BIGO Ads Achieves Five Consecutive Years of IAB OM SDK Certification, Advancing Transparency in AI-Powered Advertising
BIGO Ads, a strategic business unit of JOYY Inc. (NASDAQ: JOYY), has achieved its fifth consecutive year of IAB Tech Lab Open Measurement SDK (OM SDK) certification, reinforcing its position in transparent programmatic advertising.
The platform reported impressive growth metrics in Q2 2025, including 29% year-over-year revenue growth and 9% quarter-over-quarter growth. Publisher SDK adoption showed strong momentum with traffic increasing by 80% compared to H2 2024.
The OM SDK certification enables third-party verification providers like IAS and DoubleVerify to collect key metrics including ad viewability, impression measurement, and user interaction, following Media Rating Council (MRC)-approved methodologies. BIGO Ads recently showcased its programmatic advertising expertise at DMEXCO 2025, Europe's largest digital marketing event.
BIGO Ads, una unità di business strategica di JOYY Inc. (NASDAQ: JOYY), ha raggiunto il quinto anno consecutivo di certificazione OM SDK di IAB Tech Lab, rafforzando la sua posizione nella pubblicità programmatica trasparente.
La piattaforma ha riportato metriche di crescita impressionanti nel secondo trimestre del 2025, tra cui un incremento del 29% dei ricavi su base annua e un aumento del 9% su base trimestre. L'adozione del Publisher SDK ha mostrato un forte impulso con un traffico in aumento dell'80% rispetto alla H2 2024.
La certificazione OM SDK consente ai fornitori di verifica terzi come IAS e DoubleVerify di raccogliere metriche chiave tra cui la viewability degli annunci, la misurazione delle impression e l'interazione degli utenti, in conformità con le metodologie approvate dal Media Rating Council (MRC). BIGO Ads ha recentemente mostrato la propria competenza nella pubblicità programmatica a DMEXCO 2025, il più grande evento europeo di marketing digitale.
BIGO Ads, una unidad estratégica de negocio de JOYY Inc. (NASDAQ: JOYY), ha logrado su quinta certificación consecutiva de OM SDK de IAB Tech Lab, fortaleciendo su posición en la publicidad programática transparente.
La plataforma reportó métricas de crecimiento impresionantes en el 2T 2025, incluyendo un crecimiento de 29% interanual de los ingresos y un crecimiento del 9% intertrimestral. La adopción del Publisher SDK mostró un impulso sólido con un tráfico que aumentó en un 80% respecto a la H2 de 2024.
La certificación OM SDK permite a proveedores de verificación de terceros como IAS y DoubleVerify recoger métricas clave como la visibilidad de los anuncios, la medición de impresiones y la interacción de los usuarios, siguiendo metodologías aprobadas por el Media Rating Council (MRC). BIGO Ads presentó recientemente su experiencia en publicidad programática durante DMEXCO 2025, el mayor evento de marketing digital de Europa.
BIGO Ads는 JOYY Inc.의 전략적 비즈니스 유닛으로, IAB Tech Lab의 Open Measurement SDK(OM SDK) 인증을 다섯 번째 연속으로 달성하며 투명한 프로그래매틱 광고에서의 입지를 강화했습니다.
플랫폼은 2025년 2분기에 매출이 전년 동기 대비 29%, 분기 대비 9% 성장하는 등 인상적인 성장 지표를 보고했습니다. Publisher SDK 채택은 트래픽이 2024년 하반기 대비 80% 증가하는 등 강력한 모멘텀을 보였습니다.
OM SDK 인증은 IAS, DoubleVerify와 같은 제3자 검증 공급자가 광고 뷰어빌리, 노출 측정, 사용자 상호작용 등의 핵심 지표를 수집하도록 허용하며, Media Rating Council(MRC) 승인 방법론을 따릅니다. BIGO Ads는 최근 유럽 최대 디지털 마케팅 행사인 DMEXCO 2025에서 프로그래매틱 광고 전문성을 선보였습니다.
BIGO Ads, une unité opérationnelle stratégique de JOYY Inc. (NASDAQ: JOYY), a obtenu pour la cinquième année consécutive la certification OM SDK de IAB Tech Lab, renforçant sa position dans la publicité programmatique transparente.
La plateforme a affiché des métriques de croissance impressionnantes au T2 2025, notamment une croissance de 29% des revenus sur un an et une croissance de 9% sur le trimestre. L'adoption du Publisher SDK a montré une forte dynamique avec un trafic en hausse de 80% par rapport au second semestre 2024.
La certification OM SDK permet à des fournisseurs de vérification tiers tels qu'IAS et DoubleVerify de collecter des métriques clés telles que la visibilité des publicités, la mesure des impressions et l'interaction des utilisateurs, conformément aux méthodologies approuvées par le Media Rating Council (MRC). BIGO Ads a récemment démontré son expertise en publicité programmatique lors de DMEXCO 2025, le plus grand événement européen du marketing numérique.
BIGO Ads, eine strategische Geschäftseinheit von JOYY Inc. (NASDAQ: JOYY), hat das fünfte aufeinanderfolgende Jahr der OM SDK-Zertifizierung von IAB Tech Lab erreicht und festigt damit seine Position in transparenter programmatic Advertising.
Die Plattform verzeichnete im Q2 2025 beeindruckende Wachstumskennzahlen, darunter 29% Umsatzwachstum im Jahresvergleich und 9% Wachstum gegenüber dem Vorquartal. Publisher SDK-Basis hat starke Dynamik gezeigt, mit einem Traffic-Anstieg von 80% im Vergleich zu H2 2024.
