Global Atlantic Unveils Strategic Rebrand Following KKR Integration

Global Atlantic Unveils New Brand to Reflect Strategic Growth and Strength

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06/11/2025 - 07:00 AM

Reimagined Brand Underscores Powerful Combination of KKR’s Differentiated Investment Capabilities and Global Atlantic’s Insurance Expertise

NEW YORK--(BUSINESS WIRE)-- Global Atlantic, a leading provider of retirement security and investment solutions, and a wholly-owned subsidiary of KKR, today launched its new brand identity and logo. Global Atlantic’s new brand highlights the powerful combination of KKR’s differentiated investment capabilities and Global Atlantic’s insurance expertise. The new brand pays tribute to the company’s rich history and legacy in the retirement space, while embracing a new strategic vision as an insurance business of KKR, a leading global investment firm.

Together, Global Atlantic and KKR are addressing the growing global demand for retirement, financial security, and investment solutions, while delivering value to clients, policyholders, and financial institutions. The refreshed identity underscores the firm’s commitment to helping more individuals and their families attain secure financial futures. It also represents Global Atlantic’s heritage of building long-term relationships with financial institutions grounded in trust, transparency, and commitment to achieving shared goals.

The new logo is designed to represent the two firms coming together, highlighting Global Atlantic’s and KKR’s creative, forward-thinking approach to developing insurance and investment solutions. Backed by the strength of KKR, Global Atlantic’s risk-management focus and client-driven solutions enables the firm to design flexible, forward-thinking strategies that are adaptable to the evolving needs of the marketplace. These solutions include products for building savings, leaving a legacy, ensuring guaranteed income, and protecting wealth.

“We couldn’t be more excited about our future. Our unique advantage lies in the strength of our team, proven track record of success across Global Atlantic and KKR, and a culture that unites these two firms in a way that delivers differentiated value to our clients, policyholders, and partners,” said Billy Butcher and Manu Sareen, Co-Heads of Global Atlantic. “It is the time-tested investment capabilities of KKR that enables Global Atlantic to deliver outsized value to the people who count on us every day to help them address their real-life challenges and attain secure financial futures. We look forward to continuing to deliver on our promises and unlocking new opportunities in the years to come.”

For more details on Global Atlantic’s refreshed vision visit:
www.globalatlantic.com

About Global Atlantic

Global Atlantic is a leading provider of retirement security and investment solutions with operations in the U.S., Bermuda, and Japan. As a wholly-owned subsidiary of KKR (NYSE: KKR), a leading global investment firm, Global Atlantic combines deep insurance expertise with KKR’s powerful investment capabilities to deliver long-term financial security for millions of individuals worldwide. With a broad suite of annuity, preneed life insurance, reinsurance, and investment solutions, Global Atlantic, through its issuing companies, helps people achieve their financial goals with confidence. For more information, please visit www.globalatlantic.com.

Global Atlantic is the marketing name for The Global Atlantic Financial Group LLC and its subsidiaries, including Forethought Life Insurance Company and Accordia Life and Annuity Company. Each subsidiary is responsible for its own financial and contractual obligations. These subsidiaries are not authorized to do business in New York.