JAKKS Pacific and COVER Corporation Announce Landmark Partnership to Launch Official hololive Merchandise Line

JAKKS Pacific (NASDAQ: JAKK) and COVER Corporation announced a partnership to produce and distribute officially licensed hololive merchandise in North America.

Rhea-AI Summary

JAKKS Pacific (NASDAQ: JAKK) and COVER Corporation announced a partnership to produce and distribute officially licensed hololive merchandise in North America. The multi-channel launch targets venue/event sales, JAKKS direct-to-consumer platforms, and select retail partners. The first product wave, featuring Mori Calliope, Takanashi Kiara, and Ninomae Ina’nis, is expected in 2027.

Products include figures, plush, novelty, and role-play items, with plans to add more talent, categories, and territories over time.

Positive

• Official hololive license secured for North American merchandise
• Multi-channel distribution across venues, direct-to-consumer, and retail partners
• First-wave talent includes Mori Calliope, Takanashi Kiara, Ninomae Ina’nis
• Product categories span figures, plush, novelty, and role-play items
• Launch timeline set for 2027 with planned expansion of talent and territories

Negative

• No financial guidance or revenue estimates provided for the partnership

Argus Feb 24 session

+1.60% close to close Open Argus

Details

News Market Reaction – JAKK

On Feb 24, the day this news came out, JAKK closed 1.60% above the previous close.

Data tracked by StockTitan Argus for the Feb 24 session.

Market Context

This announcement extends JAKKS’ licensing strategy into VTuber-driven digital culture via a hololiv...

Analysis

This announcement extends JAKKS’ licensing strategy into VTuber-driven digital culture via a hololive partnership, with initial products planned for 2027 and access to an audience of over 80 million YouTube subscribers. Historically, similar partnership headlines have produced mixed or negative short-term reactions, averaging about -1.19%. Investors may focus on how effectively JAKKS converts hololive’s 86 active talents and multi-channel distribution into sales while also monitoring capital-raising flexibility under the existing $150,000,000 shelf.

Key Figures

Publication date: Feb 24, 2026 First product wave: 2027 Active hololive members: 86 members +5 more

Publication date

Feb 24, 2026

Press release date for hololive partnership

First product wave

2027

Expected launch year for initial hololive merchandise line

Active hololive members

86 members

Number of active VTubers across all hololive production branches

YouTube audience

Over 80 million subscribers

Combined audience for hololive and HOLOSTARS groups on YouTube

Current price

$22.52

Pre-news share price for JAKK

52-week range

$14.87 – $30.50

JAKK 52-week low and high before this news

Shelf capacity

$150,000,000

Total S-3 shelf registration amount filed Oct 29, 2025

ATM program

$75,000,000

At-the-market common stock capacity within S-3 shelf

Previous Partnership Reports

5 past events · Latest: Feb 17

Same Type 5 events

1. Feb 17

   Movie tie-in partnership

   24h Move

   +0.7%

   Renewed global toy partnership tied to The Super Mario Galaxy Movie launch.

2. Dec 04

   Licensing partnership

   24h Move

   -2.2%

   New Hershey-themed Charming mini-doll line with exclusive CVS debut.

3. Nov 03

   Franchise renewal deal

   24h Move

   -1.4%

   Extended multi-year global Sonic the Hedgehog toy partnership through 2029.

4. Sep 16

   New Disney doll line

   24h Move

   -0.3%

   Launch of Disney Darlings baby dolls with broad major retailer distribution.

5. Apr 07

   Costume line extension

   24h Move

   -2.7%

   Extension of Bluey costume partnership via Disguise with expanded styles and reach.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

vtubers, direct-to-consumer, metaverses

3 terms

vtubers technical

"featuring fan-favorite VTubers from hololive production’s English talent roster."

Vtubers are online entertainers who perform and interact using digital avatars—animated characters driven by motion capture or software—rather than showing their real faces. For investors, vtubers matter because they form scalable, highly engaged fan communities that can generate recurring revenue through subscriptions, virtual goods, sponsorships and licensing, and they offer companies a way to build loyal audiences and intellectual property without traditional celebrity constraints.

direct-to-consumer financial

"venue and event sales, JAKKS’ direct-to-consumer platforms, and select retail partners"

A direct-to-consumer (DTC) model is when a company sells its products or services straight to customers, skipping middlemen like retailers or wholesalers. For investors, DTC matters because it can mean higher profit margins, closer customer relationships and faster feedback—like a baker who sells directly from the shop instead of through a grocery chain—while also exposing the business to costs for marketing, customer support and logistics that affect growth and profitability.

metaverses technical

"our technology for developing rich content, platforms, and metaverses will contribute"

Interconnected virtual worlds where people use digital avatars to socialize, work, play and buy or sell goods and services; think of it as a mix of a theme park, shopping mall and office building that exists online. Investors care because these spaces create new revenue streams—digital goods, advertising, event tickets and subscriptions—and can reshape how businesses reach customers and own value, but their financial success depends on widespread user adoption and underlying technology.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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New Global Distribution Across Venue Sales, Direct-to-Consumer, and Retail Channels

SANTA MONICA, Calif., Feb. 24, 2026 (GLOBE NEWSWIRE) -- JAKKS Pacific, Inc. (NASDAQ: JAKK), a leading global manufacturer of toys and consumer products, and COVER Corporation, the Japanese public company behind the globally renowned hololive production, today announced a groundbreaking partnership to create and distribute officially licensed hololive consumer products in North America.

