Aurora Mobile's EngageLab Empowers Tea Beverage Brand Global Expansion with Customer Engagement Solution
- Partnership improved message delivery rates by approximately 40% through integration of multiple push channels
- Solution reduces development and maintenance costs by eliminating need for multiple app versions
- Global data center infrastructure ensures compliance with local privacy regulations
- Dynamic AppKey switching enables flexible regional marketing strategies
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Insights
Aurora Mobile's EngageLab secured a partnership with a major tea brand spanning 100+ countries, boosting their notification delivery rates by 40%.
Aurora Mobile's subsidiary EngageLab has secured a strategic partnership with a rapidly expanding Chinese tea beverage brand that has established thousands of stores across more than 100 countries. This partnership addresses critical technical challenges the beverage company faced during its international expansion.
The core value proposition centers on EngageLab's AppPush notification solution, which delivered three significant improvements:
- Enhanced delivery capabilities that improved notification delivery rates by approximately
40% by integrating multiple push channels including FCM, APNS, and major smartphone manufacturer channels - Intelligent cross-regional push notifications allowing for localized operations without maintaining multiple app versions, significantly reducing development costs
- Compliance with global data regulations through strategically placed data centers in Singapore, Virginia, Frankfurt, and Hong Kong
This partnership demonstrates Aurora Mobile's expanding international footprint and ability to solve complex technical challenges for global enterprises. The client's scale—thousands of stores across more than 100 countries—suggests this could be a meaningful revenue contributor while establishing EngageLab's capabilities in the competitive customer engagement platform market.
The partnership highlights Aurora Mobile's technological advantages in cross-border messaging and compliance infrastructure, potentially positioning the company to capture similar opportunities with other Chinese brands pursuing global expansion strategies.
SHENZHEN, China, June 17, 2025 (GLOBE NEWSWIRE) -- Aurora Mobile Limited (NASDAQ: JG) ("Aurora Mobile" or the "Company"), a leading provider of customer engagement and marketing technology services in China, today announced that its subsidiary EngageLab, a leading omni-channel customer engagement platform provider, has partnered with a prominent Chinese tea beverage brand. The partnership will support the brand's global expansion by leveraging EngageLab's high-delivery rate AppPush notification capabilities. This Chinese new tea beverage brand has recently achieved a significant breakthrough in overseas markets by presenting Eastern tea culture through a modern lens. Built on a foundation of premium original leaf tea, the brand has strategically expanded across global markets through carefully tailored localization strategies. It has successfully established thousands of stores across more than 100 countries and regions, positioning itself as a leading Chinese brand in the fresh-made tea beverage sector throughout Southeast Asia, North America, and other key markets worldwide.
With rapid business growth and global expansion, the brand encountered challenges in its overseas notification services, such as unstable channel quality and unreliable message delivery. These issues impacted user experience and the efficiency of global operations.
To address these challenges, the brand partnered with EngageLab, adopting its AppPush solution to comprehensively optimize overseas messaging services and achieve three major improvements:
- Superior Delivery Capabilities Supporting Global Expansion
As the brand expanded to over 100 countries, especially in emerging markets like Southeast Asia, complex network environments posed challenges to efficient communication. EngageLab AppPush integrated international mainstream system channels such as FCM and APNS, along with major smartphone manufacturer push channels including Xiaomi, Huawei, OPPO, vivo, and self-built enhanced channels. This improved message delivery rates by approximately
- Intelligent Cross-Regional Push Notifications Enabling Localized Operations
Operating across diverse countries and regions, the brand faced varying user needs and operational strategies. EngageLab AppPush’s dynamic AppKey switching function brought tremendous convenience. When users switch countries within the app, the SDK can apply corresponding country/regional SDK configurations through simple API calls. This enables the brand to flexibly develop and implement independent push strategies, user behavior tracking, and marketing campaigns for different markets, without the need to develop and maintain multiple app versions, significantly reducing development and maintenance costs and enhancing regional market responsiveness.
- Global Multi-Data Center Layout Ensuring Compliant Operations
In a global environment where data sovereignty and privacy protection are highly valued, compliant handling of user data is crucial for international enterprises. EngageLab has deployed distributed data centers in multiple strategic locations worldwide (including Singapore, Virginia USA, Frankfurt Germany, Hong Kong China, etc.), providing robust localized data compliance solutions. The brand can intelligently select the most appropriate data storage and processing nodes based on users’ regions, strictly adhering to local privacy regulatory requirements.
About EngageLab
EngageLab is a world-leading AI-powered omnichannel customer engagement solution provider, unites technology and versatility to offer seamless customer interactions across every channel, including Email, AppPush, WebPush, OTP, SMS and WhatsApp Business. It empowers businesses to build lasting relationships and achieve higher conversions and retention. With a strong focus on innovation and performance, EngageLab supports businesses in over 220 countries and regions, delivering more than 1 million messages every second across various channels.
For more information about EngageLab and its suite of solutions, visit www.engagelab.com.
About Aurora Mobile Limited
Founded in 2011, Aurora Mobile (NASDAQ: JG) is a leading provider of customer engagement and marketing technology services in China. Since its inception, Aurora Mobile has focused on providing stable and efficient messaging services to enterprises and has grown to be a leading mobile messaging service provider with its first-mover advantage. With the increasing demand for customer reach and marketing growth, Aurora Mobile has developed forward-looking solutions such as Cloud Messaging and Cloud Marketing to help enterprises achieve omnichannel customer reach and interaction, as well as artificial intelligence and big data-driven marketing technology solutions to help enterprises' digital transformation.
For more information, please visit https://ir.jiguang.cn/.
Safe Harbor Statement
This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Among other things, the Business Outlook and quotations from management in this announcement, as well as Aurora Mobile's strategic and operational plans, contain forward-looking statements. Aurora Mobile may also make written or oral forward-looking statements in its reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about Aurora Mobile's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Aurora Mobile's strategies; Aurora Mobile's future business development, financial condition and results of operations; Aurora Mobile's ability to attract and retain customers; its ability to develop and effectively market data solutions, and penetrate the existing market for developer services; its ability to transition to the new advertising-driven SAAS business model; its ability to maintain or enhance its brand; the competition with current or future competitors; its ability to continue to gain access to mobile data in the future; the laws and regulations relating to data privacy and protection; general economic and business conditions globally and in China and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in the Company's filings with the Securities and Exchange Commission. All information provided in this press release and in the attachments is as of the date of the press release, and Aurora Mobile undertakes no duty to update such information, except as required under applicable law.
For more information, please contact:
Aurora Mobile Limited
E-mail: ir@jiguang.cn
Christensen
In China
Ms. Xiaoyan Su
Phone: +86-10-5900-1548
E-mail: Xiaoyan.Su@christensencomms.com
In US
Ms. Linda Bergkamp
Phone: +1-480-614-3004
Email: linda.bergkamp@christensencomms.com
FAQ
What improvements did EngageLab bring to the tea brand's notification system?
How many countries does the Chinese tea brand operate in with EngageLab's support?
What are the locations of EngageLab's global data centers?
How does Aurora Mobile's EngageLab handle data compliance across different regions?
What is the purpose of EngageLab's dynamic AppKey switching function?
