BIGO Ads Recognized by Business Intelligence Group with 2026 Sales and Marketing Excellence Award -- The Sammy

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BIGO Ads, an AI-driven advertising platform under JOYY (NASDAQ: JOYY), received a 2026 Sales and Marketing Excellence Award – The Sammy from the Business Intelligence Group.

The platform won in the Growth Catalyst / Advertising Technology category for its full-funnel, ROI-focused, deep learning-based advertising system.

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SINGAPORE, July 1, 2026 /PRNewswire/ -- BIGO Ads, a deep learning-based advertising platform under JOYY Inc. (NASDAQ: JOYY), has been named a winner of the 2026 Sales and Marketing Excellence Award, The Sammy by the Business Intelligence Group (BIG), a global independent awards organization recognizing outstanding achievement across business disciplines. BIGO Ads earned recognition in the Growth Catalyst / Advertising Technology category.

The Sales and Marketing Excellence Awards honor the organizations, campaigns, teams, technologies, and individuals setting the standard for what sales and marketing can accomplish when strategy, execution, and accountability converge. This year's program attracted nominations from organizations across more than 20 industries worldwide and was evaluated by a panel of experienced business executives using objective scoring benchmarks.

"The 2026 Sammy winners are not just great marketers, they are accountable ones. What set this year's honorees apart was their ability to connect strategy to outcomes and show exactly what moved the needle. BIGO Ads is a strong example of that standard in action." said Russ Fordyce, Chief Recognition Officer at the Business Intelligence Group.

BIGO Ads was recognized for its AI-driven full-funnel growth system, which combines deep learning-based user acquisition, real-time in-app bidding, and hands-on optimization to help advertisers and developers pursue profitable growth. The platform stood out for connecting acquisition efficiency and monetization performance into a more accountable, ROI-focused advertising model.

"This recognition is a meaningful validation of BIGO Ads' commitment to building advertising technology that delivers measurable business value. As the industry moves toward more accountable and ROI-driven growth, we will continue to strengthen our AI-powered optimization, monetization intelligence, and platform capabilities to help advertisers and developers grow more efficiently and sustainably," said Eden Liu, Head of Global Business, BIGO Ads.

About BIGO Ads

As a deep learning-based intelligent advertising platform for advertising and monetization under JOYY Inc. (NASDAQ: JOYY), BIGO Ads leverages full-stack AI capabilities, mature oCPC and ROAS bidding models, and cutting-edge in-app bidding technology to empower global clients to achieve efficient user growth and maximize advertising revenue.

View original content:https://www.prnewswire.com/news-releases/bigo-ads-recognized-by-business-intelligence-group-with-2026-sales-and-marketing-excellence-award--the-sammy-302815552.html

SOURCE BIGO Ads

FAQ

What award did BIGO Ads under JOYY (NASDAQ: JOYY) win in July 2026?

BIGO Ads won the 2026 Sales and Marketing Excellence Award, The Sammy, from Business Intelligence Group. According to JOYY, the platform was honored in the Growth Catalyst / Advertising Technology category for its AI-driven, ROI-focused advertising capabilities and measurable business outcomes.

Why was BIGO Ads recognized with The Sammy 2026 Sales and Marketing Excellence Award?

BIGO Ads was recognized for its AI-driven full-funnel growth system that links acquisition and monetization. According to JOYY, its deep learning-based user acquisition, real-time in-app bidding, and hands-on optimization support more accountable, ROI-focused advertising performance for advertisers and developers.

How does BIGO Ads’ AI-powered platform support advertisers and developers, according to JOYY (JOYY)?

BIGO Ads uses AI to combine user acquisition, real-time bidding, and optimization into one full-funnel system. According to JOYY, this approach aims to improve acquisition efficiency, monetization performance, and profitable growth, helping advertisers and developers pursue more efficient and sustainable results.

What does The Sammy 2026 recognition mean for JOYY shareholders and BIGO Ads’ strategy?

The Sammy recognition highlights external acknowledgment of BIGO Ads’ accountable, ROI-focused advertising model. According to JOYY, the team plans to keep strengthening AI-powered optimization, monetization intelligence, and platform capabilities as the industry moves toward more accountable and ROI-driven growth approaches.

Who organizes The Sammy Sales and Marketing Excellence Awards that honored BIGO Ads in 2026?

The Sammy Sales and Marketing Excellence Awards are organized by Business Intelligence Group, an independent awards body. According to JOYY, the program uses executive judges and objective scoring to honor organizations, technologies, campaigns, and teams across more than 20 global industries.