Under the agreement, JAKKS Pacific will become one of the first major US manufacturers to bring official hololive merchandise to market, featuring fan-favorite VTubers from hololive production’s English talent roster. The product line will debut with collectibles and consumer products inspired by Mori Calliope, Takanashi Kiara, and Ninomae Ina’nis, three of the most influential and recognizable VTubers in the world.

JAKKS will design, manufacture, market, and sell a wide-ranging assortment of figures, plush, novelty items, and role-play products, developed with authenticity and quality at the forefront. Products will be distributed across the US through multiple channels, including venue and event sales, JAKKS’ direct-to-consumer platforms, and select retail partners, significantly expanding fan access to official hololive merchandise.

“hololive production represents one of the most dynamic and engaged fan communities in entertainment today,” said Ariana Berman, Senior Director of the Anime Division at JAKKS Pacific, Inc. “Being one of the first major US manufacturing companies to launch and distribute official hololive merchandise is a tremendous opportunity. Together with COVER Corporation, we are creating a robust, multi-channel strategy that meets fans where they are—online, at live events, and around the world—with high-quality products that truly reflect the talent and creativity of these incredible VTubers.”

“JAKKS Pacific’s proven ability to build global brands through innovative product design and broad distribution makes them an ideal partner,” said Max Kim, COVER USA Sales & Licensing Director. “This partnership marks a major milestone for hololive production as we expand into new sales channels and give fans new ways to celebrate and connect with our talents on a global scale.”

The first wave of products is expected to launch in 2027, with additional talent, product categories, and territories planned for future expansion.

Owned by COVER Corporation, hololive production is the leading management company in the VTuber Industry. VTubers are virtual entertainers who use 2D/3D animated avatars to create content. There are 86 active members across all hololive production branches.

JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific manages a broad portfolio of licensed and owned I.P. brands and products. All products are available online or in retail stores nationwide.

Media Contact:
JAKKS Pacific
Jessica Kavanaugh
publicrelations@jakks.net

About COVER Corporation:
COVER Corp. is a next-generation IT entertainment company engaged in the Internet-based IP business with the world's leading VTubers and highly passionate fandoms. Guided by the principle of "Together, Let's Create Culture Loved by All," we endeavor to cultivate a virtual entertainment culture that originated in Japan and is spreading globally. It is our sincere hope that our technology for developing rich content, platforms, and metaverses will contribute to the creation of a virtual culture that brings joy to people around the world.

About hololive Production
hololive production is one of the largest virtual talent companies in the world. The VTuber groups "hololive" and "HOLOSTARS" have a combined audience of over 80 million subscribers on YouTube and interact with fans around the world through live streaming, live concert events, and events.

About JAKKS Pacific, Inc.:
JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include Disguise®, Fly Wheels®, Charming™, Kidtopia™, Moose Mountain®, Maui®, ReDo® Skateboard Co., Sky Ball®, and Xtreme Power Dozer® as well as a wide range of entertainment-inspired products featuring premier licensed properties. Through their products and charitable donations, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkspacific.toys), X (@jakkstoys), YouTube (@JAKKSPacific), Facebook (@jakkspacific.toys) and LinkedIn (JAKKS Pacific).

©2026 JAKKS Pacific, Inc. All rights reserved

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What will JAKKS (JAKK) sell from the new hololive merchandise line and when will it launch?

JAKKS will sell figures, plush, novelty, and role-play products, launching the first wave in 2027. According to the companies, the initial assortment features Mori Calliope, Takanashi Kiara, and Ninomae Ina’nis and targets venue, online, and retail channels.

Which hololive talents are included in JAKKS Pacific's initial product wave (JAKK)?

The debut collection highlights Mori Calliope, Takanashi Kiara, and Ninomae Ina’nis. According to COVER Corporation and JAKKS, these three English‑roster VTubers are the first featured talents for North American retail and event distribution.

How will JAKKS distribute official hololive merchandise in North America (JAKK)?

Distribution will occur via venue/event sales, JAKKS’ direct-to-consumer platforms, and select retail partners. According to JAKKS, the multi-channel strategy is designed to expand fan access online, at live events, and in stores nationwide.

Does the JAKKS and COVER partnership include plans to expand beyond the first hololive product wave?

Yes, the partnership plans additional talent, product categories, and territories after the 2027 launch. According to the companies, future expansions are intended but specific timelines and financial details were not provided.

What does the JAKKS and hololive partnership mean for JAKK shareholders and product availability?

The deal signals brand-extension and new IP merchandising for JAKK, increasing retail and event presence in 2027. According to JAKKS, products will be available online, at live events, and through select retail partners, though no revenue guidance was disclosed.