Oscar Mayer Seeks New Class of Hotdoggers to Drive the Beloved Wienermobile into Its 90th Year
Recent college grads are invited to join a lasting legacy of sparking smiles from coast to coast
Now through January 31, Oscar Mayer invites fans to apply for a one-year, full-time, paid gig behind the wheel of the iconic Wienermobile.
The Hotdogger Program, which began in 1988, was designed to develop top talent and inspire future leaders who embody innovation, creativity and community spirit. Since its inception, Hotdoggers have sparked nearly 200 million smiles, making the role a “bunderful” fit for the 90 percent of Gen Z seeking careers that make a positive impact on society.1
“There is no better way to jumpstart your career than behind the wheel of an American icon, and each year applicants go all out to get our attention—whether it be creating social media videos or mailing in creative scrapbooks and projects to our headquarters,” said Molle Twing, Senior Brand Manager for Oscar Mayer and former Hotdogger. “That spirit and imagination perfectly captures what it means to be a Hotdogger, and whether you were in the first class of Hotdoggers or are looking to become part of this year’s, one thing remains true: this is a once-in-a-lifetime opportunity to relish.”
With more than 5,000 hopeful applicants and only twelve candidates who cut the mustard, the role remains highly sought after—so much so that fewer people have driven the Wienermobile than have been to outer space. This year is no different as selected applicants will make up the 39th class of Hotdoggers and have the privilege of welcoming the Wienermobile into its 90th year, continuing a rich tradition of spreading delight through deliciously satisfying meats.
Each Hotdogger is entrusted with driving and maintaining the 27-foot-long hot dog on wheels. By traveling the hot dog highways nationwide – visiting upwards of 30 states and attending hundreds of events annually – Hotdoggers become the face of a multi-billion-dollar iconic brand. In addition to travel, events and media appearances, Hotdoggers serve as content creators, developing custom content of their travels and “meat” and greets reaching all generations.
Hotdoggers bring delight and smiles to people around the country while representing the iconic Wienermobile, which has been cemented in the fabric of American culture since it debuted in 1936. Over the years, the Wienermobile has visited eight countries and appeared in television shows and movies. Hotdoggers have surprised fans and celebrities with rides “shotbun,” have officiated weddings at the Wienermobile of Love in
To learn more about Oscar Mayer, the Wienermobile or Hotdoggers, visit the job posting on the Kraft Heinz Career Page and follow along on Instagram and TikTok.
1 Deloitte 2025 Gen Z and Millennial Global Workforce Survey
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