Aurora Mobile and Super 8 Hotels Form Strategic Partnership to Enhance Guest Experience with Intelligent Messaging Solutions

Rhea-AI Summary

Aurora Mobile (NASDAQ: JG) announced a strategic partnership with Super 8 Hotels China on November 20, 2025 to deploy Aurora's JPush intelligent push-notification solution across Super 8 properties.

The collaboration will build an intelligent messaging hub to support pre-arrival planning, on-property services and post-stay engagement by delivering scenario-based, personalized messages and integrating with smart devices to optimize workflows and response times.

Insights

Strategic Partnerships Analyst

Partnership to deploy JPush at Super 8 aims to modernize guest messaging and operational workflows.

Aurora Mobile and Super 8 Hotels announced a strategic partnership on Nov. 20, 2025 to implement the JPush intelligent push-notification hub. The collaboration targets richer, scenario-based messaging across the guest journey, from pre-arrival to post-stay, and aims to reduce information bottlenecks while standardizing service workflows.

The business mechanism links a scalable messaging platform to hotel operations so that guest profiles and real-time context drive tailored communications and clearer staff requests. This should improve response times and operational clarity if integrations with booking, check-in, and property systems proceed without friction.

Key dependencies include successful technical integration with existing hotel systems, staff adoption, and measured improvements in guest metrics. Watch for pilot results, deployment scope, and any disclosed metrics on engagement or service time within the next 6–12 months; these will determine whether the partnership moves beyond proof-of-concept into broader rollout.

SHENZHEN, China, Nov. 20, 2025 (GLOBE NEWSWIRE) -- Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a leading provider of customer engagement and marketing technology services in China, today announced that it has entered into a strategic partnership with Super 8 Hotels China (“Super 8 Hotels”). Leveraging Aurora Mobile’s intelligent push notification solution, JPush, the two companies will build an intelligent messaging hub to support next-generation hotel service models and enhance the guest experience. This collaboration reflects the growing opportunities from hotel chains that are increasingly embracing technologies to upgrade their service models and deliver more personalized, efficient guest experiences.

Traditional hotel systems often experience bottlenecks in information flow and responsiveness. As the hotel sector undergoes digital transformation, technology is evolving from a supporting tool to a core competitive advantage. Super 8 Hotels recognizes that today’s travelers expect more than just a place to stay; they seek real-time, personalized service. By integrating JPush, Super 8 Hotels is building a more connected digital service ecosystem that supports guests throughout their entire journey, from pre-arrival planning and on-property experience to post-stay engagement.

JPush offers powerful technical capabilities that support a wide variety of hotel services. The system enables Super 8 Hotels to provide guests with precise, scenario-based information based on their profiles and real-time context. For example, business travelers can receive information tailored to meeting facilities while vacationers can receive recommendations for local attractions and curated experiences. This contextual intelligence helps the hotel to provide more timely and relevant services to different customer segments.

JPush also helps Super 8 Hotels digitally optimize its end-to-end service workflows. From booking confirmation and check-in guidance to on-property support, the system enables a more seamless digital experience. With intelligent push messaging, guests can receive faster responses and hotel staff receive clearer, more accurate service requests that will improve service efficiency and guest satisfaction.

With its open and scalable architecture, JPush provides a future-proof foundation for Super 8 Hotels’ evolving service use cases. The system goes beyond basic notifications to support integration with a broader range of smart devices and service modules, creating a more intelligent hotel ecosystem.

This partnership strengthens the digital foundation supporting Super 8 Hotels’ long-term innovation in guest services. The stability and scalability of JPush are designed to help Super 8 Hotels maintain consistent service quality while exploring new service models. This will enhance operational efficiency and drive the digital transformation of the broader hotel industry, setting a new benchmark for technology-driven upgrades.

Looking ahead, Super 8 Hotels and Aurora Mobile plan to deepen their collaboration by further integrating AI and messaging technologies. Together, the companies aim to deliver smarter, more personalized guest experiences and will continue driving innovation across the hospitality sector.

About Aurora Mobile Limited

Founded in 2011, Aurora Mobile (NASDAQ: JG) is a leading provider of customer engagement and marketing technology services in China. Since its inception, Aurora Mobile has focused on providing stable and efficient messaging services to enterprises and has grown to be a leading mobile messaging service provider with its first-mover advantage. With the increasing demand for customer reach and marketing growth, Aurora Mobile has developed forward-looking solutions such as Cloud Messaging and Cloud Marketing to help enterprises achieve omnichannel customer reach and interaction, as well as artificial intelligence and big data-driven marketing technology solutions to help enterprises’ digital transformation.

For more information, please visit https://ir.jiguang.cn/.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Among other things, the Business Outlook and quotations from management in this announcement, as well as Aurora Mobile’s strategic and operational plans, contain forward-looking statements. Aurora Mobile may also make written or oral forward-looking statements in its reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about Aurora Mobile’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Aurora Mobile’s strategies; Aurora Mobile’s future business development, financial condition and results of operations; Aurora Mobile’s ability to attract and retain customers; its ability to develop and effectively market data solutions, and penetrate the existing market for developer services; its ability to transition to the new advertising-driven SAAS business model; its ability to maintain or enhance its brand; the competition with current or future competitors; its ability to continue to gain access to mobile data in the future; the laws and regulations relating to data privacy and protection; general economic and business conditions globally and in China and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in the Company’s filings with the Securities and Exchange Commission. All information provided in this press release and in the attachments is as of the date of the press release, and Aurora Mobile undertakes no duty to update such information, except as required under applicable law.

For more information, please contact:

Aurora Mobile Limited
E-mail: ir@jiguang.cn

Christensen

In China
Ms. Xiaoyan Su
Phone: +86-10-5900-1548
E-mail: Xiaoyan.Su@christensencomms.com

In US
Ms. Linda Bergkamp
Phone: +1-480-614-3004
Email: linda.bergkamp@christensencomms.com

FAQ

What did Aurora Mobile (JG) announce on November 20, 2025 about Super 8 Hotels?

Aurora Mobile announced a strategic partnership to deploy its JPush intelligent messaging hub across Super 8 Hotels China.

How will JPush improve guest experience at Super 8 Hotels under the JG partnership?

JPush will deliver scenario-based, personalized messages (pre-arrival, on-property, post-stay) and streamline service workflows for faster responses.

Will the Aurora Mobile (JG) and Super 8 Hotels partnership support smart device integration?

Yes; JPush has an open, scalable architecture designed to integrate with smart devices and broader service modules.

Does the JG partnership include plans to add AI to hotel messaging?

Yes; Aurora Mobile and Super 8 Hotels plan to deepen collaboration by further integrating AI and messaging technologies.

What operational benefits does the JPush deployment claim for Super 8 Hotels?

The announcement says JPush will improve service efficiency, provide clearer service requests to staff, and help maintain consistent service quality.