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Jollibee (OTC:JBFCY) has launched its new KATSEYE Special Korean BBQ Chicken Sandwich and Fried Chicken in collaboration with global girl group KATSEYE. The limited-time menu items feature a unique sweet and spicy Korean BBQ sauce made with soy glaze and gochujang.
The Korean BBQ Chicken Sandwich comes on a toasted brioche bun with cucumber, red onion, and cilantro, while the Fried Chicken version features Jollibee's signature crispy chicken hand-dipped in Korean BBQ sauce. The launch follows a successful merchandise collaboration between Jollibee and KATSEYE in August that sold out in under three hours.
The new items are available exclusively through Jollibee's website and mobile app at locations across North America while supplies last. This partnership aims to celebrate the expressive spirit of both brands, with more collaborative initiatives planned in the coming weeks.
Jollibee (OTC:JBFCY) has launched an enhanced mobile app for North American customers, offering a streamlined ordering experience with features like customization, re-ordering, order tracking, and integrated payment options including Apple Pay and Google Pay. The app fully integrates with the Jollibee Rewards loyalty program, allowing members to track points and redeem rewards.
To promote the launch, new Jollibee Rewards members can receive $5 off orders of $10 or more during September 2025. The company, a two-time winner of USA TODAY's 'Best Fast Food Fried Chicken' award, is pursuing ambitious growth plans with the goal of becoming a $1 billion business by 2028.
Jollibee (OTC:JBFCF) has announced a strategic partnership with global girl group KATSEYE to enhance brand engagement in North America. The collaboration launches on August 15, 2025 with an exclusive merchandise collection featuring three custom items: the Shared Dream Tank Top, Chickenjoy Gnarly Box Tee, and Double Drop Denim Tote, available exclusively through Complex.
The partnership unites Jollibee's reputation as USA TODAY's "best fast food fried chicken" winner for two consecutive years with KATSEYE's rising global popularity following their sold-out Beautiful Chaos tour. The collaboration aims to leverage both brands' ability to connect with diverse audiences and create joyful experiences.
Additional joint initiatives between Jollibee and KATSEYE will be announced in the future, promising more exclusive experiences that combine culinary offerings with limited-edition collectibles.
Jollibee (JBFCY) is set to open its first Oregon location in Hillsboro on May 30, 2025, marking its expansion in the Pacific Northwest. Located at 10875 N.E. Cornell Road in the Tanasbourne Village shopping center, the store will operate daily from 9am to 11pm, offering dine-in, take-out, and drive-thru services.
The location will feature Jollibee's signature menu items, including their acclaimed Chickenjoy fried chicken, Chicken Sandwiches, new 100% Certified Angus Beef® Burgers, and iconic Peach Mango Pie. The opening celebration includes three days of promotions, with the first 50 in-store and drive-thru customers receiving special rewards each day.
This expansion is part of Jollibee's ambitious North American growth strategy, targeting to become a $1 billion business by 2028. The company recently opened locations in Tacoma (October 2023) and Seattle (June 2024), with plans for further expansion in San Francisco and Queens.
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