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Annual Survey of Bank and Credit Union Executives Reveals Top Priorities, Concerns

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Jack Henry's 2025 Strategy Benchmark survey of 149 financial executives reveals key industry priorities and trends. 76% of institutions plan to increase tech investments over the next two years, with 33% projecting 6-10% increases. Banks prioritize deposit growth and operational efficiency, while credit unions focus on efficiency and loan growth. Key concerns include fraud losses, cyber threats, and talent retention. The survey highlights strong focus on small business services, with 80% planning expansion in this sector. In payments, 89% plan to add new services, with FedNow leading priorities. Technology investments are concentrated in digital banking, cybersecurity, and AI, with credit unions maintaining strong AI focus while banks significantly increased their AI investments compared to previous year.
Il sondaggio 2025 Strategy Benchmark di Jack Henry, condotto su 149 dirigenti finanziari, rivela le principali priorità e tendenze del settore. Il 76% delle istituzioni prevede di aumentare gli investimenti tecnologici nei prossimi due anni, con il 33% che stima incrementi tra il 6% e il 10%. Le banche danno priorità alla crescita dei depositi e all'efficienza operativa, mentre le cooperative di credito si concentrano su efficienza e crescita dei prestiti. Le principali preoccupazioni includono perdite da frodi, minacce informatiche e retention dei talenti. Il sondaggio evidenzia un forte focus sui servizi alle piccole imprese, con l'80% che pianifica un'espansione in questo settore. Nei pagamenti, l'89% intende aggiungere nuovi servizi, con FedNow in cima alle priorità. Gli investimenti tecnologici sono concentrati su banca digitale, cybersecurity e intelligenza artificiale, con le cooperative di credito che mantengono un forte interesse per l'IA, mentre le banche hanno aumentato significativamente i loro investimenti in IA rispetto all'anno precedente.
La encuesta Strategy Benchmark 2025 de Jack Henry, realizada a 149 ejecutivos financieros, revela las principales prioridades y tendencias del sector. El 76% de las instituciones planea aumentar las inversiones en tecnología en los próximos dos años, con un 33% proyectando incrementos del 6% al 10%. Los bancos priorizan el crecimiento de depósitos y la eficiencia operativa, mientras que las cooperativas de crédito se enfocan en la eficiencia y el crecimiento de préstamos. Las preocupaciones clave incluyen pérdidas por fraude, amenazas cibernéticas y retención de talento. La encuesta destaca un fuerte enfoque en servicios para pequeñas empresas, con el 80% planeando expandirse en este sector. En pagos, el 89% planea añadir nuevos servicios, siendo FedNow una prioridad principal. Las inversiones tecnológicas se concentran en la banca digital, ciberseguridad e inteligencia artificial, con las cooperativas de crédito manteniendo un fuerte enfoque en IA, mientras que los bancos aumentaron significativamente sus inversiones en IA en comparación con el año anterior.
잭 헨리의 2025 전략 벤치마크 설문조사에서 149명의 금융 임원들이 업계의 주요 우선순위와 트렌드를 밝혔습니다. 76%의 기관이 향후 2년간 기술 투자를 늘릴 계획이며, 33%는 6~10% 증가를 예상합니다. 은행은 예금 성장과 운영 효율성을 우선시하는 반면, 신용조합은 효율성과 대출 성장에 중점을 둡니다. 주요 우려 사항으로는 사기 손실, 사이버 위협, 인재 유지가 포함됩니다. 설문조사는 중소기업 서비스에 강한 집중을 보여주며, 80%가 이 부문 확장을 계획하고 있습니다. 결제 분야에서는 89%가 신규 서비스 추가를 계획하며, FedNow가 우선순위입니다. 기술 투자는 디지털 뱅킹, 사이버 보안, 인공지능에 집중되어 있으며, 신용조합은 인공지능에 강한 관심을 유지하는 반면, 은행은 전년 대비 인공지능 투자를 크게 늘렸습니다.
L'enquête Strategy Benchmark 2025 de Jack Henry, réalisée auprès de 149 cadres financiers, révèle les priorités et tendances clés du secteur. 76 % des institutions prévoient d'augmenter leurs investissements technologiques au cours des deux prochaines années, 33 % anticipant une hausse de 6 à 10 %. Les banques privilégient la croissance des dépôts et l'efficacité opérationnelle, tandis que les coopératives de crédit se concentrent sur l'efficacité et la croissance des prêts. Les principales préoccupations incluent les pertes liées à la fraude, les menaces cybernétiques et la rétention des talents. L'enquête souligne un fort accent sur les services aux petites entreprises, avec 80 % prévoyant une expansion dans ce secteur. Dans les paiements, 89 % comptent ajouter de nouveaux services, FedNow étant une priorité majeure. Les investissements technologiques se concentrent sur la banque digitale, la cybersécurité et l'IA, les coopératives de crédit maintenant un fort intérêt pour l'IA tandis que les banques ont considérablement augmenté leurs investissements en IA par rapport à l'année précédente.
Die Strategy Benchmark Umfrage 2025 von Jack Henry unter 149 Finanzvorständen zeigt wichtige Branchenprioritäten und Trends auf. 76 % der Institute planen, ihre Investitionen in Technologie in den nächsten zwei Jahren zu erhöhen, wobei 33 % mit Steigerungen von 6–10 % rechnen. Banken setzen Prioritäten bei der Einlagensteigerung und operativen Effizienz, während Kreditgenossenschaften sich auf Effizienz und Kreditwachstum konzentrieren. Zentrale Anliegen sind Betrugsverluste, Cyberbedrohungen und Talentbindung. Die Umfrage hebt den starken Fokus auf kleine Unternehmen hervor, mit 80 % der Befragten, die eine Expansion in diesem Bereich planen. Im Zahlungsverkehr planen 89 % die Einführung neuer Dienstleistungen, wobei FedNow an oberster Stelle steht. Technologische Investitionen konzentrieren sich auf digitales Banking, Cybersicherheit und KI, wobei Kreditgenossenschaften weiterhin stark auf KI setzen, während Banken ihre KI-Investitionen im Vergleich zum Vorjahr deutlich erhöht haben.
Positive
  • 76% of institutions planning to increase technology investments shows strong commitment to digital transformation
  • 80% of institutions planning to expand small business services indicates growing market opportunity
  • 89% of institutions planning to add new payment services demonstrates innovation focus
  • Increased AI adoption among banks shows technological advancement
Negative
  • Rising fraud losses and cyber threats pose significant operational risks
  • Net interest margin compression affecting bank profitability
  • Challenges in acquiring and retaining talent could impact growth
  • Growing non-interest expense and loan-loss provisions putting pressure on net income

