Jeffs’ Brands Strengthens Strategic Partnership with Scanary Through Expanded Distribution Agreements Covering Key Global Territories and Israeli Stadiums

Rhea-AI Summary

Jeffs' Brands (Nasdaq: JFBR, JFBRW) said that subsidiary KeepZone AI has progressed its strategic distribution partnership with Scanary with a $1.0M consideration schedule underway and the first $200,000 installment completed on Dec 16, 2025. KeepZone gained exclusive stadium distribution rights in Israel for an initial six-month term, auto-renewable for six months upon at least one stadium sale during that term. The original deal grants exclusive rights in Canada, Germany, UAE for 24 months (extendable after a 20-system cumulative purchase) and non-exclusive rights in Spain and Italy. Scanary’s system screens up to 25,000 people/hour with threat detection in under 2 seconds.

Positive

• First $200,000 payment completed toward $1.0M consideration
• Exclusive Israel stadium rights for initial six-month term
• Exclusive distribution in Canada, Germany, UAE for 24 months
• System capacity: 25,000 people/hour with <2s detection

Negative

• Remaining $800,000 payable in four monthly installments
• Israel stadium exclusivity auto-renews only after one sale
• 24-month exclusives extendable only after 20-system cumulative purchase

Key Figures

Total consideration $1,000,000 KeepZone-Scanary distribution agreement payment schedule

First installment $200,000 Initial payment already completed under $1M schedule

Remaining installments 4 installments of $200,000 Four monthly payments expected to proceed on schedule

Initial stadium exclusivity 6 months Exclusive Israeli stadium rights initial term

Stadium renewal term 6 months Automatic extension upon at least one stadium sale

Exclusive term 24 months Canada, Germany, UAE distribution rights initial period

Purchase target 20 systems Threshold to extend exclusive rights by 24 months

Screening throughput 25,000 individuals per hour Scanary system contactless screening capacity in open spaces

Market Reality Check

$0.0219 Last Close

Volume Volume 2,420,604 is below the 20-day average of 3,142,485 (relative volume 0.77). normal

Technical Price $1.11 is trading below the 200-day MA of $8.64 and 97.8% below the 52-week high of $50.49, only 6.73% above the 52-week low of $1.04.

Peers on Argus

Peers show mixed moves: JWEL up 17.24%, while WBUY, WNW, and IPW are down between 5–13%, and YJ is modestly lower. JFBR’s -5.13% decline does not clearly track a uniform sector trend.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Dec 10	Stadium rights update	Positive	+2.8%	Expanded Scanary deal to exclusive Israeli stadium rights and payment timing.
Dec 08	Leadership change	Positive	+13.8%	Appointed Alon Dayan as CEO of KeepZone AI to lead security pivot.
Dec 05	Definitive agreement	Positive	-36.5%	Signed definitive Scanary distribution agreement with $1M payment and exclusivity.
Dec 01	Market entry plan	Positive	+0.6%	Planned entry into homeland security via MOU for Scanary distribution rights.
Nov 17	Non-binding MOU	Positive	-6.7%	Announced non-binding MOU for exclusive multi-continent Scanary distribution.

Pattern Detected

Recent homeland-security and Scanary-related announcements often led to positive reactions, but there are notable negative selloffs on similar positive news, indicating inconsistent market responses.

Recent Company History

Over the past month, Jeffs’ Brands has repeatedly highlighted its pivot into AI-based homeland security through Scanary. Starting with a non-binding MOU on Nov 17, 2025, the company advanced to a definitive agreement on Dec 5, 2025 involving a $1 million payment structure and multi-country exclusivity. Subsequent updates added leadership changes and expanded rights, including Israeli stadium exclusivity and progress on the initial $200,000 installment. The current article reiterates and advances this same strategic trajectory.

Market Pulse Summary

This announcement underscores continued execution on Jeffs’ Brands’ homeland security pivot, confirming the first $200,000 installment under the $1 million Scanary agreement and expanding exclusivity to Israeli stadiums. Recent history shows a steady progression from MOU to definitive deal and leadership alignment at KeepZone AI. Investors may watch for signed stadium contracts, progress toward the 20-system purchase target, and evidence of commercial adoption in Canada, Germany, UAE, Spain, and Italy.

Key Terms

exclusive distribution rights financial

"Scanary has granted KeepZone additional exclusive distribution rights for its revolutionary AI-radar screening systems"

Exclusive distribution rights grant one company the sole authority to sell or distribute a product or service in a specified market, region, channel, or customer group, preventing competitors from using that same route. For investors this matters because exclusivity can create predictable sales, higher margins and a competitive moat—like a single store allowed to sell a popular item in a neighborhood—while also concentrating risk if demand, supply or the agreement changes.

AI-generated analysis. Not financial advice.

KeepZone AI is expected to complete full $1 million consideration payment schedule on track, with first installment already executed

Tel Aviv, Israel, Dec. 16, 2025 (GLOBE NEWSWIRE) -- Jeffs' Brands Ltd (“Jeffs’ Brands” or the “Company”) (Nasdaq: JFBR, JFBRW), a data-driven e-commerce company operating on the Amazon Marketplace, which recently began expanding into the global homeland security sector through advanced AI-driven solutions recently announced that its wholly owned subsidiary, KeepZone AI Inc., (“KeepZone”), gained significant progress and expansion of the previously disclosed strategic distribution partnership with Scanary Ltd. (“Scanary”), an Israeli deep-tech pioneer in AI-powered 3D imaging and electromagnetic threat-detection systems.

