EarnUp Announces Sale of AI Advisor Platform to BECU

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07/10/2025 - 01:05 PM

SAN FRANCISCO--(BUSINESS WIRE)-- EarnUp, a fintech company committed to helping Americans achieve financial wellness through intelligent loan payment automation, today announced the sale of its AI Advisor technology assets to BECU. BECU is a leading depository institution with over $29 billion in assets. EarnUp will use the proceeds of the transaction to accelerate the development of its next-generation debt management platform.

EarnUp provides payment solutions to seven of the 25 largest U.S. banks and has helped 3 million borrowers save on their loans. The company’s investors have included Bain Capital Ventures, KeyBank (NYSE:KEY), and LendingTree (NASDAQ:TREE). EarnUp will continue to operate independently after the sale of its AI Advisor assets.

“Many Americans face incredible financial challenges,” said Matthew Cooper, EarnUp Co-Founder & President. “We’re proud to have pioneered technology that will support BECU’s critical efforts with underserved consumers. EarnUp remains committed to building innovative and inclusive technology that creates a financial system that works for everyone.”

Select EarnUp team members—including Co-Founder Nadim Homsany—have joined BECU as part of this transaction.

“Our newly formed AI Strategy and Innovation team, led by Nadim Homsany, will rapidly accelerate our development of member-facing mobile and digital solutions,” said Beverly Anderson, BECU’s President and Chief Executive Officer. “The team will also lead the thoughtful deployment of AI solutions across BECU.”

Homsany reflected, “I am excited for the future. This transaction creates opportunities for both EarnUp and BECU to transform Americans’ lives at a massive scale.”

About EarnUp

EarnUp is an award-winning, consumer-first financial technology platform that intelligently automates loan payments. EarnUp offers payment solutions to seven of the 25 largest U.S. banks and has helped over 3 million borrowers save more than $20 billion. EarnUp’s deep data insights can help enterprise organizations mitigate risk and reduce costs, while ensuring that consumers have access to the best credit products available. EarnUp has received industry-wide recognition and is named to HousingWire’s Tech 100, PROGRESS in Lending’s Innovations Awards, The Financial Technology Report’s Power 300, Forbes Fintech 50, and Deloitte’s Technology Fast 500. The company’s investors have included Bain Capital Ventures, SignalFire, Blumberg Capital, KeyBank (NYSE:KEY), and LendingTree (NASDAQ:TREE). To learn more about EarnUp, please visit https://earnup.com.