistema de recuperación de vehículos, que mantiene una tasa de recuperación del 85% para vehículos robados.
Ituran Location and Control (NASDAQ: ITRN)는 브라질에서 Yamaha 및 BMW Motorrad와 전략적 파트너십을 발표하며 전 세계 오토바이 시장에 진출했습니다. 현재 전 세계적으로 250만 명이 넘는 가입자를 보유한 이 회사는 자사의 커넥티드 차량 서비스를 오토바이에 통합해 추적, 보안 및 실시간 가시성 기능을 제공할 예정입니다.
확장은 우선 브라질을 목표로 하며, 커넥티드 차량 서비스 분야에서의 Ituran의 시장 우위를 활용합니다. 글로벌 오토바이 시장은 2025년 1,270억 달러에서 2032년에는 2,000억 달러 이상으로 성장할 것으로 예상됩니다. Ituran의 오토바이 솔루션에는 도난 차량에 대해 85%의 회수율을 유지하는 검증된 차량 회수 시스템이 포함됩니다.
Ituran Location and Control (NASDAQ: ITRN) a annoncé des partenariats stratégiques avec Yamaha et BMW Motorrad au Brésil, marquant son entrée sur le marché mondial de la moto. La société, qui compte actuellement plus de 2,5 millions d'abonnés dans le monde, intégrera ses services de véhicules connectés aux motos, offrant des fonctionnalités de localisation, de sécurité et de visibilité en temps réel.
L'expansion ciblera d'abord le Brésil, en tirant parti du leadership d'Ituran dans les services pour véhicules connectés. Le marché mondial de la moto devrait passer de 127 milliards de dollars en 2025 à plus de 200 milliards de dollars d'ici 2032. Les solutions motos d'Ituran incluront son système éprouvé de récupération de véhicules, qui maintient un taux de récupération de 85% pour les véhicules volés.
Ituran Location and Control (NASDAQ: ITRN) hat strategische Partnerschaften mit Yamaha und BMW Motorrad in Brasilien bekannt gegeben und damit seinen Eintritt in den globalen Motorradmarkt markiert. Das Unternehmen, das derzeit über 2,5 Millionen Abonnenten weltweit betreut, wird seine Connected‑Vehicle‑Dienste in Motorräder integrieren und Funktionen wie Tracking, Sicherheit und Echtzeit‑Sichtbarkeit anbieten.
Die Expansion richtet sich zunächst auf Brasilien und nutzt Iturans Marktführerschaft bei Connected‑Vehicle‑Diensten. Der globale Motorradmarkt wird voraussichtlich von 127 Mrd. $ im Jahr 2025 auf über 200 Mrd. $ bis 2032 wachsen. Iturans Motorradlösungen werden sein erprobtes Fahrzeugwiederbeschaffungs‑System umfassen, das eine Wiederbeschaffungsrate von 85% bei gestohlenen Fahrzeugen aufrechterhält.
- Strategic entry into fast-growing global motorcycle market projected to reach $200 billion by 2032
- Partnerships with major brands Yamaha and BMW Motorrad
- Strong market position in Brazil as the top provider of connected vehicle services
- Proven track record with 85% vehicle recovery rate
- Large existing subscriber base of 2.5 million users globally
- Initial focus limited to Brazil market only
- Faces potential competition in new motorcycle segment
- Success dependent on expansion into other markets
Insights
Ituran's strategic entry into the global motorcycle market via Brazil partnerships with premium brands sets stage for significant growth opportunity.
Ituran's expansion into the motorcycle telematics market represents a calculated growth strategy with substantial market potential. By partnering with premium brands Yamaha and BMW Motorrad, Ituran is positioning itself at the higher end of the motorcycle market while addressing a critical need in Brazil - motorcycle theft prevention.
The global motorcycle market projection from
This move leverages Ituran's core technical competencies in vehicle tracking, recovery systems, and telematics across a new vehicle category. With 2.5 million existing subscribers and a proven
The expansion addresses multiple stakeholders beyond individual riders - including insurance companies seeking risk reduction, commercial delivery fleets requiring tracking capabilities, and motorcycle manufacturers offering premium connected features. This creates multiple revenue paths beyond direct consumer subscriptions.
Brazil provides an ideal test market due to high theft rates creating urgent demand, while partnerships with premium brands like BMW Motorrad enable Ituran to demonstrate value in higher-margin segments before potentially moving down-market to mass-volume manufacturers.
The Company's move in
AZOUR,
Ituran's connected services, already trusted by over 2.5 million subscribers globally, include tracking and response for all vehicles - combining satellite and cellular technology, remote access and a 24/7 support network. These and additional capabilities are now being integrated into Yamaha and BMW Motorrad bikes and services, offering enhanced security and real-time visibility for riders in
"This is more than a product deployment; it's the start of a much larger market opportunity," said Eyal Sheratzky, CEO of Ituran. "Motorcycles are the number one mode of transportation in many parts of the world. With
The global motorcycle market is projected to grow from
30 years of peace-of-mind for vehicle owners
Ituran has spent the past three decades building its customer base and in-house expertise across telematics, stolen vehicle recovery, fleet management, connected car solutions and usage-based insurance.
With increasingly sophisticated vehicle thefts often linked to organised crime groups, Ituran's tech and on-the-ground recovery teams help recover stolen vehicles, without needing to be informed of the theft by owners. With an
Ituran is extending these telematics and recovery services to two-wheel vehicles, giving riders, delivery operators and insurers the same visibility and theft protection already relied on by car owners.
About Ituran
Ituran is a leader in the mobility technology field, providing value-added location-based services, including a full suite of services for the connected-car. Ituran offers Stolen Vehicle Recovery, fleet management as well as mobile asset location, management & control services for vehicles, cargo and personal security for the retail, insurance industry and car manufacturers. Ituran is the largest OEM telematics provider in
Ituran's subscriber base has been growing significantly since the Company's inception to over 2.5 million subscribers using its location-based services with a market leading position in
For more information, please visit Ituran's website, at: www.ituran.com
Company Contact Udi Mizrahi Deputy CEO and VP Finance, Ituran ( | International Investor Relations Ehud Helft EK Global Investor Relations (US) +1 212 378 8040 |
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SOURCE Ituran Location and Control Ltd.
FAQ
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