James Hardie Introduces a Revitalized Business Support Resource for Residential Contractors: the James Hardie™ ALLIANCE

Rhea-AI Summary

James Hardie Building Products (NYSE: JHX) has launched the James Hardie™ ALLIANCE, a revamped program designed to support residential contractors. The program offers members exclusive access to business-building resources, including training, homeowner referrals, and marketing support through a redesigned digital portal.

Members can access personalized accounts, training courses, marketing resources, and exclusive discounts on tools and services. Top-tier contractors receive additional benefits including tier logos, direct homeowner referrals, advanced marketing support, and listings in the contractor locator. The program aims to connect homeowners with trusted contractors while supporting contractors' business growth.

James Hardie maintains its position as the #1 producer of fiber cement building solutions in the United States, with over 3,700 employees in North America.

Positive

• Market leadership position as #1 siding brand in North America
• Launch of new contractor support program potentially strengthening market position
• Large workforce of 3,700+ employees indicating strong operational capacity

Negative

• None.

The James Hardie™ ALLIANCE offers eligible members exclusive access to valuable
business-building resources including training, homeowner referrals, marketing support and
much more

CHICAGO, Feb. 5, 2025 /PRNewswire/ -- James Hardie Building Products Inc. (James Hardie), a subsidiary of James Hardie Industries plc (ASX: JHX; NYSE: JHX) and the North American leader in fiber cement home siding and exterior design solutions, is thrilled to introduce the James Hardie™ ALLIANCE. This revitalized program is designed to help residential contractors succeed by providing business support, fostering a network of trusted contractors and connecting them to homeowners.

"The James Hardie™ ALLIANCE is far more than a mere network – it's our collaboration with contractors whereby we help them achieve their unique business goals, connect them to homeowners interested in their services and deliver a superior experience to homeowners who entrust their home's exterior to Hardie® products," said Chad Fredericksen, Vice President of North American Professional & Retail Channels at James Hardie. "Whether a contractor is interested in profitably expanding their business, making business operations run more smoothly, or simply wishes to take advantage of the growing homeowner demand that only the #1 brand of siding in North America* can provide, the James Hardie™ ALLIANCE has the resources to help them succeed."

Members of the James Hardie™ ALLIANCE can access a wide range of benefits through the redesigned digital portal. These benefits include personalized membership accounts, comprehensive training courses, industry-leading marketing resources, exclusive discounts on industry leading tools and services, and the opportunity to earn and redeem Hardie™ Rewards Points for valuable business-building resources.

Contractors who advance to one of the top three tiers gain additional benefits including a tier logo to convey credibility to homeowners, access to direct homeowner referrals provided by James Hardie, advanced marketing support, and a directory listing on the James Hardie™ ALLIANCE contractor locator for increased homeowner exposure.

The James Hardie™ ALLIANCE is designed with the homeowner in mind. Homeowners can conveniently connect with a contractor within the network, making the process of finding a trusted professional significantly easier.

 "James Hardie continues to be dedicated to supporting homeowners with their re-side experience and providing them with the highest quality of products for the re-side of their dreams," Fredericksen added. "Our investment in the James Hardie™ ALLIANCE is a significant step forward to advance this ongoing mission."

For more information on James Hardie, to find a trusted contractor or to sign up for the new James Hardie™ ALLIANCE program, visit JamesHardie.com/Alliance.

*Based on Freedonia 2022 Global Siding (Cladding) demand estimates and James Hardie sales in North America.

James Hardie Building Products Inc.
James Hardie is the North American leader in fiber cement exterior design solutions. Hardie^® products offer long lasting beauty and endless design possibilities with trusted protection and low maintenance. As the #1 producer of high-performance fiber cement building solutions in the United States, James Hardie offers siding and accessories for every style. Hardie^® products are noncombustible and stand up to weather and time while empowering homeowners and building professionals to achieve the home of their dreams. James Hardie operates with an inclusive company culture and an unwavering commitment to Zero Harm. The company proudly employs a diverse workforce of over 3,700 employees in North America.

For more information and media resources, visit JamesHardie.com and JamesHardie.com/all-about-james-hardie/media-resources. For investor information, please visit ir.jameshardie.com.au.

Connect with James Hardie on social media:

• LinkedIn
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• Facebook
• X (formerly Twitter)

Media Contact:
jameshardieuspr@webershandwick.com 

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SOURCE James Hardie Building Products Inc.

FAQ

What benefits does the new James Hardie ALLIANCE program offer to JHX contractors?

The program offers training courses, homeowner referrals, marketing resources, exclusive discounts on tools and services, and the ability to earn Hardie™ Rewards Points. Top-tier members receive additional benefits including tier logos, direct referrals, and listings in the contractor locator.

How does the James Hardie ALLIANCE program impact JHX's market position?

The program strengthens JHX's market position by creating a network of trusted contractors, facilitating connections with homeowners, and supporting contractor business growth, which could lead to increased product sales and market share.

What are the top-tier benefits of the James Hardie ALLIANCE program for JHX contractors?

Top-tier contractors receive tier logos for credibility, direct homeowner referrals, advanced marketing support, and listings in the James Hardie™ ALLIANCE contractor locator for increased visibility.

How does the James Hardie ALLIANCE program benefit homeowners seeking JHX products?

The program provides homeowners with easy access to trusted contractors through a contractor locator, simplifying the process of finding qualified professionals for Hardie product installation.