Since announcing the definitive distribution agreement on December 5, 2025, the partnership has rapidly advanced:

• KeepZone has already initiated the $1 million consideration payment schedule, with the first $200,000 installment completed and the remaining four monthly installments of $200,000 each expected to proceed on schedule.
• Scanary has granted KeepZone additional exclusive distribution rights for its revolutionary AI-radar screening systems specifically for stadium operators in Israel. This new exclusivity runs for an initial six-month period and will automatically renew for a further six months upon the closing of at least one stadium sale in Israel during the initial term.

These developments complement the original agreement, under which KeepZone secured:

• Exclusive distribution rights in Canada, Germany, and the United Arab Emirates for an initial 24-month term (automatically extendable for another 24 months upon achieving a cumulative purchase target of 20 systems);
• Non-exclusive distribution rights in Spain and Italy.

Scanary’s groundbreaking technology enables contactless screening of up to 25,000 individuals per hour in open spaces, eliminating traditional checkpoints and physical searches while delivering real-time threat detection in under two seconds. The system automatically disregards benign objects such as phones and keys, making it ideally suited for high-traffic venues including airports, stadiums, transit hubs, critical infrastructure, and major events.

“We are executing swiftly and expanding even faster than anticipated,” said Alon Dayan, Chief Executive Officer of KeepZone AI. “The addition of exclusive stadium rights in Israel within days of signing the original agreement reflects the strong mutual confidence between our teams and the immediate market recognition of Scanary’s game-changing technology. We are actively engaged with multiple prospects across all granted territories and are confident in our ability to drive meaningful adoption in 2026 and beyond.”

About Jeffs’ Brands

Jeffs’ Brands is a data-driven company with e-commerce activities operating on the Amazon Marketplace and has recently expanded into the global homeland security sector through its wholly-owned subsidiary, KeepZone AI Inc. Following the definitive distribution agreement with Scanary Ltd., in December 2025. Jeffs’ Brands aims to deliver comprehensive, multi-layered security ecosystems for critical infrastructure worldwide, capitalizing on the homeland security market’s significant growth potential while leveraging its expertise in data-driven operations.

Forward-Looking Statement Disclaimer

This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be covered by the “safe harbor” created by those sections. Forward-looking statements, which are based on certain assumptions and describe the Company’s future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “believe,” “expect,” “may,” “should,” “could,” “seek,” “intend,” “plan,” “goal,” “estimate,” “anticipate” or other comparable terms. For example, the Company is using forward-looking statements when discussing its belief that the remaining four monthly instalments of $200,000 are expected to proceed on schedule and that the addition of exclusive stadium rights in Israel within days of signing the original agreement reflects the strong mutual confidence between the Company’s and Scanary’s teams and the immediate market recognition of Scanary’s game-changing technology and the Company’s ability to drive meaningful adoption in 2026. Instead, they are based only on the Company’s current beliefs, expectations and assumptions regarding the future of the Company’s business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of the Company’s control. The Company’s actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause the Company’s actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: the Company’s ability to adapt to significant future alterations in Amazon’s policies; the Company’s ability to sell its existing products and grow the Company’s brands and product offerings; the Company’s ability to meet its expectations regarding the revenue growth and the demand for e-commerce; the overall global economic environment; the impact of competition and new e-commerce technologies; general market, political and economic conditions in the countries in which the Company operates; projected capital expenditures and liquidity; the impact of possible changes in Amazon’s policies and terms of use; the impact of the conditions in Israel; and the other risks and uncertainties described in the Company’s Annual Report on Form 20-F for the year ended December 31, 2024, filed with the U.S. Securities and Exchange Commission (“SEC”), on March 31, 2025, and the Company’s other filings with the SEC. The Company undertakes no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.

Investor Relations Contact:

Michal Efraty
Adi and Michal PR- IR
Investor Relations, Israel
michal@efraty.com

FAQ

What payment did KeepZone AI make under the Scanary deal (JFBR) on Dec 16, 2025?

KeepZone completed the first $200,000 installment toward a total $1,000,000 consideration.

Which territories did Jeffs' Brands secure exclusive Scanary distribution rights for (JFBR)?

KeepZone secured exclusive rights in Canada, Germany, UAE and exclusive stadium rights in Israel.

How long are the exclusive distribution terms in Canada, Germany and UAE for JFBR?

The exclusives run an initial 24 months, automatically extendable after a cumulative purchase target of 20 systems.

What are the performance specs of Scanary’s system noted by JFBR?

Scanary’s AI-radar screens up to 25,000 people per hour and reports threats in under 2 seconds.

What triggers renewal of Israel stadium exclusivity in the JFBR agreement?

Automatic six-month renewal requires at least one stadium sale in Israel during the initial term.

How might the remaining payments affect KeepZone’s near-term cash obligations (JFBR)?

KeepZone has $800,000 remaining due over the next four monthly installments per the announced schedule.