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Hubble Connected Partners with Kodak to Launch New Family Technology Ecosystem Across Baby, Kids, and Pet Categories

(Neutral)
(Very Positive)
Tags
partnership

Kodak (NYSE:KODK) has licensed its brand to Hubble Connected for a new family technology ecosystem spanning baby, kids, and pet categories. The Kodak-licensed lineup includes smart nursery monitors, connected pet monitoring and feeding products, and kids' smartwatches and phones.

All devices will connect through the Kodak HubbleClub app, offering a unified platform for home, nursery, pet, and family communication. The collection debuts May 13–15, 2026 at the ABC Kids Expo in Las Vegas.

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Positive

  • Expansion of Kodak brand into baby, kids, and pet tech categories
  • Unified Kodak HubbleClub app ecosystem across home, nursery, pet, and communication
  • Partnership leverages Kodak imaging heritage with Hubble Connected’s connectivity platform

Negative

  • None.

News Market Reaction – KODK

-3.12%
-3.12% Session close to close

In the May 12 session, KODK declined 3.12%, reflecting a moderate negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement expands Kodak’s brand-licensing strategy into connected family technology, with Hu...
Analysis

This announcement expands Kodak’s brand-licensing strategy into connected family technology, with Hubble Connected launching Kodak-licensed products across baby, kids and pet categories and integrating them via the Kodak HubbleClub app. In the past six months, Kodak has combined brand initiatives with earnings reports showing revenue growth but ongoing net losses. Investors should monitor future disclosures for concrete licensing revenue, margin impact, and how these ecosystems scale beyond the initial expo launch period.

Key Figures

Parents using platform: more than 5 million Expo dates: May 13–15 Expo booth: Booth 525 +5 more
8 metrics
Parents using platform more than 5 million Hubble Connected user base mentioned in partnership release
Expo dates May 13–15 ABC Kids Expo timeframe for product debut
Expo booth Booth 525 Location for first look at Kodak-licensed collection
Current price $10.59 Pre-news trading level for KODK
Price change 24h -7.19% Move into partnership announcement
52-week high $14.87 Upper end of KODK’s 52-week range
52-week low $4.94 Lower end of KODK’s 52-week range
Market cap $1,113,616,000 Equity value prior to this news

Historical Context

5 past events · Latest: May 07 (Positive)
Pattern 5 events
Date Event Sentiment 24h Move Catalyst
May 07 Q1 2026 earnings Positive -19.4% Reported revenue and Operational EBITDA growth but a wider GAAP net loss.
Apr 30 Earnings call notice Neutral -0.5% Scheduled Q1 2026 earnings call with management and webcast details.
Apr 13 Film product launch Positive -1.2% Introduced KODAK VERITA 200D motion picture film used on a major series.
Mar 23 Battery tech expansion Positive +4.7% Expanded RaiCore™ electrode platform to key chemistries with PFAS-free verification.
Mar 12 FY 2025 results Positive +1.2% Reported Q4 and full-year 2025 revenue growth and higher Operational EBITDA.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent news often showed negative or muted price reactions even to seemingly positive operational or product updates.

Recent Company History

Over the past six months, KODK has reported multiple operating improvements and product initiatives yet seen mixed price responses. Q1 2026 earnings on May 7 showed higher revenue and Operational EBITDA, but shares fell about 19%. A March update on the RaiCore™ battery platform drove a 4.73% gain, while the new VERITA 200D film announcement on April 13 saw a modest decline. Today’s Kodak-licensed family technology partnership fits the brand‑licensing and product expansion theme highlighted in recent filings and news.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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The new Kodak-licensed collection combines Kodak's trusted imaging heritage with Hubble Connected's smart communication and care-focused connectivity platform for modern families

LAS VEGAS, May 12, 2026 /PRNewswire/ -- Hubble Connected, a leading provider of smart nursery and family technology solutions trusted by more than 5 million parents worldwide, today announced the upcoming launch of a new line of Kodak-licensed connected products, debuting at the ABC Kids Expo in Las Vegas.

