Kyndryl and VML Form Global Partnership to Unlock the Future of Customer Experience
Kyndryl (NYSE: KD) and VML, a WPP company, announced a strategic partnership to transform customer experience through AI and technology integration. The collaboration combines Kyndryl's enterprise technology services and VML's digital transformation expertise to deliver personalized customer interactions.
The partnership leverages Kyndryl Bridge, an AI-powered digital business platform, alongside WPP Open, VML's AI operating system. The alliance will focus on deploying expert teams across experience design, AI, development, and infrastructure engineering to help businesses scale their AI implementations while addressing challenges in data access, security, and infrastructure costs.
Key applications include AI-powered personalized banking solutions for financial services and enhanced omnichannel retail experiences using customer data analytics.
Kyndryl (NYSE: KD) e VML, una società di WPP, hanno annunciato una partnership strategica per trasformare l'esperienza del cliente mediante l'integrazione di IA e tecnologia. La collaborazione combina i servizi tecnologici aziendali di Kyndryl e l'expertise di VML nella trasformazione digitale per offrire interazioni con i clienti personalizzate.
La partnership sfrutta Kyndryl Bridge, una piattaforma digitale di business alimentata dall'IA, insieme a WPP Open, l'OS operativo di IA di VML. L'accordo si concentrerà sul dispiegare team di esperti in design dell'esperienza, IA, sviluppo e ingegneria infrastrutturale per aiutare le aziende a far evolvere le proprie implementazioni di IA, affrontando al contempo sfide quali accesso ai dati, sicurezza e costi infrastrutturali.
Le applicazioni chiave includono soluzioni bancarie personalizzate basate sull'IA per i servizi finanziari e un'esperienza di vendita al dettaglio omnicanale migliorata grazie all'analisi dei dati dei clienti.
Kyndryl (NYSE: KD) y VML, una empresa de WPP, anunciaron una asociación estratégica para transformar la experiencia del cliente mediante la integración de IA y tecnología. La colaboración combina los servicios de tecnología empresarial de Kyndryl y la experiencia de VML en transformación digital para ofrecer interacciones con los clientes personalizadas.
La alianza aprovecha Kyndryl Bridge, una plataforma digital de negocio impulsada por IA, junto con WPP Open, el sistema operativo de IA de VML. La colaboración se centrará en desplegar equipos de expertos en diseño de experiencia, IA, desarrollo e ingeniería de infraestructura para ayudar a las empresas a escalar sus implementaciones de IA, al tiempo que aborda desafíos como el acceso a datos, la seguridad y los costos de infraestructura.
Las aplicaciones clave incluyen soluciones bancarias personalizadas impulsadas por IA para servicios financieros y una experiencia minorista omnicanal mejorada mediante análisis de datos de clientes.
Kyndryl(뉴욕증권거래소: KD)와 WPP 산하 VML은 AI와 기술 통합을 통해 고객 경험을 혁신하기 위한 전략적 파트너십을 발표했습니다. 이 협업은 Kyndryl의 엔터프라이즈 기술 서비스와 VML의 디지털 트랜스포메이션 전문성을 결합하여 맞춤형 고객 상호작용을 제공합니다.
파트너십은 AI 기반 디지털 비즈니스 플랫폼인 Kyndryl Bridge와 VML의 AI 운영 시스템인 WPP Open을 활용합니다. 이 동맹은 경험 디자인, AI, 개발, 인프라 엔지니어링 분야의 전문가 팀을 배치하여 기업이 AI 구현을 확장하는 데 도움을 주고, 데이터 접근성, 보안 및 인프라 비용의 과제도 해결할 예정입니다.
주요 적용 분야로는 금융 서비스용 AI 기반 맞춤형 뱅킹 솔루션과 고객 데이터 분석을 활용한 옴니채널 소매 경험의 강화가 포함됩니다.
Kyndryl (NYSE: KD) et VML, une société du groupe WPP, annoncent un partenariat stratégique pour transformer l'expérience client grâce à l'intégration de l'IA et de la technologie. La collaboration réunit les services technologiques d'entreprise de Kyndryl et l'expertise de VML en transformation digitale afin de proposer des interactions clients personnalisées.
Le partenariat s'appuie sur Kyndryl Bridge, une plateforme numérique d'affaires alimentée par l'IA, et sur WPP Open, le système d'exploitation IA de VML. L'alliance se concentrera sur le déploiement d'équipes spécialisées dans le design d'expérience, l'IA, le développement et l'ingénierie infrastructurelle pour aider les entreprises à faire évoluer leurs mises en œuvre de l'IA, tout en répondant aux défis liés à l'accès aux données, à la sécurité et aux coûts d'infrastructure.
Parmi les applications clés figurent des solutions bancaires personnalisées propulsées par l'IA pour les services financiers et des expériences de vente au détail omnicanal améliorées grâce à l'analyse des données clients.
