POP-TARTS® TEAMS UP WITH MARVEL STUDIOS' "THE FANTASTIC FOUR: FIRST STEPS" TO BRING BACK FAN-FAVORITE FROSTED BLUE RASPBERRY FLAVOR AFTER SIX-YEAR HIATUS

Rhea-AI Summary

Kellanova (NYSE: K) has announced a collaboration between Pop-Tarts and Marvel Studios' upcoming film 'The Fantastic Four: First Steps'. The partnership brings back the fan-favorite Pop-Tarts Frosted Blue Raspberry flavor exclusively at Walmart after a six-year hiatus, alongside specially marked boxes of other flavors featuring movie-inspired designs. Available for $3.89 per 8-count box, the limited-edition pastries feature eight unique frosting designs inspired by the Super Hero team. Customers who purchase $10 worth of participating Pop-Tarts products can receive a $5 Fandango Movie Reward to see the film, which premieres July 25, 2025. The collaboration celebrates both brands' 1960s origins, with Pop-Tarts leveraging the movie tie-in to enhance their product lineup and drive sales through promotional offerings.

Positive

• Strategic partnership with Marvel Studios' highly anticipated Fantastic Four movie could drive increased sales and brand visibility
• Return of popular Blue Raspberry flavor creates nostalgia-driven demand
• Movie ticket reward promotion ($5 Fandango reward with $10 purchase) incentivizes bulk buying
• Exclusive Walmart distribution for Blue Raspberry flavor could drive foot traffic to stores

Negative

• Limited-time availability may restrict long-term sales potential
• Exclusive distribution through Walmart limits broader market reach for the Blue Raspberry flavor

The Crazy Good collaboration unleashes a FanTASTEic snacking experience with four total movie-inspired toaster pastry flavors

CHICAGO, June 2, 2025 /PRNewswire/ -- In 1963, Pop-Tarts^® changed the world forever with its groundbreaking take on the classic toast and jam. Now, Pop-Tarts is earning its place as a snack superhero! The toaster pastry lineup inspired by Marvel Studios' "The Fantastic Four: First Steps," in theaters July 25, gives fans a fanTASTEic snacking experience that will take taste buds on a nostalgic journey.

Fan-favorite Pop-Tarts^® Frosted Blue Raspberry is returning to the pastry universe – exclusively at Walmart – after a six-year hiatus. Filled with a deliciously gooey blue raspberry-flavored center, these cosmic power-inspired pastries strike the perfect balance of tangy, fruity and sweet. Each pastry features one of eight unique frosting designs inspired by the iconic Super Hero team, their powers, and more. The printed pastries will also be available in specially marked boxes of Pop-Tarts^® Frosted Strawberry at grocery retailers nationwide.

"The Pop-Tarts and Marvel Studios' 'The Fantastic Four: First Steps' collaboration is a celebration of our shared 1960s origins," said Leslie Serro, vice president of marketing for Pop-Tarts. "There's no better way to welcome everyone's favorite, blue-suited Super Hero family to the MCU than with the triumphant return of our own fantastically blue toaster pastry – Pop-Tarts Frosted Blue Raspberry – back on shelves for the first time since 2019, and just in time for this summer's must-see movie."

Beginning this month while supplies last, grab limited-edition Pop-Tarts Frosted Blue Raspberry at Walmart and specially marked boxes of Pop-Tarts Frosted Strawberry, Frosted Brown Sugar Cinnamon and Frosted S'mores at grocery retailers nationwide for $3.89 per 8-count box.

For even more movie and pastry fun, fans who purchase $10 worth of any participating boxes of Pop-Tarts Frosted Blue Raspberry, Frosted Strawberry, Frosted Brown Sugar Cinnamon and/or Frosted S'mores starting this June have the opportunity to get a $5 Fandango Movie Reward* to see Marvel Studios' "The Fantastic Four: First Steps" in theaters.

