Real estate's AI reality check: 90% of companies piloting, only 5% achieved all AI goals
Rhea-AI Summary
JLL (JLL) released its 2025 Global Real Estate Technology Survey of 1,500+ CRE decision‑makers across 16 markets, finding rapid AI uptake but low program maturity.
Key findings: 88% of investors/owners are piloting AI, 92% of occupiers run pilots, only 5% achieved all AI goals, and 47% met two‑to‑three goals. 87% say real estate tech budgets rose because of AI and most firms pursue an average of five AI use cases. JLL warns organizational readiness—data, infrastructure and change management—remains the main barrier to scaling AI, and that inaction risks competitive loss over the next three to five years.
Positive
- 88% of investors, owners and landlords piloting AI
- 92% of occupiers running AI pilots
- 87% report real estate tech budgets increased because of AI
- Average of five AI use cases pursued per organization
- 47% achieved two–three program goals
Negative
- Only 5% of companies achieved all AI program goals
- Majority of initiatives remain experimental with limited scaling
- Over 60% of investors unprepared strategically or technically
- Organizational readiness gaps in data, infrastructure and change management
News Market Reaction – JLL
In the Oct 28 session, JLL declined 1.18%, reflecting a mild negative market reaction.
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JLL's research reveals despite near-universal AI adoption, significant gaps remain in driving business impact
Despite economic headwinds, more than half of investors have achieved considerable technology budget growth over the past two years. Strategic advisory on technology or AI is investors' number one commercial real estate (CRE) tech budget priority for the next two years and
"We're seeing a definite shift as our clients are reimagining the possibilities of AI and focusing more on generating long-term value over quick, operational wins," said Yao Morin, Chief Technology Officer, JLL. "A strong data platform is critical for growth and the companies that prioritized building out their data platforms to gear up for more sophisticated AI applications will continue to pick up steam and lead the competition."
Rapid adoption but varied success rates
Over the last two years, the speed of AI adoption in real estate has been unprecedented. In July 2023, fewer than
While some companies have proactively embraced the technology, a considerable portion of CRE occupier teams have ended up implementing AI not by choice, but by C-suite mandate as they view AI adoption as a competitive necessity. Despite the significant percentage of CRE occupiers piloting AI, only
Why some companies are winning with AI
While adoption is widespread, maturity remains low. Between occupiers and investors, JLL Research identified 56 AI use cases across every aspect of the CRE value chain, from which both groups are pursuing an average of five pilot projects simultaneously. Historically, it was suggested that organizations should start with simple, low-risk applications; however, the survey data reveals a different approach emerging in CRE. Despite facing limited resources and uncertain outcomes, teams are prioritizing high-impact areas and rebalancing their AI priorities to directly address their most pressing business challenges.
The real challenge, and the reason why maturity remains low, lies in the readiness of an organization including whether they have quality data, infrastructure and the change‑management processes needed to integrate AI into core workflows. The most successful investors take a systematic approach to AI by developing tailored technology roadmaps, investing in quality data and infrastructure and embedding AI into core workflow, all widening the gap between leaders and laggards.
The window to act is closing
The opportunity to secure competitive advantage through AI is not indefinite. The CRE landscape will look different within the next three years and certainly by 2030.
The cost of inaction isn't just slower growth; it's potential loss of market relevance as the industry rewards tech-forward leaders. Yet more than
"Successful AI implementation begins with a clear, strategic vision that aligns technological capabilities to business objectives," said Sharad Rastogi, CEO, Work Dynamics Technology Group, JLL. "Execution of AI demands the right blend of internal expertise and external partnerships to upskill talent, embed governance structures and build ongoing capabilities."
The message is clear: act smart and act now. Companies that invest in foundational capabilities today will lead as AI reshapes the industry.
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About JLL
For over 200 years, JLL (NYSE: JLL), a leading global commercial real estate and investment management company, has helped clients buy, build, occupy, manage and invest in a variety of commercial, industrial, hotel, residential and retail properties. A Fortune 500® company with annual revenue of
Contact: Allison Olp
Phone: +1 312 228 3128
Email: allison.olp@jll.com
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SOURCE JLL