MorningStar Farms® Launches Royal Thai Curry Patty for Away From Home Channels
Rhea-AI Summary
MorningStar Farms (NYSE:K) launched Royal Thai Curry Patties for foodservice and Away From Home channels, available nationwide via major distributors including US Foods, Sysco and Performance Food Service.
The 3.1-ounce vegan patties contain nine vegetables, deliver one-quarter cup of vegetables per serving, are a good source of fiber, and ship in 48-case packs for operators.
Veg-forward patties are outpacing analogue options, and the release notes Mars completed its acquisition of Kellanova on December 11, 2025.
Positive
- Nationwide foodservice distribution via US Foods, Sysco, Performance Food Service
- Product formulation: 9 vegetables and 0.25 cup vegetables per serving; good source of fiber
- Operator-ready packaging: 3.1 oz patties shipped in 48-case packs
Negative
- None.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Dec 08 | Acquisition approval | Positive | +0.4% | EU approval clearing Mars’ acquisition of Kellanova and integration of key brands. |
| Dec 08 | Product launch | Positive | +0.4% | RXBAR introduced Protein Energy Bites expanding beyond traditional bar formats. |
| Dec 02 | Marketing event | Positive | +0.1% | Pop-Tarts Bowl expanded mascot lineup and digital engagement around the 2025 game. |
| Dec 01 | Co-branded launch | Positive | -0.7% | Co-branded Pop-Tarts flavored K-Cup pod tied to Pop-Tarts Bowl promotion. |
| Dec 01 | Strategy/technology | Positive | -0.7% | Kellanova outlined CPG tech trends and cited improved promotion effectiveness. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent branded product and marketing news has typically led to modest single-day moves, with some instances of divergence where positive updates coincided with slight declines.
Over the past six months, Kellanova’s key developments centered on its acquisition by Mars and ongoing brand innovation. On Dec 11, 2025, Mars moved to close the Kellanova deal, creating a snacking business with around $36 billion in revenues and 9 billion‑dollar brands. Other updates highlighted new RXBAR Protein Energy Bites, Pop-Tarts Bowl marketing activations, and technology-driven CPG initiatives, with 2024 net sales around $13 billion. Today’s MorningStar Farms Away From Home launch fits this pattern of product‑focused news under Mars ownership.
AI-generated analysis. How Rhea-AI works. Not financial advice.
The new plant-based protein product is now available via major foodservice distributors
The new patties feature a vibrant, aromatic Thai curry flavor with a balanced blend of warm spices and savory notes. Each bite is as tasty as the last, and has real vegetables you can see, including green peas, green and red bell peppers, kale and broccoli florets. Every vegan patty is made with nine vegetables in total, contains one-quarter cup of vegetables per serving and is a good source of fiber.
Veg-forward offerings are outpacing analogue patty options year-over-year, according to Circana data.¹ In addition, curry ranked among the top cuisines appearing on 2024 menus, underscoring strong consumer interest in unique flavors from around the world.²
"Operators are looking for plant-based solutions that taste outstanding while delivering operational ease," said Eliza Coteng, director of innovation marketing, Mars Snacking Away From Home. "MorningStar Farms Royal Thai Curry Patties bring actual vegetables and vibrant Thai curry flavor together in a format that helps our partners meet guests' cravings and exceed their expectations for how mouthwatering a plant-forward meal can truly be."
Royal Thai Curry Patties offer versatile, plant-based solutions across dayparts. They work well beyond traditional burgers in a wide variety of applications, including wraps, globally inspired bowls, skillets and more.
The patties are 3.1 ounces each and available in 48 cases for foodservice operators across commercial and non-commercial segments. For more information, contact your Kellanova sales representative, order directly from US Foods, Sysco or Performance Food Service, or visit www.kellanovaawayfromhome.com for more information.
New product images can be found here.
On December 11, Mars announced the successful completion of its acquisition of Kellanova, whose portfolio includes Pringles®, Cheez-It®, Pop-Tarts®, Rice Krispies Treats®, RXBAR® and Kellogg's international cereal brands. The combination brings together two iconic businesses with beloved brands, storied legacies and outstanding capabilities – now united to shape the future of snacking.
Sources:
- Circana, 12 months ending January 2025, Foodservice excluding Foodstores and K-12.
- Technomic Health Claims Menu Trends 2024 ©2025 Kellanova.
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SOURCE Mars, Incorporated