Operational efficiency, growth, and fraud take center stage amid economic uncertainty

MONETT, Mo., May 1, 2025 /PRNewswire/ -- Banks and credit unions are prioritizing operational efficiency while focusing on growing deposits and loans, according to Jack Henry's seventh annual Strategy Benchmark.

The survey of 149 C-level executives at financial institutions using Jack Henry™ products and services highlights the critical issues and opportunities facing the industry.  

"As growing non-interest expense and loan-loss provisions put downward pressure on net income in 2024, community banks and credit unions entered 2025 with growing urgency around efficiency," said Lee Wetherington, Senior Director of Jack Henry Corporate Strategy. "Given data is key to both efficiency and growth, leading institutions must strategically leverage data they have — and aggressively aggregate data they don't have — to drive more with less and create new value where it matters most."

Most of the banks and credit unions surveyed (76%) plan to increase their investments in technology over the next two years, with a third of respondents projecting a 6% to 10% increase in tech spend.

"Financial institutions are favoring technology solutions that can help them affordably and effectively enhance digital services, combat fraud, and automate their back office," said Jennifer Geis, Senior Analyst of Jack Henry Corporate Strategy.

Key Findings from the 2025 Strategy Benchmark:

  • Top Priorities 
    • Banks: Growing deposits, increasing operational efficiency, and growing loans are top strategic priorities for banks.
    • Credit Unions: Increasing operational efficiency, growing loans, and acquiring accountholders are highest on the list for credit unions.
  • Leading Concerns
    • Banks: Net interest margin compression, fraud losses, and acquiring/retaining talent are the biggest concerns for banks.
    • Credit Unions: Fraud losses, acquiring younger accountholders, and cyberattacks are  most concerning to credit unions.
  • Technology Investments
    • Digital Banking and Cybersecurity: Both banks and credit unions plan to invest in digital banking, fraud prevention, and automation to enhance the user experience and guard against rising cyber threats like phishing attacks, ransomware, and other malware.
    • Artificial Intelligence (AI): Credit unions continue to invest heavily in AI, while banks' investments in AI increased significantly over last year.
  • Small Businesses
    • 80% of banks and credit unions plan to expand services for small businesses over the next two years, up from 78% in 2024 and 65% in 2023.
    • Top planned services: payments, digital service tools, and credit/lending.
  • Payments
    • 89% of financial institutions plan to add new payment services over the next two years, with FedNow® being the top priority for both banks and credit unions.
    • Digital card issuance, same-day ACH, and contactless cards round out the top payment priorities.

The study's results are based on an online survey conducted in January and February 2025 of a diverse sample of Jack Henry clients with assets ranging from less than $500 million to more than $5 billion. Download the eBook to learn more.

About Jack Henry & Associates, Inc.®
Jack Henry™ (Nasdaq: JKHY) is a well-rounded financial technology company that strengthens connections between financial institutions and the people and businesses they serve. We are an S&P 500 company that prioritizes openness, collaboration, and user centricity – offering banks and credit unions a vibrant ecosystem of internally developed modern capabilities as well as the ability to integrate with leading fintechs. For more than 48 years, Jack Henry has provided technology solutions to enable clients to innovate faster, strategically differentiate, and successfully compete while serving the evolving needs of their accountholders. We empower approximately 7,500 clients with people-inspired innovation, personal service, and insight-driven solutions that help reduce the barriers to financial health. Additional information is available at www.jackhenry.com.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/annual-survey-of-bank-and-credit-union-executives-reveals-top-priorities-concerns-302443941.html

SOURCE Jack Henry & Associates, Inc.

FAQ

What are the top priorities for banks according to Jack Henry's 2025 Strategy Benchmark?

According to the survey, banks' top strategic priorities are growing deposits, increasing operational efficiency, and growing loans.

How many financial institutions plan to increase their technology investments by 2027?

76% of surveyed banks and credit unions plan to increase their technology investments over the next two years, with one-third projecting a 6-10% increase.

What are the main concerns for credit unions in 2025 according to JKHY's survey?

Credit unions' biggest concerns are fraud losses, acquiring younger accountholders, and cyberattacks.

What percentage of financial institutions plan to expand small business services by 2027?

80% of banks and credit unions plan to expand services for small businesses over the next two years, up from 78% in 2024 and 65% in 2023.

What are the top payment priorities for banks and credit unions in 2025?

FedNow is the top payment priority, followed by digital card issuance, same-day ACH, and contactless cards.
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