Keysight Accelerates Automotive Innovation from Design to Defense at CES 2026

Key Terms

automotive ethernet technical

A high-speed wiring and communication system that uses the same basic Ethernet technology found in computer networks to connect sensors, cameras, computers and entertainment systems inside vehicles. Think of it as a faster, more flexible data highway for a car’s electronics. Investors care because it enables advanced safety features, over-the-air updates and richer in-car services, affecting vehicle costs, supplier competitiveness, and potential revenue from software-enabled features.

serdes technical

SerDes (short for serializer/deserializer) is an electronic function that converts parallel streams of data into a single fast serial stream and then converts it back, like packing many lanes of traffic into one high-speed highway and unpacking them at the other end. Investors care because SerDes chips and blocks determine how quickly and efficiently devices, data centers and networks can move information; improvements or bottlenecks affect product performance, production costs, and demand across the semiconductor and communications supply chain.

electronic control units technical

Electronic control units (ECUs) are small embedded computers that monitor and manage specific functions in vehicles and other machines, from engine timing and braking to infotainment and climate control. Think of them as the device’s dedicated brain or thermostat that turns sensor inputs into actions. Investors watch ECUs because they influence product performance, safety, software update cycles, component costs and supplier relationships, all of which affect revenue, margins and long‑term competitiveness.

protocol analysis technical

Protocol analysis is the examination of clinical trial results using only the data from participants who followed the study rules exactly, excluding those who missed doses, dropped out, or broke other study requirements. For investors, it shows how well a treatment works under ideal conditions—like grading only students who completed every assignment—so it can highlight potential efficacy but may overstate real-world performance compared with more inclusive analyses.

vehicle-to-everything technical

Vehicle-to-everything (V2X) is technology that lets a car communicate bidirectionally with other vehicles, road infrastructure, mobile devices and the electric grid, turning the vehicle into an active node on a network. For investors it matters because V2X can materially change revenue and cost structures across automakers, suppliers, telecoms, utilities and insurers by enabling new services (safety systems, traffic management, remote updates, or using parked electric vehicles as grid storage) that affect competitiveness and future cash flows.

SANTA ROSA, Calif.--(BUSINESS WIRE)-- Keysight (NYSE: KEYS):

What: At CES 2026 Keysight will showcase a comprehensive ecosystem of automotive design, development, validation, and cybersecurity solutions — demonstrating how automakers and suppliers can accelerate innovation from early design to full-scale deployment. Through high-fidelity simulation, automated compliance testing, and real-world performance insights, Keysight will show how next-generation vehicles can be engineered faster, safer, and more securely.

When: January 6-9, 2026

Where: West Hall, Keysight booth #3660
Las Vegas Convention Center (LVCC), Las Vegas, Nevada

Media: Contact Andrea Mueller to schedule media briefings and solution demonstrations.

Info: Keysight at CES

What You’ll See at the Keysight Booth

Validating Manufacturability in Design

Keysight helps engineers validate their designs early in the production cycle — ensuring feasibility, performance baselines, and interoperability before a single part hits the line. This interactive demo presents dynamic conceptual design and simulations of stamping, casting, composites, and welding. Attendees will see how early-stage prototypes behave, how materials respond, and how “as-built” outcomes can be predicted before physical trials.

Developing Networks Built for Real Demands

Keysight solutions enable smarter integration and test workflows so engineers can optimize throughput, minimize defects, and prepare their technologies for the demands of mass production.​ This demo showcases how solutions cover Layers 1-7 from compliance testing across all standards and speed grades of Automotive Ethernet and SerDes, to network testing for traffic generation and protocol analysis, ensuring end-to-end signal integrity.

Deploying Road-Ready Vehicle-to-Everything Networks Faster

High-fidelity test environments reveal how innovations perform flawlessly under the stress of real-world conditions. This demo shows how Keysight enables engineers to detect issues early across all communication layers, eliminating costly and unpredictable road-testing cycles.

Defending Connected Cars at Every Layer

Keysight empowers engineers to secure every layer of the connected vehicle ecosystem. This demonstration highlights how automotive systems are strengthened from automotive electronic control units to network hardening. It explores real-time threat intelligence, automated compliance testing from hardware to software, and risk mitigation for threats such as cyberattacks and interoperability failures.

In addition, Keysight will introduce a new software solution designed to transform how AI-enabled systems are validated and maintained to ensure trustworthiness.

Keysight will also participate in a panel discussion on the US Cyber Trust Mark:

Panel Discussion: The US Cyber Trust Mark: Getting Your Product Certified

• Scott Register, Vice President, Security Solutions at Keysight, joins an expert panel on the process of qualifying for the Cyber Trust Mark.
• Session Description: The Federal Communications Commission’s new cybersecurity seal is going live. The panel discusses how to qualify for the program, including technical elements, documentation, and the overall process.
• Date and time: Thursday, January 8 – 11:00 to 11:40 a.m.
• Location: LVCC – North Level 2, N261

About Keysight Technologies

At Keysight (NYSE: KEYS), we inspire and empower innovators to bring world-changing technologies to life. As an S&P 500 company, we’re delivering market-leading design, emulation, and test solutions to help engineers develop and deploy faster, with less risk, throughout the entire product life cycle. We’re a global innovation partner enabling customers in communications, industrial automation, aerospace and defense, automotive, semiconductor, and general electronics markets to accelerate innovation to connect and secure the world. Learn more at Keysight Newsroom and www.keysight.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20251215292022/en/

Keysight Media Contacts

Andrea Mueller

Americas / Europe

andrea.mueller@keysight.com

Fusako Dohi

Asia

+81 42 660-2162

fusako_dohi@keysight.com

Source: Keysight Technologies, Inc.