JAKKS Pacific, in Collaboration with Disney, Announces a Brand-New Baby Doll Initiative, Disney Darlings, Inspired by Signature Stories and Disney’s Iconic Characters
JAKKS Pacific (NASDAQ: JAKK) has launched Disney Darlings, a new baby doll line in collaboration with Disney, targeting children ages 2-5. The collection features iconic Disney characters including Minnie Mouse, Stitch, Marie, and Winnie the Pooh.
The 13-inch interactive dolls come with unique features including glowing cheeks, glittery eyes, and four play modes: Sparking the Magic/Waking, Feeding, Playing, and Rocking to Sleep. Each doll includes a signature wand, bottle, plush friend, and birth certificate, and is available in multiple skin tones and styles.
The dolls are now available at major retailers including Walmart, Amazon, and Target, marking JAKKS Pacific's continued expansion in the Disney-licensed toy market.
JAKKS Pacific (NASDAQ: JAKK) ha lanciato Disney Darlings, una nuova linea di bambole per neonati creata in collaborazione con Disney, pensata per bambini di età compresa tra 2 e 5 anni. La collezione propone personaggi iconici Disney come Minnie Mouse, Stitch, Marie e Winnie the Pooh.
Le bambole interattive da 13 pollici vantano caratteristiche uniche: guance che brillano, occhi iridescenti e quattro modalità di gioco: Accendere la Magia/Svegliare, Nutrire, Giocare e Dondolarsi per Dormire. Ogni bambola comprende una bacchetta signature, una bottiglia, un amico di peluche e un certificato di nascita, ed è disponibile in diverse tonalità di pelle e stili.
Le bambole sono disponibili ora presso grandi rivenditori come Walmart, Amazon e Target, segnando la continua espansione di JAKKS Pacific nel mercato dei giocattoli con licencia Disney.
JAKKS Pacific (NASDAQ: JAKK) ha lanzado Disney Darlings, una nueva línea de muñecas para bebé creada en colaboración con Disney y dirigida a niños de 2 a 5 años. La colección incluye personajes icónicos de Disney como Minnie Mouse, Stitch, Marie y Winnie the Pooh.
Las muñecas interactivas de 13 pulgadas presentan rasgos únicos, como mejillas que brillan, ojos con purpurina y cuatro modos de juego: Iluminar la Magia/Despertar, Alimentar, Jugar y mecer para Dormir. Cada muñeca viene con una varita distintiva, un biberón, un amigo de peluche y un certificado de nacimiento, y está disponible en múltiples tonos de piel y estilos.
Las muñecas ya están disponibles en grandes minoristas como Walmart, Amazon y Target, marcando la expansión continua de JAKKS Pacific en el mercado de juguetes con licencia de Disney.
JAKKS Pacific (NASDAQ: JAKK)이 Disney와의 협력을 통해 새로운 인형 라인 Disney Darlings를 출시했습니다. 2~5세 아동을 대상으로 한 이 컬렉션은 Minnie Mouse, Stitch, Marie, Winnie the Pooh 등 아이코닉한 Disney 캐릭터를 담고 있습니다.
13인치 인터랙티브 인형은 광택이 나는 볼, 반짝이는 눈, 네 가지 놀이 모드(마법 빛내기/깨어나기, 수유, 놀기, 잠들기)를 특징으로 합니다. 각 인형에는 시그니처 완드, 병, 봉제 친구, 출생 증명서가 함께 제공되며 피부 톤과 스타일이 다양하게 마련되어 있습니다.
이 인형들은 Walmart, Amazon, Target 등 대형 소매점에서 구입할 수 있어 Disney 라이선스 토이 시장에서 JAKKS Pacific의 지속적인 확장을 보여줍니다.
JAKKS Pacific (NASDAQ: JAKK) a lancé Disney Darlings, une nouvelle ligne de poupées pour bébés réalisée en collaboration avec Disney, destinée aux enfants de 2 à 5 ans. La collection présente des personnages emblématiques de Disney comme Minnie Mouse, Stitch, Marie et Winnie l’Ourson.
