JAKKS Pacific and Stanley Black & Decker Extend Iconic BLACK+DECKER™ Toy Licensing Partnership Through 2028

JAKKS Pacific (NASDAQ:JAKK) extended its BLACK+DECKER™ toy licensing partnership with Stanley Black & Decker through December 2028.

Rhea-AI Summary

JAKKS Pacific (NASDAQ:JAKK) extended its BLACK+DECKER™ toy licensing partnership with Stanley Black & Decker through December 2028. The agreement covers role-play toy products in the US, Canada, Mexico and Colombia and continues a collaboration of more than 20 years.

The renewed deal supports expansion into new product categories and new retail channels, including toy housewares, kitchen products, tools, role-play tents and paint play. Best-selling items such as the Tool Belt Set and Power Tool Workshop are sold at major retailers like Target, Walmart and Amazon.

Positive

• Licensing agreement with BLACK+DECKER extended through December 2028
• Geographic coverage spans United States, Canada, Mexico and Colombia
• Partnership builds on more than 20 years of collaboration
• Expansion into new product categories and retail channels is planned
• Broad portfolio across toy housewares, kitchen products, tools and role-play items
• Products already distributed through major retailers such as Target, Walmart and Amazon

Negative

• None.

Argus May 18 session

+1.59% close to close Open Argus

Details

News Market Reaction – JAKK

In the May 18 session, JAKK gained 1.59%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement extends a key BLACK+DECKER toy licensing partnership through 2028, reinforcing JAK...

Analysis

This announcement extends a key BLACK+DECKER toy licensing partnership through 2028, reinforcing JAKKS’ focus on long-term branded role-play products. It follows several recent licensing deals that produced an average next-day move of about -1.84%. Against a backdrop of Q1 2026 net sales of $106.7 million, a net loss of $4.3 million, and an effective $150,000,000 shelf, investors may watch how this agreement contributes to revenue mix and profitability over time.

Key Figures

BLACK+DECKER term: Through December 2028 Q1 2026 net sales: $106.7 million Q1 2026 net loss: $4.3 million +5 more

BLACK+DECKER term

Through December 2028

Toy licensing partnership duration in article

Q1 2026 net sales

$106.7 million

Quarter ended March 31, 2026

Q1 2026 net loss

$4.3 million

Quarter ended March 31, 2026

Q1 2026 gross margin

33.4%

Quarter ended March 31, 2026

Cash balance

$64.0 million

As of March 31, 2026 per 10-Q

Quarterly dividend

$0.25 per share

Declared for June 29, 2026 payment

Shelf registration size

$150,000,000

S-3/A shelf capacity per April 29, 2026 filing

ATM component

$75,000,000

Common stock under At Market Issuance Sales Agreement

Previous Partnership Reports

5 past events · Latest: May 12

Same Type 5 events

1. May 12

   DC dolls partnership

   24h Move

   -2.8%

   Launch of DC Super-Villains-inspired fashion doll collection at Walmart.

2. Mar 04

   KODANSHA anime deal

   24h Move

   +0.7%

   Global licensing partnership for Attack on Titan and Gachiakuta products.

3. Mar 02

   Demon Slayer extension

   24h Move

   -3.9%

   Extended Aniplex partnership to expand Demon Slayer toys and collectibles.

4. Feb 26

   Naruto licensing deal

   24h Move

   -0.9%

   New VIZ Media agreement for Naruto toys, role-play items, and costumes.

5. Feb 25

   Crunchyroll partnership

   24h Move

   -2.2%

   Broad Crunchyroll toy and collectibles partnership across multiple anime titles.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

licensing agreement

1 terms

licensing agreement financial

"has renewed and extended its long-standing licensing agreement with Stanley Black & Decker"

A licensing agreement is a contract where one party gives another the right to use a product, technology, brand, patent or other protected asset in exchange for fees or royalties. For investors, it matters because such deals can provide steady revenue without the licensor bearing all the costs of production or distribution, change a company’s growth prospects, and alter risk depending on whether the rights are exclusive or limited — like renting out a tool instead of selling it outright.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Trusted brand collaboration continues to inspire the next generation of young builders, chefs and homemakers

SANTA MONICA, Calif., May 18, 2026 (GLOBE NEWSWIRE) -- JAKKS Pacific, Inc. (NASDAQ: JAKK) a leading designer, manufacturer and marketer of toys and consumer products, has renewed and extended its long-standing licensing agreement with Stanley Black & Decker for the BLACK+DECKER™ toy line. The agreement extends the partnership through December 2028, covering an expansive portfolio of role-play toy products across the United States, Canada, Mexico and Colombia.

