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From the Boroughs to the ‘Burgh: JetBlue Flights From New York to Edinburgh Taking Off Today

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JetBlue (Nasdaq: JBLU) has expanded its transatlantic offerings with new nonstop flights from New York's JFK to Edinburgh, starting today and running through September 30, 2024. This daily seasonal service introduces JetBlue's Mint® and Core product offerings to Edinburgh, enhancing competition in a market dominated by high-fare legacy carriers. The launch features introductory roundtrip fares starting at £399/$499 for Core and £1999/$2999 for Mint. The flights will operate on JetBlue's Airbus A321neo with Mint, which offers increased fuel efficiency and extended range. The service aims to strengthen cultural and economic ties between the U.S. and Scotland.

Positive
  • New direct service enhances competition in the transatlantic market.
  • Introductory fares are attractively priced at £399/$499 for Core and £1999/$2999 for Mint.
  • Daily flights operate on JetBlue's fuel-efficient Airbus A321neo with Mint.
  • Service available through September 30, 2024, providing ample travel opportunities.
  • Strengthens cultural and economic ties between the U.S. and Scotland.
  • JetBlue's Mint offers a premium experience with lie-flat suites and gourmet dining.
  • Core experience includes the most legroom in coach and innovative meals.
Negative
  • Service is seasonal, limiting travel options outside of specified dates.
  • High introductory fares for Mint service might deter budget-conscious travelers.
  • Strong competition from established carriers may impact market penetration.

JetBlue's expansion into the transatlantic market with nonstop flights from New York to Edinburgh is a highly strategic move aimed to capitalize on the increasing demand for international travel post-pandemic. By offering competitive pricing and elevated service offerings like Mint, JetBlue is positioning itself as a viable alternative to more established carriers.

The introduction of Mint suites is significant. JetBlue's Mint product is known for its premium experience at lower prices compared to traditional business class offerings. This could attract both business and leisure travelers who seek luxury without breaking the bank. Additionally, the choice of the Airbus A321neo, which offers a 20% increase in fuel efficiency, suggests a focus on cost management and environmental sustainability, aligning with current industry trends.

For stakeholders, this move has implications both in the short and long term. In the short term, the introduction of new routes generally generates initial excitement and could build market share rapidly. Over the long term, however, sustaining these routes will depend on consistent demand and JetBlue's ability to continue offering a superlative travel experience. Investors should monitor load factors and fare yield closely in the coming months to gauge the route's success.

Financially speaking, JetBlue's foray into the Edinburgh market through daily seasonal flights adds another revenue stream that could potentially bolster its European market share. The pricing strategy at $499 for core and $2,999 for Mint service is competitive and aligns with their business model of offering value-for-money. These introductory fares might initially reduce profit margins, but they are likely aimed at capturing market share and establishing a customer base.

This expansion comes at a time when JetBlue is looking to recover from the impacts of the COVID-19 pandemic. Expanding international routes can diversify revenue streams and reduce dependency on domestic travel, which has been more volatile. However, investors should be cautious about the rising fuel costs and potential geopolitical risks that could affect transatlantic travel.

Key metrics to watch will include average revenue per passenger mile (RASM) and overall load factors on these new flights. A successful launch will reflect positively on JetBlue's quarterly earnings, but it will require consistent performance to be deemed a long-term win.

From a travel industry perspective, the addition of JetBlue's New York to Edinburgh route enhances connectivity between two significant tourism markets. Edinburgh, being the second most popular tourist destination in the UK, attracts not just leisure travelers but also business travelers interested in the city's financial services sector. This route is likely to foster cultural and economic exchanges between the US and Scotland.

The unique selling proposition of JetBlue, offering the most legroom in coach and complimentary in-flight WiFi, can be a major draw for travelers who value comfort and connectivity. The collaboration with upscale New York City restaurants for in-flight dining elevates the travel experience and aligns with modern consumer expectations for quality and convenience.

For retail investors, it's essential to consider how this route can increase JetBlue's visibility and reputation in the international market. Over time, successful international operations can translate into brand loyalty and repeat business, further solidifying the airline's market position.