Hubble Connected Partners with Kodak to Launch New Family Technology Ecosystem Across Baby, Kids, and Pet Categories

Developed under license from Kodak, the new collection brings together one of the world's most iconic imaging brands with Hubble Connected's expertise in connected family technology and communication. The collaboration reflects a shared vision to create intuitive, design-forward solutions that help families stay connected, communicate more easily, and capture everyday moments as they happen.

For generations, Kodak has been synonymous with preserving life's most meaningful memories. Through this partnership, Hubble Connected is extending that trusted legacy into a new generation of connected family experiences - reimagining how families monitor, communicate, and stay connected both at home and on the go.

"The Kodak brand holds a unique place in how families connect and create memories," said Marty Urick, President, North America at Hubble Connected. "Through this collaboration, we're bringing that emotional connection into a new generation of smart products designed to support how families live, communicate, and stay connected as their families grow."

The Kodak-licensed collection represents a broader expansion beyond traditional baby monitoring, introducing a more holistic ecosystem for modern family life. The lineup will include smart nursery monitoring solutions, connected pet monitoring and feeding products, and children's communication technology including smart watches and phones designed to help families communicate, educate, and stay connected as children grow more independent.

All products will be seamlessly managed through the Kodak HubbleClub app, creating a unified platform experience across the home, nursery, pet, and family communication categories.

Built with a focus on simplicity, accessibility, and thoughtful design, the new range aims to make advanced technology feel approachable for everyday families — combining Kodak's trusted visual heritage with Hubble Connected's seamless connectivity platform in products designed to fit naturally into modern households.

Attendees at the ABC Kids Expo will receive an exclusive first look at the Kodak-licensed collection from May 13–15 at Hubble Connected's Booth 525.

About Hubble Connected

Hubble Connected is committed to creating innovative technology for growing families. From smart nursery solutions to connected communication devices across family and pet categories, Hubble Connected has helped more than 5 million parents stay connected, informed, and supported through products designed to bring families closer while prioritizing safety, simplicity, and peace of mind. See more at hubbleconnected.com.

About Kodak

Kodak (NYSE: KODK) is a leading global manufacturer. With 79,000 worldwide patents earned over 130 years of R&D, we believe in the power of technology and science to enhance what the world sees and creates. Our iconic brand, innovative products and customer-first approach make us the partner of choice for customers worldwide. Kodak is committed to environmental stewardship, including industry leadership in developing sustainable solutions. For additional information on Kodak, visit us at kodak.com, or follow us on X @Kodak and LinkedIn.

The Kodak trademark, logo, and trade dress are used under license from Kodak.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/hubble-connected-partners-with-kodak-to-launch-new-family-technology-ecosystem-across-baby-kids-and-pet-categories-302769539.html

SOURCE Hubble Connected

FAQ

What did Kodak (NYSE:KODK) announce with Hubble Connected on May 12, 2026?

Kodak announced a licensed partnership with Hubble Connected to launch a new family technology ecosystem. The collection spans smart nursery monitoring, kids’ communication devices, and connected pet products, all integrated through the Kodak HubbleClub app.

What products are included in the new Kodak Hubble Connected family technology ecosystem?

The ecosystem includes smart nursery monitoring solutions, connected pet monitoring and feeding products, and kids’ smartwatches and phones. According to Kodak and Hubble Connected, all devices are designed to support communication and connectivity as families grow.

How will the Kodak HubbleClub app support the new KODK family tech products?

The Kodak HubbleClub app will manage all Kodak-licensed connected devices in one interface. According to the companies, it unifies home, nursery, pet, and family communication functions, aiming to simplify control for everyday families.

When and where will the new Kodak Hubble Connected products debut?

The Kodak-licensed family technology collection will debut at the ABC Kids Expo in Las Vegas from May 13–15, 2026. Attendees can get an exclusive first look at Hubble Connected’s Booth 525 during the event.

How does the Kodak and Hubble Connected partnership benefit KODK brand strategy?

The partnership extends Kodak’s imaging legacy into connected family technology categories. According to Kodak and Hubble Connected, it links Kodak’s trusted visual heritage with a modern connectivity platform across baby, kids, and pet segments.

What makes the new Kodak Hubble Connected products suitable for modern families?

The products are described as intuitive, design-forward, and focused on simplicity and accessibility. According to Hubble Connected, they aim to make advanced technology feel approachable while helping families monitor, communicate, and stay connected at home and on the go.