With more than 20 years of collaboration, the JAKKS Pacific and BLACK+DECKER partnership stands as one of the most enduring brand-to-toy licensing relationships in the industry. The renewed partnership emphasizes both companies' shared commitment to delivering high-quality, imaginative role-play experiences that bring the trusted BLACK+DECKER brand to life for children everywhere.

"We're not just extending a contract, we're growing the BLACK+DECKER toy offerings into new product categories and new retail channels," said Kevin Feely, VP of Marketing at JAKKS Pacific. "Families already trust the BLACK+DECKER name in their homes, and we're giving the next generation of kids the chance to grow up with that same brand through play. The breadth of what we're bringing to market in the coming years is the most ambitious chapter of this partnership yet."

The renewed agreement spans a comprehensive range of role-play product categories designed to inspire imaginative, real-world play:

• Toy Housewares: vacuums (stick, handheld, upright, robotic, shop), irons, steam mops
• Toy Kitchen Products: kitchen sets; beverage makers (coffee makers, kettles, juicers); food preparation (blenders, mixers, food processors); cooking products (mini-ovens, grills, cookware, toasters)
• Toy Tools: indoor power tools (drills, screwdrivers, sanders, saws); hand tools (screwdrivers, hammers, saws); accessories (bits and blades); outdoor power tools (string trimmers, blowers, mowers, pressure washers); workbenches; tool sets
• Additional Categories: role play tents, paint role play (with or without chalk)
  
  

Current best-selling products from the collection include the Tool Belt Set, Electric Power Drill, Power Tool Workshop, Coffee Maker, Toaster, Mixer and Oven, all available at major retailers including Target, Walmart and Amazon.

JAKKS Pacific has a proven ability to translate iconic adult consumer brands into best-selling, developmentally enriching role-play toys. By mirroring the tools and appliances children see their parents use every day, BLACK+DECKER™ toy products foster creativity, fine motor development and imaginative play across multiple age groups and price points.

For the full BLACK+DECKER™ toy product collection, visit https://www.jakks.com/brands/black-decker/.

About JAKKS Pacific, Inc.:
JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include Disguise®, Fly Wheels®, Charming™, Kidtopia™, Moose Mountain®, Maui®, ReDo® Skateboard Co., Sky Ball® and Xtreme Power Dozer® as well as a wide range of entertainment-inspired products featuring premier licensed properties. Through their products and charitable donations, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkspacific.toys), X (@jakkstoys), YouTube (@JAKKSPacific), Facebook (@jakkspacific.toys) and LinkedIn (JAKKS Pacific).

Media Contact:
Caroline Robinson, SPM Communications
caroline@spmcommunications.com
214-379-7000

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/223301a3-1199-48f7-b9dd-a13e38a16588

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did JAKKS Pacific (NASDAQ:JAKK) announce about its BLACK+DECKER toy license on May 18, 2026?

JAKKS Pacific announced it has renewed and extended its BLACK+DECKER™ toy licensing agreement through December 2028. According to JAKKS Pacific, the deal continues a collaboration of more than 20 years and supports an expansive portfolio of role-play toys across multiple countries.

How long does the renewed BLACK+DECKER toy licensing agreement for JAKKS Pacific (JAKK) run?

The renewed BLACK+DECKER™ toy licensing agreement runs through December 2028. According to JAKKS Pacific, this multi-year extension secures ongoing collaboration on role-play toys and allows both companies to plan new product categories and retail channel expansion over several years.

Which markets are covered under the 2028 BLACK+DECKER toy license extension for JAKKS Pacific (JAKK)?

The extended BLACK+DECKER™ toy license covers the United States, Canada, Mexico and Colombia. According to JAKKS Pacific, this regional scope supports a wide rollout of role-play toys across North America and parts of Latin America through major retail partners.

What product categories are included in JAKKS Pacific’s BLACK+DECKER toy line under the renewed 2028 agreement?

The BLACK+DECKER™ toy line includes toy housewares, kitchen products, tools and additional role-play items. According to JAKKS Pacific, categories span vacuums, kitchen sets, power tools, outdoor tools, workbenches, tool sets, role-play tents and paint role play products.

Where can investors see current BLACK+DECKER toy products offered by JAKKS Pacific (JAKK)?

Current BLACK+DECKER™ toy products are sold at major retailers including Target, Walmart and Amazon. According to JAKKS Pacific, best-sellers include the Tool Belt Set, Electric Power Drill, Power Tool Workshop, Coffee Maker, Toaster, Mixer and Oven role-play toys.

How does JAKKS Pacific describe the strategic focus of its extended BLACK+DECKER toy partnership?

The company describes the extension as growing offerings into new product categories and retail channels. According to JAKKS Pacific, the partnership emphasizes delivering high-quality, imaginative role-play experiences that mirror real tools and appliances children see at home.