Keurig® Unveils First-of-Its-Kind "Price Lock Event"

Rhea-AI Summary

Keurig (KDP) has launched its first-ever "Price Lock Event," offering new auto-delivery subscribers the opportunity to lock in K-Cup® pod prices through 2025 on Keurig.com. Running from April 23 to May 23, the promotion includes a 25% discount on orders with guaranteed pricing protection. New customers can also access a Starter Kit for $49.99, including premium brewers (K-Cafe SMART, K Supreme Plus SMART, or K Supreme SMART) with the same price-lock benefits, requiring purchase of 32 boxes over 12 months. The initiative comes amid rising coffee bean prices due to macroeconomic conditions. Subscribers can skip, swap, or cancel anytime, and will benefit from any future price decreases while being protected from increases.

Positive

• 25% discount offered on auto-delivery orders through 2025
• Premium brewers available at significant discount ($49.99) through Starter Kit program
• Protection against future price increases while maintaining benefit of potential decreases
• Flexible subscription model allowing customers to skip, swap, or cancel anytime

Negative

• Limited time offer (30-day window)
• Starter Kit requires commitment to purchase 32 boxes over 12 months
• Price lock benefits only available for new subscribers
• Promotion limited to Keurig.com purchases only

News Market Reaction

-0.96%

1 alert

-0.96% News Effect

On the day this news was published, KDP declined 0.96%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

BURLINGTON, Mass., May 6, 2025 /PRNewswire/ -- Prices change, yours won't. This month, Keurig.com is offering something truly extraordinary: the joy of reassurance in every cup. Keurig has launched its first-ever "Price Lock Event," a limited time, 30-day window where new auto-delivery subscribers can lock in their K-Cup® pod prices through the end of 2025 for purchases exclusively on Keurig.com. This means no price hikes, no surprises - just peace-of-mind savings, an unmatched selection of 500+ varieties, unbeatable value and unparalleled convenience you can count on.

Due to macroeconomic conditions, coffee bean prices have surged significantly in recent months - but the Price Lock Event offers auto-delivery subscribers the opportunity to rest easy, knowing that market fluctuations won't impact their wallet.

The Price Lock Event runs from April 23 through May 23. There's no commitment required; consumers can skip, swap, or cancel anytime. Best of all, locked-in pricing means protection from future increases, but if prices drop, subscribers still get the lowest rate.

Details of the Price Lock Event:

• New Subscribers: Shoppers who sign up for auto-delivery today will save 25% and lock in their discounted price through the end of the year. This is a rare opportunity to secure your favorite coffee at a price that won't change, no matter what happens in the market.
• No Brewer? No Problem. Keurig® Starter Kits Have You Covered: For those new to Keurig, the brand is introducing an unbeatable entry purchase commitment. For just $49.99, consumers can get one of Keurig's three most premium brewers (K-Cafe SMART, K Supreme Plus SMART, or K Supreme SMART) with 25% off every order and locked-in beverage pricing. This requires the purchase of 32 boxes of beverages over 12 months, an exceptional value for coffee lovers.
• Flexible, No-Commitment Convenience: Subscribers can skip, swap, or cancel anytime. And with price lock protection, they'll never pay more but will still benefit if prices go down.

"With The Price Lock Event, we're not just offering a promotion—we're offering peace of mind," said Mark Gerner, VP of Keurig.com at Keurig. "We believe everyone deserves coffee they love; at a price they can count on. This is our way of delivering consistency and care in every cup."

About Keurig Dr Pepper 

Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partner brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. With annual revenue of more than $15 billion, we hold leadership positions in beverage categories including carbonated soft drinks, coffee, tea, water, juice and mixers, and have the #1 single serve coffee brewing system in the U.S. and Canada. Our innovative partnership model builds emerging growth platforms in categories such as premium coffee, energy, sports hydration and ready-to-drink coffee. Our brands include Keurig®, Dr Pepper®, Canada Dry®, Mott's®, A&W®, Peñafiel®, Snapple®, 7UP®, Green Mountain Coffee Roasters®, GHOST®, Clamato®, Core Hydration® and The Original Donut Shop®. Driven by a purpose to Drink Well. Do Good., our 29,000 employees aim to enhance the experience of every beverage occasion and to make a positive impact for people, communities and the planet. For more information, visit www.keurigdrpepper.com and follow us @KeurigDrPepper on LinkedIn and Instagram. 

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SOURCE Keurig Dr Pepper

FAQ

What is Keurig's (KDP) Price Lock Event 2025?

Keurig's Price Lock Event is a promotion running April 23-May 23, 2025, where new auto-delivery subscribers can lock in K-Cup pod prices through 2025 with a 25% discount on Keurig.com purchases.

How much can you save with Keurig's 2025 Price Lock Event?

New subscribers receive 25% off auto-delivery orders with guaranteed pricing through 2025, plus new customers can get premium brewers for $49.99 through the Starter Kit program.

What is included in Keurig's $49.99 Starter Kit offer?

The Starter Kit includes choice of premium brewers (K-Cafe SMART, K Supreme Plus SMART, or K Supreme SMART) for $49.99, with 25% off orders and locked pricing, requiring purchase of 32 boxes over 12 months.

Can existing Keurig subscribers participate in the 2025 Price Lock Event?

No, the Price Lock Event is only available for new auto-delivery subscribers on Keurig.com.

How long does Keurig's Price Lock guarantee last?

The price lock guarantee extends through the end of 2025 for purchases made on Keurig.com during the promotion period.