Jeffs’ Brands Appoints Accomplished Capital Markets and Experience M&A Professional as Chief Executive Officer
Jeffs' Brands (NASDAQ:JFBR), an e-commerce company operating on Amazon Marketplace, has appointed Eliyahu Zamir as its new CEO, effective August 1, 2025. Zamir, who brings over 20 years of experience in corporate finance, M&A, and strategic growth, will replace Viki Hakmon, who is stepping down as CEO and has resigned from the Board of Directors.
Zamir's impressive background includes leading equity financing offerings exceeding $150 million from institutional investors, IPO advisory experience, and board positions at notable companies like NewMed Energy and Formula Systems. He holds an MBA in Finance from Ben-Gurion University and brings extensive experience in scaling companies in emerging markets.
Jeffs' Brands (NASDAQ:JFBR), un'azienda di e-commerce attiva su Amazon Marketplace, ha nominato Eliyahu Zamir come nuovo CEO, con effetto dal 1° agosto 2025. Zamir, che vanta oltre 20 anni di esperienza in finanza aziendale, fusioni e acquisizioni e crescita strategica, sostituirà Viki Hakmon, che si dimette dalla carica di CEO e lascia anche il Consiglio di Amministrazione.
Il curriculum di Zamir include la gestione di offerte di finanziamento azionario superiori a 150 milioni di dollari da parte di investitori istituzionali, esperienza nella consulenza per IPO e incarichi nel consiglio di amministrazione di aziende importanti come NewMed Energy e Formula Systems. Ha conseguito un MBA in Finanza presso l'Università Ben-Gurion e possiede una vasta esperienza nella crescita di aziende nei mercati emergenti.
Jeffs' Brands (NASDAQ:JFBR), una empresa de comercio electrónico que opera en Amazon Marketplace, ha nombrado a Eliyahu Zamir como su nuevo CEO, con efecto a partir del 1 de agosto de 2025. Zamir, con más de 20 años de experiencia en finanzas corporativas, fusiones y adquisiciones y crecimiento estratégico, reemplazará a Viki Hakmon, quien renuncia como CEO y ha dejado el Consejo de Administración.
El impresionante historial de Zamir incluye liderar ofertas de financiamiento de capital que superan los 150 millones de dólares de inversores institucionales, experiencia en asesoría de OPIs y cargos en juntas directivas de compañías destacadas como NewMed Energy y Formula Systems. Posee un MBA en Finanzas de la Universidad Ben-Gurion y amplia experiencia en la expansión de empresas en mercados emergentes.
Jeffs' Brands (NASDAQ:JFBR)는 아마존 마켓플레이스에서 운영되는 전자상거래 회사로, 2025년 8월 1일부로 엘리야후 자미르(Eliyahu Zamir)를 새로운 CEO로 임명했습니다. 자미르는 기업 금융, 인수합병(M&A), 전략적 성장 분야에서 20년 이상의 경험을 보유하고 있으며, CEO 자리에서 물러나 이사회에서도 사임하는 비키 학몬(Viki Hakmon)을 대신합니다.
자미르의 뛰어난 경력에는 기관 투자자로부터 1억 5천만 달러가 넘는 주식 자금 조달 주도, 기업 공개(IPO) 자문 경험, NewMed Energy와 Formula Systems와 같은 주요 기업의 이사회 활동이 포함됩니다. 그는 벤구리온 대학교에서 금융 MBA를 취득했으며, 신흥 시장에서 기업을 확장하는 데 풍부한 경험을 가지고 있습니다.
Jeffs' Brands (NASDAQ:JFBR), une entreprise de commerce électronique opérant sur Amazon Marketplace, a nommé Eliyahu Zamir comme nouveau PDG, à compter du 1er août 2025. Zamir, qui possède plus de 20 ans d'expérience en finance d'entreprise, fusions-acquisitions et croissance stratégique, remplacera Viki Hakmon, qui démissionne de son poste de PDG et quitte également le conseil d'administration.
Le parcours impressionnant de Zamir inclut la direction de levées de fonds en actions dépassant 150 millions de dollars auprès d'investisseurs institutionnels, une expérience en conseil pour les introductions en bourse, ainsi que des postes au sein des conseils d'administration d'entreprises renommées telles que NewMed Energy et Formula Systems. Il est titulaire d'un MBA en finance de l'Université Ben-Gurion et possède une vaste expérience dans le développement d'entreprises sur les marchés émergents.
Jeffs' Brands (NASDAQ:JFBR), ein E-Commerce-Unternehmen, das auf dem Amazon Marketplace tätig ist, hat Eliyahu Zamir als neuen CEO mit Wirkung zum 1. August 2025 ernannt. Zamir, der über 20 Jahre Erfahrung in Unternehmensfinanzierung, M&A und strategischem Wachstum verfügt, wird Viki Hakmon ersetzen, die als CEO zurücktritt und auch aus dem Vorstand ausscheidet.