Daily nonstop seasonal service from New York to Edinburgh introduces the airline’s award-winning Mint® and Core product offerings to its fifth transatlantic market

To celebrate launch, limited roundtrip fares starting at £399 and $499 in Core and £1999 and $2999 in Mint Available

NEW YORK--(BUSINESS WIRE)-- JetBlue (Nasdaq: JBLU) announced it has expanded its transatlantic offerings with new, nonstop flights to Edinburgh taking off from New York today. Daily summer-seasonal service from New York’s John F. Kennedy International Airport (JFK) to Edinburgh Airport (EDI) will operate through September 30, 2024, bringing JetBlue’s signature low-fares and great service to the United Kingdom’s second most popular tourism destination. This new service, only the second direct offering from New York’s JFK to Edinburgh, provides much needed competition for customers traveling in and out of New York.

“JetBlue has redefined transatlantic travel by introducing low fares and great service in markets dominated by high fare legacy carriers,” said Marty St. George, president, JetBlue. “We look forward to connecting Scotland and the Northeast this summer with our award-winning Mint and core service that will bring this signature JetBlue experience to Edinburgh."

"Our relationship with the US is a special one. We welcome hundreds of thousands of visitors to Scotland and the wider UK from North America every year and it’s also our top export market. This new direct JetBlue route from Edinburgh to New York City will really help strengthen links between our two great countries,” said John Lamont, UK Government Minister for Scotland. “Just last month, I walked down Sixth Avenue with other representatives from the UK Government as part of the annual Tartan Day celebrations in Manhattan, promoting our most important exports - whisky, energy and financial services, and our rich culture. This flight route will make it easier for visitors from the U.S. to come and see for themselves what a uniquely attractive destination we have here, while also easing travel for Scottish visitors wanting to explore the Big Apple and beyond.”

“I’m delighted to see JetBlue’s new Edinburgh to New York JFK flight take off, as it will help enhance Scotland’s direct connectivity to the US and strengthen important links for business connectivity, exports, and inbound tourism,” said Jim Fairlie, Connectivity Minister. “This is the first time JetBlue has served Scotland and it demonstrates the confidence they have in the Scottish market. It also strengthens Edinburgh Airport’s case for establishing a U.S. pre-clearance border facility to help make travel more seamless and provide added benefits for Scottish businesses and visitors. I wish Edinburgh Airport and JetBlue every success with the new service, and I am sure it will be welcomed by travelers in both Scotland and the US.”

“We are excited to welcome JetBlue to Scotland with the launch of this new direct service. North America is our most valuable international visitor market, and we are seeing record levels of demand here, welcoming almost one million visitors last year, surpassing not only pre-pandemic levels but also other parts of the UK,” said Malcolm Roughead, Chief Executive of VisitScotland. “We know these visitors are drawn to Scotland for a variety of reasons from our dramatic landscapes to our rich history and culture and warm people, with Edinburgh, Scotland’s capital offering a well-connected gateway for exploring the rest of the country. These visitors who often stay longer and spend more, are hugely important to Scotland’s tourism industry and wider economy supporting businesses, jobs and communities and why making it as easy as possible for people to visit here with direct access is key. Following a difficult few years for the travel and tourism industry, we are delighted to be working with new partner JetBlue to promote this new direct service and encourage more US visitors to choose Scotland for their next vacation.”

“We are excited to see another new airline and tailfin as JetBlue adds Edinburgh Airport to its fast-growing European network. Transatlantic travel from Edinburgh has been a real success story and adding more capacity to New York opens up another route for passengers to travel to and from Scotland and the USA, bringing our two countries even closer together,” said Gordon Dewar, chief executive of Edinburgh Airport. “It’s always great to see a new airline make its home in Edinburgh and we are really looking forward to welcoming JetBlue’s passengers and our new colleagues to Scotland’s capital.”

Schedule between New York (JFK) and Edinburgh (EDI)

Daily seasonal service starting May 22 (Eastbound) & May 23 (Westbound)
(through September 30, 2024)
*all times local

JFK-EDI Flight #73

EDI-JFK Flight #72

9:12 p.m. – 9:30 a.m. (+1)

12:30 p.m. – 3:06 p.m.

Flights to Edinburgh will operate daily on JetBlue’s Airbus A321neo with Mint aircraft with 16 redesigned Mint Suite® seats, 144 core seats and Airbus’ Enhanced Cabin with XL Bins. The A321neo with Mint features an average 20 percent increase in fuel efficiency and up to 500 nautical miles in additional range.

