JONES SODA CO. EXPANDS CLUB CHANNEL FOOTPRINT WITH SOUTHEAST COSTCO LAUNCH

Rhea-AI Summary

Jones Soda Co. (OTCQB: JSDA) has announced its expansion into select Costco Wholesale locations across the Southeast U.S. and Puerto Rico. The company is launching a limited-time 12-pack variety case featuring four popular flavors: Orange & Cream, Cream Soda, Green Apple, and Berry Lemonade.

The expansion covers eight key markets including Georgia, Florida, North & South Carolina, Tennessee, Alabama, and Puerto Rico. The product features Jones' signature 12 oz glass bottles, emphasizing premium quality with real cane sugar and no high fructose corn syrup. This strategic move aligns with Jones' broader retail growth strategy, which includes expansion across various retail channels and portfolio diversification with products like Pop Jones prebiotic soda and Zero Sugar formats.

Positive

• Expansion into high-visibility Costco locations across 8 Southeast markets
• Strategic entry into club channel with premium multipack format
• Portfolio diversification with new product lines (prebiotic and zero sugar)

Negative

• Limited-time launch nature suggests temporary distribution
• Regional-only expansion rather than nationwide rollout

News Market Reaction

-5.13%

1 alert

-5.13% News Effect

On the day this news was published, JSDA declined 5.13%, reflecting a notable negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

SEATTLE, Aug. 26, 2025 /PRNewswire/ - Jones Soda Co.® (CSE: JSDA) (OTCQB: JSDA) ("Jones" or the "Company"), the original craft soda brand known for its real cane sugar, vibrant flavors, and fan-submitted photo labels, has expanded its club channel presence with a limited-time launch into select Costco Wholesale warehouses across the Southeast U.S. and Puerto Rico.

The new 12-pack variety case includes four of Jones' most popular flavors—Orange & Cream, Cream Soda, Green Apple, and Berry Lemonade—in its signature 12 oz glass bottles, delivering bold taste and nostalgic appeal with high shelf impact. This expansion into Costco reinforces the brand's broader strategy to grow its footprint in high-velocity, high-visibility retail environments.

Strategic Regional Entry Across 8 Markets:
The Southeast launch covers key Costco locations across:

• Georgia
  
• Florida
  
• North & South Carolina
  
• Tennessee
  
• Alabama
  
• Puerto Rico

"We're seeing strong consumer thirst for differentiated beverage offerings in the club channel," said Scott Harvey, CEO of Jones Soda Co. "Our Southeast launch with Costco not only brings Jones to new markets—it demonstrates the scalability of our brand in a premium, family-friendly multipack format that delivers both excitement and value."

Club-Ready Format with Proven Appeal
The 12-pack glass bottle format is designed to appeal to both loyalists and new shoppers seeking premium soda experiences with nostalgic roots. As club buyers prioritize innovation and shelf disruption, Jones brings a unique point of difference:

• Fan-fueled brand with authentic community engagement
• Clean label credentials with real cane sugar and no high fructose corn syrup
• Shelf standout via colorful packaging and rotating photo labels

A Platform for Growth
This launch reflects Jones Soda Co.'s broader retail growth strategy, which includes expansion across grocery, specialty, convenience, and direct-to-consumer channels. The company is also diversifying its portfolio with emerging offerings like Pop Jones, a prebiotic soda line, and Zero Sugar formats to attract new households and meet evolving consumer needs.

About Jones Soda Co.
Headquartered in Seattle, Jones Soda Co.® is a premium craft beverage company rooted in creativity and community. Best known for its glass-bottled cane sugar sodas with fan-submitted photo labels, the company continues to expand its portfolio and presence across key retail channels. Its products are distributed across North America in grocery, mass, club, convenience, and e-commerce.

To learn more, visit www.jonessoda.com or follow @jonessodaco on Instagram, TikTok, and Facebook.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 as well as applicable securities legislation in Canada. Forward‐looking statements are typically identified by words such as: "believe", "expect", "anticipate", "intend", "estimate", "postulate" and similar expressions, or are those, which, by their nature, refer to future events. The Company cautions readers that any forward‐looking statements provided by the Company are not a guarantee of future results or performance and that such forward‐looking statements are based upon a number of estimates and assumptions of management in light of management's experience and perception of trends, current conditions and expected developments, as well as other factors that management believes to be relevant and reasonable in the circumstances, as of the date of this news release, including, without limitation, that the Company will realize the expected benefits of the divestiture of its cannabis business, and that the sale of the Company's cannabis business will enable the Company to sharpen its strategic priorities and accelerate investment in its core soda, functional beverage, and adult beverage categories. Forward‐looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to differ materially from any future results, performance or achievements expressed or implied by the forward‐looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements. For a discussion of additional risks and uncertainties, please refer to the Company's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and Quarterly Reports on Form 10-Q. The forward‐looking statements contained in this news release are made as of the date of this news release. The Company disclaims any intention or obligation to update or revise any forward‐ looking statements, whether as a result of new information, future events or otherwise, except as required by law.

View original content:https://www.prnewswire.com/news-releases/jones-soda-co-expands-club-channel-footprint-with-southeast-costco-launch-302538332.html

SOURCE Jones Soda Co.

FAQ

Which Costco regions will carry Jones Soda's new variety pack?

Jones Soda's variety pack will be available in Costco locations across Georgia, Florida, North & South Carolina, Tennessee, Alabama, and Puerto Rico.

What flavors are included in Jones Soda's Costco variety pack?

The 12-pack variety case includes Orange & Cream, Cream Soda, Green Apple, and Berry Lemonade in 12 oz glass bottles.

How is Jones Soda (JSDA) expanding its retail presence?

Jones Soda is expanding across grocery, specialty, convenience, and direct-to-consumer channels, while also launching new product lines like Pop Jones prebiotic soda and Zero Sugar formats.

What differentiates Jones Soda from other sodas at Costco?

Jones Soda differentiates itself through its real cane sugar formula, no high fructose corn syrup, fan-submitted photo labels, and authentic community engagement.