Kyndryl (NYSE: KD) und VML, ein Unternehmen von WPP, haben eine strategische Partnerschaft angekündigt, um die Kundenerfahrung durch KI- und Technologieintegration zu transformieren. Die Zusammenarbeit verbindet Kyndryls Unternehmens-Technologiedienstleistungen und VMLs Expertise in der digitalen Transformation, um personalisierte Kundeninteraktionen zu ermöglichen.
Die Partnerschaft nutzt Kyndryl Bridge, eine KI-gestützte digitale Geschäftsplattform, zusammen mit WPP Open, VMLs KI-Betriebssystem. Die Allianz wird sich darauf konzentrieren, Expertenteams in Experience Design, KI, Entwicklung und Infrastrukturingenie zu einsetzen, um Unternehmen zu befähigen, ihre KI-Implementierungen zu skalieren, während gleichzeitig Herausforderungen bei Datenzugang, Sicherheit und Infrastrukturkosten adressiert werden.
Zu den Kernanwendungen gehören KI-gestützte personalisierte Banklösungen für Finanzdienstleistungen und verbesserte Omnichannel-Einzelhandelserlebnisse durch Analyse von Kundendaten.
كياندريل (بورصة نيويورك: KD) وVML، شركة تابعة لـ WPP، يعلنان عن شراكة استراتيجية لتحويل تجربة العملاء من خلال دمج الذكاء الاصطناعي والتكنولوجيا. تجمع الشراكة بين خدمات تكنولوجيا المؤسسات من كياندريل و خبرة VML في التحول الرقمي لتقديم تفاعلات مخصصة مع العملاء.
تستفيد الشراكة من Kyndryl Bridge، منصة أعمال رقمية مدعومة بالذكاء الاصطناعي، إلى جانب WPP Open، نظام تشغيل الذكاء الاصطناعي الخاص بـ VML. ستركز التحالف على نشر فرق خبراء عبر تصميم التجربة، والذكاء الاصطناعي، والتطوير، وهندسة البنية التحتية لمساعدة الشركات على توسيع تطبيقات الذكاء الاصطناعي مع معالجة التحديات في الوصول إلى البيانات والأمن وتكاليف البنية التحتية.
تشمل التطبيقات الرئيسية حلول بنكية مخصصة مدعومة بالذكاء الاصطناعي للخدمات المالية وتعزيز تجارب البيع بالتجزئة عبر قنوات متعددة باستخدام تحليل بيانات العملاء.
Kyndryl（NYSE: KD） 与 WPP 旗下的 VML 宣布建立战略伙伴关系，通过人工智能与技术整合来改造客户体验。合作将< b>Kyndryl 的企业技术服务与< b>VML 的数字化转型专长结合起来，提供个性化的客户互动。
该伙伴关系将利用 Kyndryl Bridge 这一由 AI 驱动的数字业务平台，以及 VML 的 AI 操作系统 WPP Open。联盟将专注于在体验设计、AI、开发与基础设施工程等领域部署专家团队，帮助企业扩展 AI 实施规模，同时解决数据获取、安全性和基础设施成本等挑战。
关键应用包括面向金融服务的 AI 驱动的个性化银行解决方案，以及利用客户数据分析提升的全渠道零售体验。
- Strategic partnership combines Kyndryl's infrastructure expertise with VML's customer experience capabilities
- Integration of AI platforms (Kyndryl Bridge and WPP Open) to enhance service delivery
- Potential to unlock new revenue streams through personalized customer experiences
- Comprehensive solution addressing both front-end and back-end transformation needs
- None.
Insights
Kyndryl-VML partnership creates a powerful integrated service offering combining infrastructure expertise with customer experience design capabilities.
This strategic partnership between Kyndryl and VML represents a significant move to address a critical market gap where technology infrastructure and customer experience design typically operate in isolation. By combining Kyndryl's deep engineering and infrastructure management capabilities with VML's customer experience expertise, they're positioning themselves to offer end-to-end transformative solutions that few competitors can match.
The partnership strategically leverages complementary strengths: Kyndryl contributes its Bridge AI platform, infrastructure expertise, and Vital co-creation services, while VML brings its Enterprise Solutions, AI-powered data analytics, and WPP Open operating system. This creates a compelling joint value proposition for enterprise clients seeking to modernize both their backend systems and customer-facing experiences simultaneously.
What makes this particularly noteworthy is the focus on moving beyond proof-of-concept to scaled implementation - addressing a common pain point where promising AI initiatives often stall. The deployment of expert cross-functional teams creates a compelling differentiation in the market, especially for large enterprises in highly regulated sectors like financial services where data integration challenges often impede customer experience innovation.
