BIGO Ads Ranks No. 7 Globally in Android Gaming in AppsFlyer's 2026 Performance Index

JOYY (JOYY) advertising platform BIGO Ads ranked No. 7 globally in Android Gaming Overall in the AppsFlyer Performance Index 2026.

Rhea-AI Summary

JOYY (JOYY) advertising platform BIGO Ads ranked No. 7 globally in Android Gaming Overall in the AppsFlyer Performance Index 2026. The platform earned 11 placements across gaming and non-gaming Power Rankings. In Android Gaming Overall, it ranked No. 5 in Eastern Europe and Latin America, No. 8 in North America, and No. 21 in Western Europe.

BIGO Ads also ranked No. 8 globally in Android Puzzle & Lifestyle and No. 7 in Eastern Europe's Android Non-Gaming Overall category. AppsFlyer publishes the index annually to evaluate mobile media platforms across devices, regions, and app categories.

Key Figures

Global Android Gaming Overall rank: No. 7 Power Ranking placements: 11 placements Android Gaming Overall regional rank: No. 5 +3 more

Global Android Gaming Overall rank

No. 7

AppsFlyer's 2026 Performance Index

Power Ranking placements

11 placements

Across gaming and non-gaming rankings in global and regional markets

Android Gaming Overall regional rank

No. 5

Eastern Europe and Latin America

Android Puzzle & Lifestyle global rank

No. 8

AppsFlyer's 2026 Performance Index

Android Action & Strategy regional rank

No. 5

Eastern Europe

Android Non-Gaming Overall regional rank

No. 7

Eastern Europe

Key Terms

deep learning, roas

2 terms

deep learning technical

"the deep learning-based advertising platform under JOYY Inc."

Deep learning is a type of artificial intelligence that uses multiple layers of computer models to recognize patterns and make decisions from large amounts of data, similar to how someone improves at a task by practicing many examples. Investors care because companies that harness deep learning can automate work, improve products, cut costs or create new revenue streams — but adoption also involves investment, data and regulatory risks that can influence profits and valuation.

roas technical

"event-based and ROAS optimization capabilities help advertisers"

Return on Ad Spend (ROAS) measures how much revenue a company earns for each dollar spent on advertising — for example, a ROAS of 4 means $4 of sales for every $1 spent. Investors use it like a fuel-efficiency gauge for marketing: higher ROAS means advertising is generating sales more efficiently, which can boost profitability and help assess whether ad spending is likely to drive sustainable growth.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SINGAPORE, Nov. 2, 2026 /PRNewswire/ -- BIGO Ads, the deep learning-based advertising platform under JOYY Inc. (NASDAQ: JOYY), ranked No. 7 globally in the Android Gaming Overall Power Ranking in the AppsFlyer Performance Index 2026. The platform earned 11 placements across gaming and non-gaming Power Rankings, spanning global and regional markets in Europe, North America, and Latin America.

Published annually by AppsFlyer, the Performance Index evaluates mobile media platforms across devices, regions, and app categories, providing advertisers with an independent benchmark for assessing user acquisition partners.

Performance Across Markets and Gaming Categories

In Android Gaming Overall, BIGO Ads ranked No. 5 in both Eastern Europe and Latin America, No. 8 in North America, and No. 21 in Western Europe. The rankings reflect its presence across geographically diverse gaming markets, supported by a combination of exclusive in-house inventory and a broad network of partner apps that helps advertisers reach audiences across regions.

BIGO Ads also earned multiple placements in gaming categories. In Android Puzzle & Lifestyle, the platform ranked No. 8 globally, No. 6 in Eastern Europe, No. 15 in North America, and No. 19 in Western Europe. It also placed No. 5 in Eastern Europe for Android Action & Strategy. These results highlight BIGO Ads' presence across different gaming categories and markets, while its event-based and ROAS optimization capabilities help advertisers tailor acquisition strategies to different game types and performance goals.

Beyond gaming, BIGO Ads ranked No. 7 in Eastern Europe's Android Non-Gaming Overall category, extending its regional recognition to non-gaming apps.

As advertisers evaluate opportunities across markets and app categories, BIGO Ads remains focused on making user acquisition more effective through broader inventory access, deep learning-based optimization, and strategies tailored to different campaign goals. Building on its presence in global and regional markets, the platform continues to support app marketers in reaching relevant audiences and driving meaningful growth.

For more information about BIGO Ads and its user acquisition solutions, visit www.bigoads.com or contact the BIGO Ads team.

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SOURCE BIGO Ads