Zamirs beeindruckender Werdegang umfasst die Führung von Eigenkapitalfinanzierungen in Höhe von über 150 Millionen US-Dollar von institutionellen Investoren, Erfahrung in der IPO-Beratung sowie Vorstandspositionen bei namhaften Unternehmen wie NewMed Energy und Formula Systems. Er besitzt einen MBA in Finanzen von der Ben-Gurion-Universität und bringt umfassende Erfahrung in der Skalierung von Unternehmen in Schwellenmärkten mit.
- Appointment of highly experienced CEO with over 20 years in corporate finance and M&A
- New CEO has track record of raising significant capital ($150M+ in equity financing)
- Previous CEO will continue supporting the company as a consultant
- New CEO brings public company leadership experience through board positions at NASDAQ and TASE listed companies
- Sudden departure of current CEO and immediate resignation from Board of Directors
Tel Aviv, Israel, July 21, 2025 (GLOBE NEWSWIRE) -- Jeffs’ Brands Ltd (“Jeffs’ Brands” or the “Company”) (Nasdaq: JFBR, JFBRW), a data-driven e-commerce company operating on the Amazon Marketplace, today announced the appointment of Mr. Eliyahu Zamir as the Company’s new Chief Executive Officer, effective as of August 1, 2025. Mr. Eliyahu Zamir will replace Mr. Viki Hakmon, who will step down from his position as the Company’s Chief Executive Officer, effective as of July 31, 2025. On July 21, 2025, Mr. Hakmon also resigned from the Board of Directors, effective immediately. Mr. Hakmon’s resignation did not result from any disagreements with the Company or the Board of Directors and he will continue to support the Company as a consultant of the Company’s subsidiary, Fort Products Limited.
Mr. Zamir has over two decades of experience in corporate finance, public markets, M&A, and strategic growth, having held key executive and board positions in both public and private companies across multiple sectors. His background includes leading equity financing offering totaling over
Most recently, Mr. Zamir has served as a director at several publicly listed companies, including as an independent director of NewMed Energy – L.P. (TASE: NWMD) since 2024, and as external director and a member of the audit committee of the board of directors and the compensation committee of the board of directors of Formula Systems Ltd (Nasdaq: FORTY, TASE: FORTY). He has also led financial and strategic initiatives in the renewable energy sector in Europe, further demonstrating his ability to scale companies in emerging and high-growth markets.
Mr. Zamir holds an MBA with a specialization in Finance from Ben-Gurion University (Israel) and a B.A. in Business Administration with a specialization in accounting and finance from the College of Management (Israel).
Jeffs’ Brands believes Mr. Zamir’s appointment marks a significant step in positioning the Company for long-term strategic expansion, capital markets engagement and value creation for shareholders.
About Jeffs’ Brands
Jeffs’ Brands aims to transform the world of e-commerce by creating and acquiring products and turning them into market leaders, tapping into vast, unrealized growth potential. Through the Company’s management team’s insight into the FBA Amazon business model, it aims to use both human capability and advanced technology to take products to the next level. For more information on Jeffs’ Brands visit https://jeffsbrands.com.
Forward-Looking Statement Disclaimer
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be covered by the “safe harbor” created by those sections. Forward-looking statements, which are based on certain assumptions and describe the Company’s future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “believe,” “expect,” “may,” “should,” “could,” “seek,” “intend,” “plan,” “goal,” “estimate,” “anticipate” or other comparable terms. For example, the Company is using forward-looking statements when stating that the appointment of Mr. Zamir as Chief Executive Officer marks a significant step in positioning the Company for long-term strategic expansion, capital market engagement, and value creation for shareholders and when discussing Mr. Zamir’s ability to scale companies in emerging and high-growth markets. Instead, they are based only on the Company’s current beliefs, expectations and assumptions regarding the future of the Company’s business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of the Company’s control. The Company’s actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause the Company’s actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: the Company’s ability to adapt to significant future alterations in Amazon’s policies; the Company’s ability to sell its existing products and grow the Company’s brands and product offerings; the Company’s ability to meet its expectations regarding the revenue growth and the demand for e-commerce; the overall global economic environment; the impact of competition and new e-commerce technologies; general market, political and economic conditions in the countries in which the Company operates; projected capital expenditures and liquidity; the impact of possible changes in Amazon’s policies and terms of use; the impact of the conditions in Israel; and the other risks and uncertainties described in the Company’s Annual Report on Form 20-F for the year ended December 31, 2024, filed with the U.S. Securities and Exchange Commission (“SEC”), on March 31, 2025, and the Company’s other filings with the SEC. The Company undertakes no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.
Investor Relations Contact:
Michal Efraty
Adi and Michal PR- IR
Investor Relations, Israel
michal@efraty.com
FAQ
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