Ituran Targets Global Two-Wheel Market with Yamaha and BMW Motorrad Partnerships

Rhea-AI Summary

Ituran Location and Control (NASDAQ: ITRN) has announced strategic partnerships with Yamaha and BMW Motorrad in Brazil, marking its entry into the global motorcycle market. The company, which currently serves over 2.5 million subscribers globally, will integrate its connected vehicle services into motorcycles, offering tracking, security, and real-time visibility features.

The expansion targets Brazil initially, leveraging Ituran's market leadership in connected vehicle services. The global motorcycle market is projected to grow from $127 billion in 2025 to over $200 billion by 2032. Ituran's motorcycle solutions will include its proven vehicle recovery system, which maintains an 85% recovery rate for stolen vehicles.

Positive

• Strategic entry into fast-growing global motorcycle market projected to reach $200 billion by 2032
• Partnerships with major brands Yamaha and BMW Motorrad
• Strong market position in Brazil as the top provider of connected vehicle services
• Proven track record with 85% vehicle recovery rate
• Large existing subscriber base of 2.5 million users globally

Negative

• Initial focus limited to Brazil market only
• Faces potential competition in new motorcycle segment
• Success dependent on expansion into other markets

The Company's move in Brazil marks start of broader motorcycle growth strategy

AZOUR, Israel, Aug. 26, 2025 /PRNewswire/ -- Ituran Location and Control Ltd. (NASDAQ: ITRN), a global leader in vehicle telematics, is expanding its reach in the motorcycle market through new partnerships with Yamaha and BMW Motorrad in Brazil. These new deals mark the start of a focused, strategic push into the fast-growing global two-wheeler segment, with Latin America the fastest growing region in the world.

Ituran's connected services, already trusted by over 2.5 million subscribers globally, include tracking and response for all vehicles - combining satellite and cellular technology, remote access and a 24/7 support network. These and additional capabilities are now being integrated into Yamaha and BMW Motorrad bikes and services, offering enhanced security and real-time visibility for riders in Brazil, where motorcycle theft remains widespread.

Brazil was chosen as the launchpad due to its market size - the largest in Latin America - and Ituran's strong presence in the market, where it holds the top share in connected vehicle services.

"This is more than a product deployment; it's the start of a much larger market opportunity," said Eyal Sheratzky, CEO of Ituran. "Motorcycles are the number one mode of transportation in many parts of the world. With Brazil as our starting point, we plan to scale into other high-growth two-wheel markets through partnerships with local OEMs as well as sales to the aftermarket."

The global motorcycle market is projected to grow from $127 billion in 2025 to over $200 billion by 2032, driven by demand in Latin America, India and Southeast Asia. Ituran's aim is to bring connected vehicle intelligence - already proven in the passenger car space - to millions of two-wheel users worldwide.

30 years of peace-of-mind for vehicle owners

Ituran has spent the past three decades building its customer base and in-house expertise across telematics, stolen vehicle recovery, fleet management, connected car solutions and usage-based insurance.

With increasingly sophisticated vehicle thefts often linked to organised crime groups, Ituran's tech and on-the-ground recovery teams help recover stolen vehicles, without needing to be informed of the theft by owners. With an 85% recovery rate on average, Ituran provides a faster, more dependable safety net for drivers, insurers and fleet operators – saving them billions of dollars every year.

Ituran is extending these telematics and recovery services to two-wheel vehicles, giving riders, delivery operators and insurers the same visibility and theft protection already relied on by car owners.

About Ituran

Ituran is a leader in the mobility technology field, providing value-added location-based services, including a full suite of services for the connected-car. Ituran offers Stolen Vehicle Recovery, fleet management as well as mobile asset location, management & control services for vehicles, cargo and personal security for the retail, insurance industry and car manufacturers. Ituran is the largest OEM telematics provider in Latin America. Its products and applications are used by customers in over 20 countries. Ituran is also the founder of the Tel-Aviv based DRIVE startup incubator to promote the development of smart mobility technology.

Ituran's subscriber base has been growing significantly since the Company's inception to over 2.5 million subscribers using its location-based services with a market leading position in Israel and Latin America. Established in 1995, Ituran has approximately 2,800 employees worldwide, with offices in Israel, Brazil, Argentina, Mexico, Ecuador, Columbia, India, Canada and the United States.

For more information, please visit Ituran's website, at: www.ituran.com

Company Contact Udi Mizrahi udi_m@ituran.com  Deputy CEO and VP Finance, Ituran (Israel) +972 3 557 1348

International Investor Relations Ehud Helft ituran@ekgir.com  EK Global Investor Relations (US) +1 212 378 8040

Logo: https://mma.prnewswire.com/media/1972820/Ituran_logo.jpg

 

View original content:https://www.prnewswire.com/news-releases/ituran-targets-global-two-wheel-market-with-yamaha-and-bmw-motorrad-partnerships-302538741.html

SOURCE Ituran Location and Control Ltd.

FAQ

What partnerships did Ituran (ITRN) announce for the motorcycle market?

Ituran announced partnerships with Yamaha and BMW Motorrad in Brazil to provide connected vehicle services for motorcycles, including tracking and security features.

How large is Ituran's current subscriber base in 2025?

Ituran currently serves over 2.5 million subscribers globally for its connected services.

What is the projected growth of the global motorcycle market by 2032?

The global motorcycle market is expected to grow from $127 billion in 2025 to over $200 billion by 2032, driven by demand in Latin America, India, and Southeast Asia.

Why did Ituran choose Brazil for its motorcycle market expansion?

Ituran selected Brazil because it is the largest market in Latin America and the company already holds the top market share in connected vehicle services there.

What is Ituran's success rate in recovering stolen vehicles?

Ituran maintains an 85% recovery rate for stolen vehicles through its technology and on-the-ground recovery teams.