Die OM SDK-Zertifizierung ermöglicht Drittanbieter-Verifizierungsanbietern wie IAS und DoubleVerify, wichtige Kennzahlen wie Anzeigen-Viewability, Impression-Messung und Benutzerinteraktion zu erfassen, gemäß den vom MRC genehmigten Methoden. BIGO Ads hat seine Expertise in programmatischer Werbung kürzlich auf der DMEXCO 2025, Europas größter Digital-Marketing-Veranstaltung, vorgestellt.
BIGO Ads، وحدة أعمال استراتيجية تابعة لـ JOYY Inc. (NASDAQ: JOYY)، حققت خامس عام على التوالي من شهادة OM SDK من IAB Tech Lab، مما يعزز موقعها في الإعلان البرمجي الشفاف.
أبلغت المنصة عن مقاييس نمو مثيرة للإعجاب في الربع الثاني من 2025، بما في ذلك نمو الإيرادات بنسبة 29% على أساس سنوي ونمو بنسبة 9% على أساس ربع سنوي. أظهر اعتماد Publisher SDK زخماً قوياً مع زيادة الحركة بنسبة 80% مقارنة بالنصف الثاني من 2024.
تتيح شهادة OM SDK لمزودي التحقق من الطرف الثالث مثل IAS و DoubleVerify جمع المقاييس الأساسية مثل مدى وضوح الإعلانات، وقياس الانطباعات، وتفاعل المستخدم، وفق منهجيات معتمدة من مجلس تقييم الإعلام (MRC). قامت BIGO Ads مؤخرًا بعرض خبراتها في الإعلان البرمجي في DMEXCO 2025، الحدث الأكبر في التسويق الرقمي في أوروبا.
BIGO Ads，JOYY Inc.（纳斯达克股票代码：JOYY）的一家战略业务单元，已连续第五年获得 IAB Tech Lab 的 OM SDK（Open Measurement SDK）认证，进一步巩固其在透明程序化广告领域的地位。
该平台在 2025 年第二季度报告了令人印象深刻的增长指标，包括同比收入增长 29%和环比增长 9%。Publisher SDK 的采用展现出强劲势头，流量较 2024 年下半年增长了 80%。
OM SDK 认证使第三方验证提供商如 IAS 和 DoubleVerify 能够收集关键指标，包括广告可见性、曝光衡量和用户互动，遵循由媒体评估理事会（MRC）批准的方法。BIGO Ads 最近在 DMEXCO 2025——欧洲最大的数字营销活动——展示了其在程序化广告方面的专业能力。
- 29% year-over-year and 9% quarter-over-quarter revenue growth in Q2 2025
- 80% increase in publisher SDK traffic compared to H2 2024
- Achieved fifth consecutive year of IAB Tech Lab OM SDK certification
- None.
Insights
BIGO Ads' consistent IAB certification reinforces JOYY's ad technology credibility while delivering strong revenue growth.
BIGO Ads' achievement of maintaining IAB Tech Lab's Open Measurement SDK certification for five consecutive years positions it among an elite group of programmatic advertising platforms globally. This certification isn't merely symbolic—it represents tangible commercial value for JOYY Inc. by enabling advertisers to accurately measure viewability metrics using standardized methodologies approved by the Media Rating Council.
The financial implications are compelling. BIGO Ads reported
This certification addresses a critical industry pain point: measurement fragmentation. By implementing a standardized framework that eliminates the need for multiple SDK integrations, BIGO Ads reduces technical overhead for developers while providing advertisers with consistent, verifiable metrics across platforms. The certification strengthens BIGO Ads' competitive positioning in negotiations with both publishers and advertisers.
As a strategic business unit of JOYY, BIGO Ads' performance suggests it's becoming an increasingly significant revenue driver for the parent company. The participation at DMEXCO 2025, Europe's premier digital marketing event, further signals JOYY's commitment to expanding BIGO Ads' global market presence beyond its traditional strongholds.
Developed by IAB Tech Lab, the OM SDK is the unified standard and consensus for the global programmatic advertising industry. It enables prominent third-party verification providers such as IAS, DoubleVerify and others to collect key metrics—such as ad viewability, impression measurement, exposure duration, and user interaction—via the Open Measurement Interface Definition (OMID). The OM SDK adheres to Media Rating Council (MRC)-approved methodologies, ensuring that metrics such as exposure rates and viewable pixel percentages comply with recognized industry standards for consistency and reliability.
BIGO Ads has long been committed to building a verifiable, measurable and reliable advertising environment. By adopting a unified viewability standard, advertisers can accurately identify traffic genuinely seen by users and achieve consistent cross-platform measurement by resolving discrepancies from disparate third-party SDK metrics. For developers, as an industry-standard framework, the OM SDK enables one-time integration with multi-party verification, eliminating redundant SDK implementations and boosting technical efficiency. At the same time, the OM SDK enables platforms to quantify and verify ad quality, fostering greater trust and enhancing negotiating leverage in commercial collaborations.
As a strategic business of JOYY Inc. (NASDAQ: JOYY), BIGO Ads delivered approximately
As it continues to build a transparent and efficient global advertising ecosystem, BIGO Ads is also expanding its global presence. Recently, BIGO Ads participated in DMEXCO 2025,
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SOURCE JOYY Inc.
FAQ
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