Kimberly-Clark Professional Introduces WypAll Industrial Cleaning Cloths with More Absorbency and Durability

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Kimberly-Clark Professional has announced significant improvements to its WypAll® X70 and X80 industrial cleaning cloth lines. The enhanced products feature nearly 10% larger sheets in Jumbo Roll and Pop-Up™ Box formats, offering better performance for commercial customers.

The redesigned WypAll X70 Medium Duty Cleaning Cloths now feature performance engineered construction, delivering up to 20% higher oil and water absorbency. Meanwhile, the WypAll X80 Heavy Duty Cleaning Cloths received a new surface texture for improved durability. Internal studies from 2024 show users prefer both new versions over their predecessors for cleaning performance.

These improvements stem from combining material science expertise with customer insights, according to Susan Gambardella, President of Kimberly-Clark Professional. WypAll maintains its position as the leading branded disposable wipes in the U.S. and Canada, based on 2021 market share data.

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Using material science expertise and consumer insights, the company added performance engineered construction and a new surface texture to improve product performance and value.

ROSWELL, Ga., April 8, 2025 /PRNewswire/ -- Kimberly-Clark Professional™ introduced significant enhancements to its WypAll® X70 Medium Duty Cleaning Cloths and WypAll X80 Heavy Duty Cleaning Cloths. These improvements deliver better performance and greater value to commercial customers seeking high performing cleaning products for industrial and manufacturing environments.

Both types of cleaning cloths now offer enhanced absorbency and a nearly 10% larger sized sheet in the popular Jumbo Roll and Pop-Up™ Box package formats, making them even better for soaking up spills to help reduce downtime.

WypAll X70 Medium Duty Cleaning Cloths were re-designed to be stronger and more absorbent. The product features a new performance engineered construction, ideal for use with solvents, that absorbs up to 20% more oil and water than before. In user testing, the improved WypAll X70 is liked by users more than the previous version for oil and grease cleaning performance (source: internal study 2024).

WypAll X80 Heavy Duty Cleaning Cloths were also improved with a tough new surface texture for a durable and strong feel and are liked by users better than the previous version for water, oil and grease cleaning performance. (source: internal study 2024).

"Our innovation process for this improvement combined our material science knowledge and customer-focused insights," said Susan Gambardella, President of Kimberly-Clark Professional. "As a result, our customers now have even higher quality and better value solutions for their cleaning tasks."

WypAll X70 and WypAll X80 products are part of a full line of wiping solutions for any industry or budget and have helped make WypAll the top branded disposable wipes in the U.S. and Canada (source: market share data, 2021). For more information, please visit www.kcprofessional.com.

About Kimberly-Clark Professional 
Kimberly-Clark Professional partners with business to achieve their goals while enhancing the well-being of their employees and guests with quality hygiene and personal care solutions. Key brands in this away-from-home segment include Kleenex, Cottonelle, Scott and WypAll. To see how Kimberly-Clark Professional is helping businesses create a better clean, together, please visit the Kimberly-Clark Professional website. 

About Kimberly-Clark
Kimberly-Clark (NYSE: KMB) and its trusted brands are an indispensable part of life for people in more than 175 countries. Fueled by ingenuity, creativity, and an understanding of people's most essential needs, we create products that help individuals experience more of what's important to them. Our portfolio of brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus, Plenitud, Sweety, Softex, Viva and WypAll, hold No. 1 or No. 2 share positions in approximately 70 countries. We use sustainable practices that support a healthy planet, build strong communities, and ensure our business thrives for decades to come. We are proud to be recognized as one of the World's Most Ethical Companies^® by Ethisphere for the seventh year in a row and one of Fortune's Most Innovative Companies in America in 2024. To keep up with the latest news and to learn more about the company's more than 150-year history of innovation, visit the Kimberly-Clark website.

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SOURCE Kimberly-Clark Professional

FAQ

What improvements were made to WypAll X70 and X80 cleaning cloths in 2025?

WypAll X70 and X80 received 10% larger sheets, with X70 gaining 20% more absorbency and X80 featuring a tougher surface texture for enhanced durability.

How much more absorbent is the new WypAll X70 compared to its previous version?

The new WypAll X70 Medium Duty Cleaning Cloths absorb up to 20% more oil and water than the previous version.

What are the main package formats available for the enhanced WypAll cleaning cloths?

The enhanced WypAll cleaning cloths are available in Jumbo Roll and Pop-Up™ Box package formats.

What is WypAll's market position in North America as of 2021?

WypAll is the top branded disposable wipes brand in both the United States and Canada according to 2021 market share data.

What specific improvements were made to WypAll X80 Heavy Duty Cleaning Cloths?

WypAll X80 Heavy Duty Cleaning Cloths received a new tough surface texture for enhanced durability and improved cleaning performance for water, oil, and grease.