Follow @PopTartsUS on your favorite social media platforms to keep up with the latest news.

*Buy $10 or more of participating Pop-Tarts^® toaster pastries in one transaction between 6/1/25-8/31/25 and get a $5 Fandango Movie Reward to see Marvel Studios' "The Fantastic Four: First Steps" in theaters. Limited time offer. Must be a resident of the U.S. Fandango Movie Reward will be delivered as a Fandango Promotional Code ("Code"). Code is good towards the purchase of one movie ticket (up to $5 total ticket price and associated fees and charges) to see Marvel Studios' The Fantastic Four: First Steps at Fandango partner theaters in the US. Valid only for purchases at Fandango.com or via the Fandango app. Code is void if not redeemed by 9/30/25 or when Marvel Studios' The Fantastic Four: First Steps is no longer in theaters, whichever comes first. Not for resale; void if sold or exchanged. Offer valid for one-time use only. Non-transferable. Limit 2 Codes per household. The redemption of the Code is subject to Fandango's Terms and Policies at www.fandango.com/terms-and-policies. See www.activaterewards.com/PopTarts/details for full details. FANDANGO and the Fandango Logo are registered trademarks of Fandango Media, LLC.

About Kellanova
Kellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and North America frozen foods with a legacy stretching back more than 100 years. Powered by differentiated brands including Pringles^®, Cheez-It^®, Pop-Tarts^®, Kellogg's Rice Krispies Treats^®, RXBAR^®, Eggo^®, MorningStar Farms^®, Special K^®, Coco Pops^®, and more, Kellanova's vision is to become the world's best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our net sales for 2024 were $13 billion. 

At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at https://www.kellanova.com.

About Marvel Studios' "The Fantastic Four: First Steps"
Set against the vibrant backdrop of a 1960s-inspired, retro-futuristic world, Marvel Studios' "The Fantastic Four: First Steps" introduces Marvel's First Family—Reed Richards/Mister Fantastic (Pedro Pascal), Sue Storm/Invisible Woman (Vanessa Kirby), Johnny Storm/Human Torch (Joseph Quinn) and Ben Grimm/The Thing (Ebon Moss-Bachrach) as they face their most daunting challenge yet. Forced to balance their roles as heroes with the strength of their family bond, they must defend Earth from a ravenous space god called Galactus (Ralph Ineson) and his enigmatic Herald, Silver Surfer (Julia Garner). And if Galactus' plan to devour the entire planet and everyone on it weren't bad enough, it suddenly gets very personal. The action adventure also stars John Malkovich, Sarah Niles, Mark Gatiss, with Paul Walter Hauser. Directed by Matt Shakman, produced by Kevin Feige and executive produced by Louis D'Esposito, Grant Curtis and Tim Lewis, Marvel Studios' "The Fantastic Four: First Steps" opens in theaters July 25, 2025.

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SOURCE Kellanova

FAQ

When will Pop-Tarts Frosted Blue Raspberry be available at Walmart?

The limited-edition Pop-Tarts Frosted Blue Raspberry will be available at Walmart beginning June 2025 while supplies last.

How much do the Marvel-themed Pop-Tarts cost?

The Marvel-themed Pop-Tarts cost $3.89 per 8-count box.

What is the Fandango Movie Reward offer for Pop-Tarts buyers?

Customers who purchase $10 worth of participating Pop-Tarts products can receive a $5 Fandango Movie Reward to see 'The Fantastic Four: First Steps' in theaters.

Which Pop-Tarts flavors are included in the Marvel Studios collaboration?

The collaboration includes Frosted Blue Raspberry (Walmart exclusive), Frosted Strawberry, Frosted Brown Sugar Cinnamon, and Frosted S'mores.

How long is the Fandango Movie Reward promotion valid?

The promotion runs from June 1, 2025, to August 31, 2025, and the reward must be redeemed by September 30, 2025, or while the movie is in theaters, whichever comes first.