Les poupées interactives de 13 pouces disposent de caractéristiques uniques telles que des joues qui brillent, des yeux étincelants et quatre modes de jeu : Éveiller la magie/Éveiller, Nourrir, Jouer et Balancer pour dormir. Chaque poupée comprend une baguette signature, une bouteille, un compagnon en peluche et un certificat de naissance, et est disponible en plusieurs carnations et styles.
Les poupées sont désormais disponibles chez les principaux distributeurs tels que Walmart, Amazon et Target, marquant l’expansion continue de JAKKS Pacific sur le marché des jouets sous licence Disney.
JAKKS Pacific (NASDAQ: JAKK) hat Disney Darlings eingeführt, eine neue Babypuppenlinie in Zusammenarbeit mit Disney, die sich an Kinder im Alter von 2 bis 5 Jahren richtet. Die Kollektion umfasst ikonische Disney-Charaktere wie Minnie Maus, Stitch, Marie und Winnie Puuh.
Die 13-Zoll-interaktiven Puppen verfügen über einzigartige Merkmale wie leuchtende Wangen, glitzernde Augen und vier Spielmodi: Magie entfachen/Wach werden, Füttern, Spielen und Schaukeln zum Einschlafen. Jede Puppe enthält einen Signatur-Zauberstab, eine Flasche, einen Plüschfreund und eine Geburtsurkunde und ist in verschiedenen Hauttönen und Stilen erhältlich.
Die Puppen sind jetzt bei großen Einzelhändlern wie Walmart, Amazon und Target erhältlich, was die fortgesetzte Expansion von JAKKS Pacific im Disney-lizenzierten Spielzeugmarkt markiert.
JAKKS Pacific (NASDAQ: JAKK) أطلقت Disney Darlings، خطًا جديدًا من الدُمى الأطفال بالتعاون مع ديزني، موجه للأطفال الذين تتراوح أعمارهم بين 2 و5 سنوات. تتضمن المجموعة شخصيات ديزني أيقونية مثل ميكي ماؤس، ستتش، ماري، ووييني ذا بوه.
تأتي الدُمى التفاعلية بحجم 13 بوصة بسمات فريدة تشمل الخدود التي تتوهج، وعيون لامعة، وأربع وضعيات للعب: إشعال السحر/الاستيقاظ، الرضاعة، اللعب، والتهدئة للنوم. تتضمن كل دُمية عصا توقيع، وزجاجة، وصديق ثديي، وشهادة ميلاد، وتتوفر بألوان بشرة وأنماط متعددة.
الدُمى متاحة الآن لدى موزعين رئيسيين مثل Walmart وAmazon وTarget، مما يعزز توسع شركة JAKKS Pacific المستمر في سوق الألعاب المرخصة من ديزني.
JAKKS Pacific (NASDAQ: JAKK) 已推出 Disney Darlings，与迪士尼合作的新生儿娃娃系列，面向2-5岁儿童。该系列包含 Minnie Mouse、Stitch、Marie 及 Winnie the Pooh 等迪士尼标志性角色。
13英寸的互动娃娃具有独特功能，包括发光的脸颊、闪亮的眼睛，以及四种游戏模式：点亮魔法/唤醒、喂养、玩耍和摇晃入睡。每个娃娃附带签名魔杖、奶瓶、毛绒朋友和出生证明，并提供多种肤色和造型。
娃娃现已在大型零售商如沃尔玛、亚马逊与Target等处发售，标志着JAKKS Pacific在迪士尼授权玩具市场的持续扩张。
- New product line expansion in collaboration with Disney, a major entertainment brand
- Distribution through major retail channels (Walmart, Amazon, Target)
- Product features multiple interactive elements and inclusivity with diverse skin tones
- None.
Insights
JAKKS expands Disney partnership with new interactive doll line targeting lucrative preschool demographic, potentially boosting holiday sales.
JAKKS Pacific's new Disney Darlings doll initiative represents a strategic expansion of its long-standing Disney licensing relationship into the high-margin nurturing doll category. This product line cleverly capitalizes on four of Disney's evergreen characters (Minnie Mouse, Stitch, Marie, Winnie the Pooh) with proven multi-generational appeal, creating a potentially strong revenue stream independent of movie release schedules.
