Follow the Yellow Brick Road: JAKKS Pacific Debuts Adorable The Wizard of Oz Product Line
JAKKS Pacific (NASDAQ: JAKK) launched a new The Wizard of Oz product line in partnership with Warner Bros. Discovery Global Consumer Products, available exclusively at Walmart starting Oct 8, 2025. The collection includes a Dorothy Dress Up Set (size 4-6X) priced at $19.97, a Dorothy Accessory Set with basket, plush Toto and Ruby Red Slippers at $19.97, and a Petite Dolls Collection (Dorothy, Tin Man, Scarecrow, Cowardly Lion) at $34.97. The line features detailed costumes, accessories, and six-inch collector dolls designed for fans and collectors.
Company marketing highlights nostalgia, play-driven role play, and retail exclusivity at Walmart.
JAKKS Pacific (NASDAQ: JAKK) ha lanciato una nuova linea di prodotti The Wizard of Oz in partnership con Warner Bros. Discovery Global Consumer Products, disponibile in esclusiva da Walmart a partire dall'8 ottobre 2025. La collezione include un set Dorothy Dress Up (taglia 4-6X) al prezzo di 19,97 USD, un Dorothy Accessory Set con cestino, peluche Toto e le Ruby Red Slippers al prezzo di 19,97 USD, e una Petite Dolls Collection (Dorothy, Tin Man, Scarecrow, Cowardly Lion) al prezzo di 34,97 USD. La linea propone costumi dettagliati, accessori e bambole da collezione di sei pollici progettate per fan e collezionisti.
Il marketing dell'azienda evidenzia nostalgia, gioco guidato dal ruolo e esclusività al dettaglio presso Walmart.
JAKKS Pacific (NASDAQ: JAKK) lanzó una nueva línea de productos The Wizard of Oz en colaboración con Warner Bros. Discovery Global Consumer Products, disponible exclusivamente en Walmart a partir del 8 de octubre de 2025. La colección incluye un conjunto de Dorothy Dress Up (talla 4-6X) con precio de 19,97 USD, un Dorothy Accessory Set con cesta, peluche Toto y las Ruby Red Slippers por 19,97 USD, y una Petite Dolls Collection (Dorothy, Tin Man, Scarecrow, Cowardly Lion) por 34,97 USD. La línea presenta trajes detallados, accesorios y muñecas de colección de seis pulgadas diseñadas para fans y coleccionistas.
El marketing de la empresa enfatiza la nostalgia, el juego guiado por roles y la exclusividad minorista en Walmart.
JAKKS Pacific (주식코드: JAKK)은 Warner Bros. Discovery Global Consumer Products와 협력하여 새로운 The Wizard of Oz 상품 라인을 출시했으며 2025년 10월 8일부터 Walmart에서 단독으로 구입할 수 있습니다. 컬렉션에는 사이즈 4-6X의 Dorothy Dress Up 세트가 19.97 USD에, 바구니, Toto 인형, Ruby Red Slippers가 포함된 Dorothy Accessory Set이 19.97 USD에, 그리고 Petite Dolls Collection(Dorothy, Tin Man, Scarecrow, Cowardly Lion)이 34.97 USD에 포함됩니다. 이 라인은 세부 의상, 액세서리 및 6인치 수집용 인형을 팬과 수집가를 위해 제공합니다.
회사의 마케팅은 향수적 감성과 롤플레이 중심의 놀이, Walmart의 소매 독점성을 강조합니다.
JAKKS Pacific (NASDAQ: JAKK) a lancé une nouvelle ligne de produits The Wizard of Oz en partenariat avec Warner Bros. Discovery Global Consumer Products, disponible exclusivement chez Walmart à partir du 8 octobre 2025. La collection comprend un Dorothy Dress Up Set (taille 4-6X) au prix de 19,97 USD, un Dorothy Accessory Set avec panier, peluche Toto et les Ruby Red Slippers au prix de 19,97 USD, et une Petite Dolls Collection (Dorothy, Tin Man, Scarecrow, Cowardly Lion) à 34,97 USD. La ligne propose des costumes détaillés, des accessoires et des poupées de collection de six pouces conçues pour les fans et les collectionneurs.
Le marketing de l'entreprise met en évidence la nostalgie, le jeu de rôle axé sur le jeu et l'exclusivité en magasin chez Walmart.
JAKKS Pacific (NASDAQ: JAKK) hat eine neue Produktlinie The Wizard of Oz in Zusammenarbeit mit Warner Bros. Discovery Global Consumer Products eingeführt, die ab dem 8. Oktober 2025 exklusiv bei Walmart erhältlich ist. Die Kollektion umfasst ein Dorothy Dress Up Set (Größe 4-6X) zum Preis von 19,97 USD, ein Dorothy Accessory Set mit Korb, Plüsch Toto und Ruby Red Slippers zum Preis von 19,97 USD und eine Petite Dolls Collection (Dorothy, Tin Man, Scarecrow, Cowardly Lion) für 34,97 USD. Die Linie bietet detaillierte Kostüme, Accessoires und sechs Zoll große Sammlerpuppen, die für Fans und Sammler entworfen wurden.
Das Marketing des Unternehmens hebt Nostalgie, spielorientiertes Rollenspiel und Einzelhandels-Exklusivität bei Walmart hervor.