The JetBlue Experience

JetBlue, currently the sixth largest airline in the U.S., is known for its unique, customer-focused model that offers great service at an attractive fare. With this new destination, JetBlue is once again disrupting transatlantic service with an elevated experience specially designed for its Airbus A321neo with Mint aircraft. The airline’s Mint premium experience offers customers fully lie-flat private suites and a custom-designed seat cushion developed by innovative mattress company Tuft & Needle. In addition to countless intuitive design touches, every customer will feel at home in the air with the stylish and reusable Mint amenity kits designed by Caraa, containing popular wellness products from New York-based brands Dr. Dennis Gross and Plus Ultra, and sleep amenities by Tuft & Needle. Mint customers enjoy delicious, restaurant-style small plates curated by Delicious Hospitality Group’s (DHG) popular New York City restaurants Legacy Records, Charlie Bird and Pasquale Jones. Their inventive culinary style and hospitality expertise brings the best inflight dining experience to Mint tray tables.

JetBlue’s industry-leading core experience offers a new level of service to customers who want an elevated inflight experience at an attractive fare with the most legroom in coach1 as well as innovative, fresh meals by NYC-based culinary partner DIG and a free selection of brand-name snacks, soft drinks, coffee, tea, beer, wine and liquor.

With the recently launched platform, Blueprint by JetBlue™, customers in both core and Mint enjoy a personalized inflight experience through AVANT seatback touchscreens, featuring new ways to watch, save and discover a robust selection of inflight entertainment, including exclusive content from JetBlue’s streaming partner, Peacock. All customers also stay connected throughout the flight with fast, free and unlimited high-speed Fly-Fi2 for a multi-screen experience–just like they enjoy at home.

Book better with JetBlue

To celebrate the launch of new service to Edinburgh, seats are on sale today with low fares for U.S.-originating travelers starting at $499 roundtrip for the airline’s award-winning core experience and starting at $2,999 for JetBlue’s premium Mint experience. Scotland-originating travelers can enjoy special introductory roundtrip fares starting at £399 for core and £1,999 for Mint available on jetblue.com3

Customers who book directly through jetblue.com are guaranteed to find our lowest fares and enjoy additional benefits including access to all of JetBlue’s fare options, as well as fare sales and promotions, some of which may not be available through other third parties; the ability to earn 2x TrueBlue points and participate in Points Pooling; seamless seat selections and upgrades to Even More® Space; 24/7 direct access to JetBlue’s customer service channels; and more.

About JetBlue

JetBlue is New York's Hometown Airline®, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando, and San Juan. JetBlue, known for its low fares and great service, carries customers to more than 100 destinations throughout the United States, Latin America, the Caribbean, Canada, and Europe. For more information and the best fares, visit jetblue.com.

1) Based on baseline seat pitch of transatlantic aircraft

2) Fly-Fi® is available on all JetBlue-operated flights. Coverage area may vary by aircraft. Details on inflight wi-fi and entertainment: https://www.jetblue.com/flying-with-us

3) New York (JFK) to Edinburgh (EDI) requires roundtrip purchase & 3-night minimum stay. Book by 5/24. Travel 5/28/2024 - 7/31/2024. 3-day advance purchase required. Terms apply.

JetBlue Corporate Communications

Tel: +1.718.709.3089

corpcomm@jetblue.com

Source: JetBlue

FAQ

When do JetBlue flights from New York to Edinburgh start?

JetBlue flights from New York to Edinburgh start today and operate daily through September 30, 2024.

What are the introductory roundtrip fares for JetBlue's new service to Edinburgh?

Introductory roundtrip fares start at £399/$499 for Core and £1999/$2999 for Mint.

What aircraft will JetBlue use for flights to Edinburgh?

JetBlue will use the Airbus A321neo with Mint for its flights to Edinburgh.

How does JetBlue's Mint experience enhance its new transatlantic service?

JetBlue's Mint experience offers lie-flat suites, gourmet dining, and premium amenities.

What are the benefits of booking directly through JetBlue's website?

Booking directly through JetBlue's website guarantees the lowest fares, access to fare options, promotions, 2x TrueBlue points, and 24/7 customer service.

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