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JAKKS Pacific, in Collaboration with Warner Bros. Discovery Global Consumer Products, Unveils All-New Fashion Doll Collection Featuring Iconic DC Characters

JAKKS Pacific (NASDAQ:JAKK), in collaboration with Warner Bros.

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JAKKS Pacific (NASDAQ:JAKK), in collaboration with Warner Bros. Discovery Global Consumer Products, introduced a new DC Super-Villains-inspired fashion doll collection.

The Walmart-exclusive 11-inch collector dolls feature Harley Quinn, Poison Ivy, Catwoman, and Supergirl, each with 11 points of articulation, rooted hair, and character-specific outfits and accessories, priced at $39.97.

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Argus May 12 session
-2.80% close to close Open Argus
Details

News Market Reaction – JAKK

On May 12, the day this news came out, JAKK closed 2.80% below the previous close.

Data tracked by StockTitan Argus for the May 12 session.

Market Context

This announcement expands JAKKS’ portfolio with a DC Super-Villains and Supergirl collector doll lin...
Analysis

This announcement expands JAKKS’ portfolio with a DC Super-Villains and Supergirl collector doll line, sold exclusively through Walmart at $39.97 per 11-inch doll. It continues a broader strategy of leveraging well-known entertainment IP across toys and collectibles. In context of earlier anime and streaming partnerships, investors may watch how these collaborations translate into sustained sales, margin performance, and any use of the company’s $150,000,000 shelf registration capacity.

Key Figures

Collector dolls: 4 dolls Doll height: 11 inches Articulation points: 11 points +1 more
Collector dolls
4 dolls
Harley Quinn, Poison Ivy, Catwoman, and Supergirl in new DC line
Doll height
11 inches
Each DC character reimagined as an 11-inch collector doll
Articulation points
11 points
Each doll features 11 points of articulation
Retail price
$39.97
Per doll, sold exclusively at Walmart and Walmart.com

Previous Partnership Reports

5 past events · Latest: Mar 04
Same Type 5 events
  1. Mar 04

    Anime partnership

    24h Move
    +0.7%

    Global anime licensing deal with KODANSHA for toys and collectibles.

  2. Mar 02

    Partnership extension

    24h Move
    -3.9%

    Extended Demon Slayer distribution partnership with Aniplex of America.

  3. Feb 26

    Licensing agreement

    24h Move
    -0.9%

    New Naruto toy and costume licensing deal with VIZ Media.

  4. Feb 25

    Multi-IP partnership

    24h Move
    -2.2%

    Crunchyroll partnership covering multiple anime properties and merchandise lines.

  5. Feb 24

    Merchandising deal

    24h Move
    +1.6%

    hololive merchandise partnership with COVER Corporation for North America.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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DC Fashion Dolls

SANTA MONICA, Calif., May 12, 2026 (GLOBE NEWSWIRE) -- JAKKS Pacific, Inc. (NASDAQ: JAKK), a leading global manufacturer of toys and consumer products, in collaboration with Warner Bros. Discovery Global Consumer Products, has unveiled an all-new collector fashion doll line inspired by DC’s Super-Villains. Featuring intricate details and bold styling, the highly collectible series will be available exclusively in Walmart stores and Walmart.com this month. This is the first of upcoming collections inspired by Warner Bros. characters/franchises by JAKKS, with more iconic collector dolls set to be released throughout the year.

The collection features three fan-favorite characters – Harley Quinn, Poison Ivy, and Catwoman – alongside the quintessential hero, Supergirl, each reimagined as an 11-inch, highly detailed collector doll designed for display and storytelling. Inspired by their signature looks and personalities, the dolls combine eccentric fashion, character-specific accessories, and articulated posing for collectible appeal and dynamic play.

“In collaboration with Warner Bros. Discovery Global Consumer Products, we created this collection that allows us to celebrate the individuality and visual impact of these beloved DC characters,” said Dominick Lisi, Senior Vice President, Marketing at JAKKS Pacific. “Each doll is thoughtfully designed to reflect what makes them so unique, while delivering the quality, detail, and collectability fans expect from our products.”

The four dolls in the collection feature 11 points of articulation, rooted hair, and character-inspired outfits and accessories that capture the spirit of Gotham City and beyond. From Supergirl’s bold, heroic look to Harley Quinn’s mischievous style, Poison Ivy’s nature-themed aesthetic, and Catwoman’s sleek sophistication, the assortment highlights a wide range of personalities that appeal to both kids and collectors alike.

Designed for DC fans, collectors, and kidults, each doll will retail for $39.97 and will be available exclusively at Walmart and Walmart.com.

JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific manages a broad portfolio of licensed and owned I.P. brands and products. All products are available online or in retail stores nationwide.

Media Contact:
JAKKS Pacific
Jessica Kavanaugh
publicrelations@jakks.net

About Warner Bros. Discovery Global Consumer Products:
Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery’s Revenue & Strategy division, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.

About JAKKS Pacific, Inc.:
JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include Disguise®, Fly Wheels®, Charming™, Kidtopia™, Moose Mountain®, Maui®, ReDo® Skateboard Co., Sky Ball®, and Xtreme Power Dozer® as well as a wide range of entertainment-inspired products featuring premier licensed properties. Through their products and charitable donations, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkspacific.toys), X (@jakkstoys), YouTube (@JAKKSPacific), Facebook (@jakkspacific.toys) and LinkedIn (JAKKS Pacific).

©2026 JAKKS Pacific, Inc. All rights reserved

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/2ea6d1e6-9821-4f6b-b268-97d22967a581


FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did JAKKS Pacific (NASDAQ:JAKK) announce on May 12, 2026 about DC fashion dolls?

JAKKS Pacific announced an all-new DC Super-Villains-inspired fashion doll collection on May 12, 2026. According to JAKKS Pacific, the line features Harley Quinn, Poison Ivy, Catwoman, and Supergirl as 11-inch collector dolls with detailed outfits and accessories.

Which DC characters are included in the new JAKKS Pacific collector doll line at Walmart?

The new JAKKS Pacific collector doll line includes Harley Quinn, Poison Ivy, Catwoman, and Supergirl. According to JAKKS Pacific, each 11-inch doll features rooted hair, 11 points of articulation, and character-inspired outfits and accessories designed for display and storytelling.

Where can investors and collectors buy the new JAKKS Pacific DC fashion dolls?

The new JAKKS Pacific DC fashion dolls are sold exclusively at Walmart stores and Walmart.com. According to JAKKS Pacific, the collector-focused line targets DC fans, collectors, and kidults, offering detailed 11-inch dolls with character-specific accessories and articulated posing.

How much do the new JAKKS Pacific DC Super-Villains collector dolls cost?

Each JAKKS Pacific DC Super-Villains collector doll is priced at $39.97. According to JAKKS Pacific, the Walmart-exclusive dolls offer rooted hair, 11 points of articulation, and premium, character-inspired outfits aimed at collectors, DC fans, and older “kidult” consumers.

What features make the new JAKKS Pacific DC fashion dolls collectible?

The JAKKS Pacific DC fashion dolls offer 11 points of articulation, rooted hair, and detailed character outfits. According to JAKKS Pacific, each 11-inch doll includes character-specific accessories and bold styling designed to appeal to collectors and support dynamic posing and storytelling.

Is the new JAKKS Pacific DC doll line part of a larger Warner Bros. collaboration?

Yes, the new DC doll line is the first in a series of Warner Bros.-inspired collections. According to JAKKS Pacific, more iconic collector dolls based on Warner Bros. characters and franchises are scheduled for release throughout the year in partnership with Warner Bros. Discovery Global Consumer Products.

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