JAKKS Pacific (المُدرجة في ناسداك: JAKK) أطلقت خط منتجات جديد The Wizard of Oz بالتعاون مع Warner Bros. Discovery Global Consumer Products، وهو متاح حصرياً في Walmart اعتباراً من 8 أكتوبر 2025. تضم المجموعة Dorothy Dress Up Set بمقاس 4-6X بسعر 19.97 دولار، وDorothy Accessory Set مع سلة، دمية Toto وRuby Red Slippers بسعر 19.97 دولار، ومجموعة Petite Dolls Collection (Dorothy، Tin Man، Scarecrow، Cowardly Lion) بسعر 34.97 دولار. تتميز الخط بتفاصيل الأزياء، والإكسسوارات، ودمى جمع قياس ست بوصات مصممة للمشجعين والجامعين.
التسويق يبرز الحنين، اللعب القائم على الأدوار، وخصوصية البيع بالتجزئة في Walmart.
JAKKS Pacific (纳斯达克：JAKK) 与 Warner Bros. Discovery Global Consumer Products 合作推出新的 The Wizard of Oz 产品线，将于 2025 年 10 月 8 日起在沃尔玛独家发售。该系列包括一个 Dorothy Dress Up Set（尺码 4-6X），价格为 19.97 美元；一个 Dorothy Accessory Set，含篮子、 Toto 毛绒玩具和 Ruby Red Slippers，价格为 19.97 美元；以及一个 Petite Dolls Collection（Dorothy、Tin Man、Scarecrow、Cowardly Lion），价格为 34.97 美元。该系列具有细致的服装、配件和六英寸的收藏玩偶，面向粉丝与收藏家。
公司市场营销强调怀旧、以角色为驱动的玩法，以及 Walmart 的零售独家。
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Insights
JAKKS debuts a licensed Wizard of Oz line exclusive to Walmart on
Bold licensing with Warner Bros. Discovery Global Consumer Products and an exclusive retail arrangement with Walmart create a clear commercial path: dress‑up sets, accessory packs, and a petite doll collector set carry explicit price points (
Key dependencies and risks include placement, inventory allocation, and consumer uptake; pricing suggests mass‑market positioning rather than premium collector pricing, which limits per‑unit margin upside. Monitor Walmart assortment depth, sell‑through rates, and any reported reorder activity as the primary short‑term signals; the launch timing on
SANTA MONICA, Calif., Oct. 08, 2025 (GLOBE NEWSWIRE) -- JAKKS Pacific, Inc. (NASDAQ: JAKK), in partnership with Warner Bros. Discovery Global Consumer Products, invites fans to step into the magical Land of Oz with the launch of a charming new line of The Wizard of Oz dress-up, role play, and petite doll play products. Available exclusively at Walmart, the collection brings the timeless characters and iconic moments of the classic film to life through imaginative costumes, detailed accessories, and beautifully crafted petite dolls, offering fans of all ages a chance to recreate their favorite scenes from the film.
The enchanting The Wizard of Oz Dorothy Dress Up Set perfectly encapsulates the classic dress from the 1939 film. A must have for any true fan, the set features the iconic blue and white checked pinafore style dress with puffed sleeves, button details, and trim, and comes with two matching blue ribbon hair bow accessories. The Dorothy Dress Up Set is available for
The perfect pairing for the Dorothy Dress Up Set, The Wizard of Oz Dorothy Accessory Set features all the essentials to complete her look. The set includes Dorothy’s signature soft goods wicker basket with a pancake plush Toto companion and a pair of Ruby Red Slippers that add the ultimate finishing touch for a head-to-toe transformation. The accessory set is available for
Also available is The Wizard of Oz Petite Dolls Collection, a stunning collector’s set designed to celebrate Dorothy and her companions from the film. Each six-inch doll is crafted with soft fashions and rooted hair, capturing the charm and personality of the beloved characters. The set features Dorothy, Tin Man, Scarecrow, and Cowardly Lion, bringing the timeless story to life in a way that will delight both collectors and fans of all ages. The collection is available for
"For decades, The Wizard of Oz has inspired audiences with its imaginative story, lovable characters, and unforgettable moments," said Debbie Haag, SVP of Marketing at JAKKS Pacific, Inc. "This enchanting new collection will give fans the opportunity to bring Dorothy and her friends into their everyday play. From dress-up and role play to beautifully detailed petite dolls, this line captures the Land of Oz in a way that will delight a new generation while honoring a true classic."
About JAKKS Pacific, Inc.:
JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include: AirTitans®, Disguise®, Fly Wheels®, JAKKS Wild Games®, Moose Mountain®, Maui®, Perfectly Cute®, ReDo® Skateboard Co., Sky Ball®, SportsZone™, Xtreme Power Dozer®, WeeeDo®, and Wild Manes™ as well as a wide range of entertainment-inspired products featuring premier licensed properties. Through our products and our charitable donations, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkspacific.toys), X (@jakkstoys) and Facebook (@jakkspacific.toys).
About Warner Bros. Discovery Global Consumer Products:
Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery’s Revenue & Strategy division, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.
©2025 JAKKS Pacific, Inc. All rights reserved
Media Contacts:
Jessica Kavanaugh
publicrelations@jakks.net
Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/eb07e415-02aa-4ba9-8b65-6086bb97df05
https://www.globenewswire.com/NewsRoom/AttachmentNg/66ef2479-fa8d-4348-ad4e-9f1c76bfa141
FAQ
What products did JAKK announce in the The Wizard of Oz line on Oct 8, 2025?
Where and when will JAKK's The Wizard of Oz collection be sold?
How much does the Dorothy Dress Up Set cost from JAKK (NASDAQ: JAKK)?
What is included in the JAKK Dorothy Accessory Set and its price?
What is the price of the JAKK Petite Dolls Collection and which characters are included?
Who is JAKK partnering with for The Wizard of Oz product launch?
