BIGO Ads Joins Google AdMob as a Bidding Partner

JOYY (NASDAQ: JOYY) announced that its BIGO Ads advertising platform has joined Google AdMob as a bidding partner.

Rhea-AI Summary

JOYY (NASDAQ: JOYY) announced that its BIGO Ads advertising platform has joined Google AdMob as a bidding partner.

The BIGO Ads software development kit is now generally available through Google AdMob Mediation, with support for in-app bidding. The integration supports app open, native, rewarded, banner and interstitial ads. Available advertising inventory spans casual and core gaming apps, as well as non-gaming apps. BIGO Ads' software development kit has been integrated into over 55,000 apps to date.

Key Figures

Apps integrated: Over 55,000 apps ARPU increase: 2x

Apps integrated

Over 55,000 apps

BIGO Ads SDK integrations to date

ARPU increase

2x

ARPU generated by BIGO Ads alone during Talkie's testing phase

Historical Context

1 past event · Latest: Aug 25

1 event

1. Aug 25

   Q2 earnings

   24h Move

   -0.2%

   BIGO Ads reported Q2 revenue of US$133.7 million, up 53.1% year over year.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

sdk, in-app bidding, ecpm, arpu

4 terms

sdk technical

"BIGO Ads SDK is now generally available via Google AdMob™ mediation platform."

An SDK (software development kit) is a bundled set of tools, code samples and instructions that lets outside developers build software that works with a company’s platform or product. Think of it as a toolbox and recipe that makes it faster and easier for others to create compatible apps or services. For investors, an SDK matters because widespread developer use can boost product adoption, create new revenue streams and strengthen customer lock‑in, signaling potential future growth.

in-app bidding technical

"With support for in-app bidding, developers can now seamlessly access BIGO Ads SDK"

A programmatic method for selling individual ad impressions inside a mobile app (or other native app environments) in which multiple advertisers or demand partners submit bids in real time for the same impression before the ad is served. Implemented through the app’s advertising SDK or a supply-side platform, in-app bidding runs a live auction that lets all eligible buyers compete simultaneously (replacing sequential “waterfall” calls) so the highest bid wins and the ad is delivered immediately. It differs from web header bidding in that it is built into app SDKs and must account for mobile-specific constraints like SDK integration, device latency and operating-system privacy controls.

ecpm financial

"increasing bidding competition and eCPM, all without compromising the user experience."

eCPM (effective cost per mille) is a metric that shows how much revenue a publisher or platform earns, on average, for every 1,000 ad impressions or how much an advertiser effectively pays per 1,000 impressions after accounting for different pricing models. It matters to investors because it summarizes advertising efficiency and pricing power—like a store’s average sale per 100 customers—helping compare monetization performance across periods, products, or companies.

arpu financial

"and the ARPU generated from BIGO Ads alone increased by 2x."

ARPU, or Average Revenue Per User, measures how much money a company earns, on average, from each of its customers over a set period. It helps investors understand how effectively a business is generating income from its customer base, similar to calculating how much each customer spends at a store. Higher ARPU often indicates stronger sales per customer and better revenue performance.

AI-generated analysis. How Rhea-AI works. Not financial advice.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

SINGAPORE, Oct. 13, 2026 /PRNewswire/ -- BIGO Ads, the deep learning-based advertising platform under JOYY Inc. (NASDAQ: JOYY), announced today that BIGO Ads SDK is now generally available via Google AdMob™ mediation platform. 

This partnership currently supports a diverse range of ad formats, including app open ads, native ads, rewarded ads, banner ads, and interstitial ads, with more to come.

With support for in-app bidding, developers can now seamlessly access BIGO Ads SDK by using Google AdMob Mediation to maximize their ad revenue. The integration allows publishers to tap into massive demand from global premium advertisers, increasing bidding competition and eCPM, all without compromising the user experience.

The integration enables advertisers to efficiently scale user growth by tapping into a wider pool of premium traffic. This expanded inventory includes diverse traffic spanning casual and core gaming, as well as non-gaming apps, which integrated with the BIGO Ads SDK via Google AdMob Mediation.

"This cooperation indicates BIGO Ads has met Google's strict standards for security, performance and product capability," said Eden Liu, Head of Global Business at BIGO Ads. "We are pleased to team up with Google to bring a new growth engine to the industry and look forward to exploring further collaborations."

Talkie, a leading AI-powered app, was invited to test the integration. "We've experienced great performance results from integrating BIGO Ads through Google AdMob Mediation," said Ace, Head of Monetization & Product at Talkie, "The eCPMs and fill rates exceeded our expectations during the testing phase, and the ARPU generated from BIGO Ads alone increased by 2x. Integrating the SDK was a seamless process, and we are pleased to have BIGO Ads and Google AdMob as our trusted monetization partners." 

To date, BIGO Ads SDK has been integrated in over 55,000 apps, working closely with top global developers, including Minimax, Hungry Studio, Fugo Games, FreePlay, Voodoo, TapNation, among others. 

Scale your growth today—contact BIGO Ads.

*Google AdMob is a trademark or registered trademark of Google LLC.

View original content to download multimedia:https://www.prnewswire.com/news-releases/bigo-ads-joins-google-admob-as-a-bidding-partner-302906734.html

SOURCE BIGO Ads