The timing of this fall release is calculated to maximize holiday shopping season impact, and distribution through all three major retail channels (Walmart, Amazon, Target) ensures broad market penetration. The 13-inch dolls feature premium interactive elements—light-up features, sound effects, and multiple play modes—justifying higher price points than basic fashion dolls.
Particularly notable is the product's strategic positioning at the ages 2-5 demographic, capturing children earlier than typical fashion dolls while incorporating nurturing play patterns that research shows extends playtime engagement. The inclusion of diversity through multiple skin tones addresses retailer and consumer demands for inclusivity.
For JAKKS, this represents an attempt to establish a sustainable proprietary brand with Disney's backing rather than relying solely on movie-tied merchandise, potentially creating a more predictable revenue base. The comprehensive approach with accessory packs suggests a strategy for repeat purchases and collection-building that could drive higher lifetime value per customer.
SANTA MONICA, Calif., Sept. 16, 2025 (GLOBE NEWSWIRE) -- JAKKS Pacific, Inc. (NASDAQ: JAKK), a leading designer and marketer of toys, in collaboration with Disney, has unveiled a charming new baby doll brand, Disney Darlings, for children ages 2-5 years old. Born from love and inspired by Disney’s timeless tales, Disney Darlings celebrate classic characters and bring joy to every child. The adorable new baby doll line is available in stores and online this fall at Walmart, Amazon and Target.
Disney Darlings captures the spirit of Disney charm, celebrating some of its most beloved characters, including Disney’s Minnie Mouse, Stitch, Marie, and Winnie the Pooh. Each Disney Darlings doll includes a signature wand accessory that empowers the child to “spark the magic.” Dressed in an adorable character inspired outfit topped off with a matching headband, this line of diverse dolls has Disney’s Mickey Mouse icons in their glittery eyes and starry cheeks that light up. With four interactive modes of play, including Sparking the Magic/Waking, Feeding, Playing, and Rocking to Sleep, Disney Darlings offer a unique, surprising and nurturing play experience.
"With Disney Darlings, every element is designed to spark imagination and celebrate the magic of Disney,” said Lisa Tauber, EVP Marketing at JAKKS Pacific. "From the signature Disney wand to the tiniest glittering details, this line blends the wonder of Disney’s timeless stories with interactive play that’s nurturing, inclusive, and full of joy.
Children awaken their Disney Darlings baby doll by waving the wand to reveal glowing cheeks and infectious giggles. Feeding time becomes enchanting with the “Pixie Dust” bottle, triggering joyful sounds and light-up cheeks. Tickle the baby’s tummy or snuggle with the plush character friend for more giggles. Gently rock the baby to sleep and hear cute sleeping sounds and a lullaby version of “A Dream is a Wish Your Heart Makes.” Each 13-inch doll is hard-bodied with molded hair, glittery open-and-close eyes with a Disney’s Mickey Mouse icon, removable character pajamas, matching headband, wand, bottle, plush friend, and birth certificate to personalize.
Disney Darlings Deluxe Feature dolls and fashion packs are available in stores and online now. Building on JAKKS Pacific’s ongoing success collaborating with Disney to develop innovative licensed toys, this launch marks a new milestone in bringing dolls inspired by Disney classics to the nurturing doll category as part of the company’s commitment to delivering top-tier, story-driven toy experiences.
Disney Darlings, what a surprise! Disney Darlings, magic right before your eyes! Deluxe feature dolls are available in multiple skin tones, hair, and eye colors. For more Disney Darling styles and fashions, visit https://www.disney-darlings.com.
About JAKKS Pacific, Inc.:
JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include: AirTitans®, Disguise®, Fly Wheels®, JAKKS Wild Games®, Moose Mountain®, Maui®, Perfectly Cute®, ReDo® Skateboard Co., Sky Ball®, SportsZone™, Xtreme Power Dozer®, WeeeDo®, and Wild Manes™ as well as a wide range of entertainment-inspired products featuring premier licensed properties. Through our products and our charitable donations, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkspacific.toys), X (@jakkstoys) and Facebook (@jakkspacific.toys).
©2025 JAKKS Pacific, Inc. All rights reserved
Media Contacts:
Jessica Kavanaugh
publicrelations@jakks.net
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/582ea477-f77f-4ca3-ac99-91d9b3c45920
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