IZEA Report Finds 55% of Social Media Users Have Made Influencer-Driven Purchases on Amazon
Consumers Who Make Influencer-Driven Purchases are 2.4 Times More Likely to Shop on Amazon Than Other Online Retailers
ORLANDO, Fla., April 18, 2024 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of technology, data, and services for the Creator Economy, released the United States edition of its research report, “Influencers & Amazon 2024” today. The report is based on U.S. consumer sentiment and examines the effectiveness of influencer marketing on purchasing behavior and its impact on products sold on Amazon.
The survey found that
"Our research underscores the substantial impact influencers have on Amazon shopping experiences. With
Insights on Amazon Consumer Behavior
80% of social media users are Amazon Prime members.- Over
51% of those ages 45-60 shop on Amazon at least once per week. 63% of weekly Amazon shoppers are likely to search on social media before making a purchase.67% of 18-to-29-year-olds indicate that video content influences their Amazon purchasing decisions.
Insights on How Influencers Drive Amazon Sales
59% of social media users say they have purchased a product after seeing it used by an influencer.94% of those who make influencer-inspired purchases say they have made such purchases on Amazon.- Those who make purchases based on influencer recommendations are at least 7.6 times more likely to make purchases on Amazon than on other websites.
76% of those ages 45-60 are most likely to turn to Amazon to make influencer-inspired purchases.
Insights on Influencers as Consumers
86% of influencers say they are the primary shopper in their household.89% of influencers are Amazon Prime members.- Influencers are 2.1 times more likely to purchase products on Amazon more than once per week vs. other social media users.
Insights on How Influencers Impact Other Influencers
83% of influencers are “likely” to “very likely” to search on social media before making a purchase.91% of influencers say they have purchased a product after seeing it used by another influencer.92% of influencers say they have recommended a product purchased on Amazon to someone else.92% of influencers have left a positive product review on Amazon.
Results from the study are based on the responses from 1,280 U.S. social media users over the age of 18. The survey was conducted in March 2024.
Download the report for free here: Influencers & Amazon 2024.
To find out how IZEA's Creator Economy tools can help your brand increase your sales on Amazon, visit izea.com.
About IZEA Worldwide, Inc.
IZEA Worldwide, Inc. (“IZEA”) is a marketing technology company providing software and professional services that enable brands to collaborate and transact with the full spectrum of today’s top social influencers and content creators. The company serves as a champion for the growing Creator Economy, enabling individuals to monetize their content, creativity, and influence. IZEA launched the industry’s first-ever influencer marketing platform in 2006 and has since facilitated nearly 4 million transactions between online buyers and sellers. Leading brands and agencies partner with IZEA to increase digital engagement, diversify brand voice, scale content production, and drive a measurable return on investment.
Attachment