For Kyndryl specifically, this partnership expands their addressable market beyond traditional IT infrastructure into the higher-growth customer experience transformation space. It also potentially creates stickier client relationships by embedding their services deeper into clients' business operations rather than just managing their technology systems.
First-of-a-kind collaboration enables brands to design personalized customer experiences informed by data and AI, powered by modern infrastructure
Through this partnership, Kyndryl will pair its Kyndryl Consult advisory services and Kyndryl Vital design and co-creation services for business and infrastructure transformation with VML Enterprise Solutions' experience transformation expertise to enable customers to unlock bold ideas in a single partnership. The collaboration between Kyndryl and VML marks a new era in customer experience where the power of AI, combined with human creativity, will drive opportunities for brands to develop differentiated and deeply personalized interactions with their customers.
"Customer expectations are evolving faster than ever, and to stay competitive, brands must continuously deliver meaningful, personalized experiences while navigating complex technology ecosystems," said Ismail Amla, Senior Vice President, Kyndryl Consult. "Our partnership with VML is about removing the friction that often slows down experience transformation engagement, enabling businesses to orchestrate seamless customer journeys while modernizing the data and technology infrastructure behind them."
Kyndryl brings decades of deep engineering expertise along with Kyndryl Bridge, its unique AI-powered open integration digital business performance platform, Kyndryl Vital co-creation services, and IT infrastructure and data management capabilities. VML Enterprise Solutions will deliver unrivaled customer experience solutions, leveraging AI-powered, real-time data and WPP Open – the company's AI-powered operating system. Coupled with Kyndryl and VML's wider ecosystem of alliance partners and solutions, this partnership will enable end-to-end transformative customer engagements that deliver measurable business value.
"Our vision for the future of experiential brand engagements is clear – building memorable customer experiences that are informed by data, led by seamlessly connected teams of brilliant people, and full of new opportunities for our clients," said Jeff Geheb, Global CEO of VML Enterprise Solutions. "Together, VML and Kyndryl are breaking down silos, integrating talent and services and ultimately simplifying the path that our customers will take to move from idea to proof of concept and delivery at scale."
Transformative Experiences at Scale
Customers across all industries want to move beyond small proofs of concept and unlock the full potential of AI, but face challenges with data access, security vulnerabilities, organizational alignment and increasing infrastructure costs. Kyndryl Vital and VML Enterprise Solutions will join forces to deploy expert squads – from experience designers to AI experts, developers, and software and infrastructure engineers – to help drive connections to support growth. Potential use cases include:
- In Financial Services: While organizations try to embrace AI, they are challenged to secure and integrate enterprise data and build a roadmap towards infrastructure readiness. With expertise in supporting customers as they navigate an evolving regulatory environment, Kyndryl Vital and VML Enterprise Solutions intend to explore using AI agents across Kyndryl's Agentic AI Framework and WPP Open to manage the orchestration of data for financial firms to create robust customer intelligence for personalized banking.
- In Retail: As brands pursue personalized consumer experiences, retailers are looking to leverage customer data to build tailored engagements that grow share-of-wallet. With this new partnership, Kyndryl and VML can help retailers harness AI's transformative impact on omnichannel commerce, implement enhanced security for personal data and unify their technology foundation across order management, customer relationship management and beyond.
In today's marketplace, the ability to connect back-end enterprise systems with front-end customer experiences makes the difference between market leaders and followers. By fast-tracking the connection between data systems and human experiences, Kyndryl and VML can help brands to be more technically advanced and human – delivering on the companies' core belief that human imagination combined with technology has the greatest power to drive growth.
About Kyndryl
Kyndryl (NYSE: KD) is a leading provider of mission-critical enterprise technology services offering advisory, implementation and managed service capabilities to thousands of customers in more than 60 countries. As the world's largest IT infrastructure services provider, the Company designs, builds, manages and modernizes the complex information systems that the world depends on every day. For more information, visit www.kyndryl.com.
About VML
VML is a leading creative and digital transformation company that combines brand experience, customer experience, and commerce, to create connected brands that drive growth. The agency is celebrated for its innovative and award-winning work with blue chip client partners including AstraZeneca, Colgate-Palmolive, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. VML is recognized as a Leader by Forrester Wave™ reports for Commerce Services, Marketing Creative and Content Services, and is a Strong Performer in the Forrester Wave™: CX Strategy Consulting Services. It was also named a Leader in IDC MarketScape: Adobe Experience Cloud Professional Services and a Visionary in the Gartner Magic Quadrant for Digital Experience Services. VML's specialist health network, VML Health, is also one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55 markets, with principal offices in
VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X #WeAreVML.
Kyndryl Press Contact
press@kyndryl.com
WPP/VML Press Contact
Rebecca Sullivan
rebecca.sullivan@vml.com
Forward-Looking Statements
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