BIGO Ads Achieves Five Consecutive Years of IAB OM SDK Certification, Advancing Transparency in AI-Powered Advertising

Rhea-AI Summary

BIGO Ads, a strategic business unit of JOYY Inc. (NASDAQ: JOYY), has achieved its fifth consecutive year of IAB Tech Lab Open Measurement SDK (OM SDK) certification, reinforcing its position in transparent programmatic advertising.

The platform reported impressive growth metrics in Q2 2025, including 29% year-over-year revenue growth and 9% quarter-over-quarter growth. Publisher SDK adoption showed strong momentum with traffic increasing by 80% compared to H2 2024.

The OM SDK certification enables third-party verification providers like IAS and DoubleVerify to collect key metrics including ad viewability, impression measurement, and user interaction, following Media Rating Council (MRC)-approved methodologies. BIGO Ads recently showcased its programmatic advertising expertise at DMEXCO 2025, Europe's largest digital marketing event.

Positive

• 29% year-over-year and 9% quarter-over-quarter revenue growth in Q2 2025
• 80% increase in publisher SDK traffic compared to H2 2024
• Achieved fifth consecutive year of IAB Tech Lab OM SDK certification

Negative

• None.

News Market Reaction

-0.66%

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-0.66% News Effect

On the day this news was published, JOYY declined 0.66%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

SINGAPORE, Oct. 1, 2025 /PRNewswire/ -- Recently, a deep learning-based intelligent advertising platform BIGO Ads has once again passed the compliance certification of the IAB Tech Lab Open Measurement SDK (OM SDK), becoming one of the few programmatic advertising platforms worldwide to maintain this certification for five consecutive years since 2020. This achievement further highlights BIGO Ads's sustained leadership in driving transparency and standardization across the programmatic advertising industry.

Developed by IAB Tech Lab, the OM SDK is the unified standard and consensus for the global programmatic advertising industry. It enables prominent third-party verification providers such as IAS, DoubleVerify and others to collect key metrics—such as ad viewability, impression measurement, exposure duration, and user interaction—via the Open Measurement Interface Definition (OMID). The OM SDK adheres to Media Rating Council (MRC)-approved methodologies, ensuring that metrics such as exposure rates and viewable pixel percentages comply with recognized industry standards for consistency and reliability.

BIGO Ads has long been committed to building a verifiable, measurable and reliable advertising environment. By adopting a unified viewability standard, advertisers can accurately identify traffic genuinely seen by users and achieve consistent cross-platform measurement by resolving discrepancies from disparate third-party SDK metrics. For developers, as an industry-standard framework, the OM SDK enables one-time integration with multi-party verification, eliminating redundant SDK implementations and boosting technical efficiency. At the same time, the OM SDK enables platforms to quantify and verify ad quality, fostering greater trust and enhancing negotiating leverage in commercial collaborations.

As a strategic business of JOYY Inc. (NASDAQ: JOYY), BIGO Ads delivered approximately 29% year-over-year revenue growth and 9% quarter-over-quarter growth in Q2 2025. Publisher SDK adoption continues to rise, with traffic increasing by nearly 80% compared with the second half of 2024, highlighting strong growth momentum and ecosystem competitiveness.

As it continues to build a transparent and efficient global advertising ecosystem, BIGO Ads is also expanding its global presence. Recently, BIGO Ads participated in DMEXCO 2025, Europe's largest digital marketing and programmatic advertising event, where it shared insights into the growth of programmatic advertising, further strengthening its professional reputation worldwide.

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SOURCE JOYY Inc.

FAQ

What was JOYY's BIGO Ads revenue growth in Q2 2025?

BIGO Ads reported 29% year-over-year revenue growth and 9% quarter-over-quarter growth in Q2 2025.

How has BIGO Ads' publisher SDK traffic performed recently?

BIGO Ads' publisher SDK traffic increased by 80% compared to the second half of 2024, showing strong growth momentum.

What is the significance of BIGO Ads' IAB OM SDK certification?

The certification enables third-party verification of ad metrics like viewability and impressions, following MRC-approved methodologies, making BIGO Ads one of few platforms maintaining this certification for five consecutive years.

How does the OM SDK certification benefit advertisers using BIGO Ads?

Advertisers can accurately identify genuine user traffic and achieve consistent cross-platform measurement by resolving discrepancies from different third-party SDK metrics.

What recent industry event did BIGO Ads participate in?

BIGO Ads recently participated in DMEXCO 2025, Europe's largest digital marketing and programmatic advertising event, where it shared insights on programmatic advertising growth.