Edgewater Wireless Announces Engagement of Winning Media LLC for Digital Marketing Services
Rhea-AI Impact
(High)
Rhea-AI Sentiment
(Very Positive)
Tags
Key Terms
omnichannel programmatic advertisingtechnical
A marketing system that automatically buys and places advertisements across many channels — web, mobile apps, social media, streaming and connected TV — so a brand reaches the same person in different places using data and rules instead of manual deals. Investors care because it can reduce marketing waste, improve sales tracking and scale customer reach more efficiently, which can boost revenue and show clearer returns on ad spending.
programmatic advertisingtechnical
Programmatic advertising is the automated buying and selling of digital ad space using software and data to match ads to specific audiences in real time, like an electronic auction where advertisers bid for attention and publishers sell ad slots. It matters to investors because it shapes how efficiently a company can turn user attention into predictable revenue, affects margins and growth potential, and brings data-privacy and platform-quality risks that can influence future earnings.
ticker taggingtechnical
Ticker tagging is the practice of attaching a company’s stock symbol (the short code used on exchanges) to a news item or post so readers and systems can immediately identify which publicly traded company the information concerns. It matters to investors because it speeds up research and automatic alerts—like putting a nameplate on a document—so traders and portfolio tools can quickly link the news to price data, watchlists, and trading decisions.
digital podcaststechnical
Audio or video programs distributed online that listeners can stream live or download to play on demand, often released as episodes in a series. For investors, podcasts act like a company’s public voice and marketing channel — they can build brand awareness, influence consumer behavior, and create ad or subscription revenue streams, much like a storefront that also runs talks to attract and retain customers.
OTTAWA, Ontario--(BUSINESS WIRE)--
Edgewater Wireless Systems Inc. (TSX-V: YFI) (OTC: KPIFF) (the “Company” or “Edgewater Wireless”) announces that it has engaged Winning Media LLC (“Winning Media”), an arm’s length party, to provide digital marketing services to the Company.
Pursuant to the terms of the digital marketing services agreement between the Company and Winning Media (the “Agreement”), Winning Media will provide digital media services including omnichannel programmatic advertising, sms and e-mail marketing, ticker tagging and digital podcasts, for a term of two months and will receive a fee of US$50,000 as consideration for its services during the term of the Agreement. Neither Winning Media or any of its principals currently own any interest, directly or indirectly, in the Company or its securities, or have any right or intent to acquire such an interest.
Winning Media is based in Houston, Texas. The Agreement is subject to TSX Venture Exchange approval.
About Edgewater Wireless
We make Wi-Fi. Better.
Edgewater Wireless delivers unmatched Wi-Fi QoS—bar none—by intelligently mitigating congestion, managing spectrum allocation in real-time, and autonomously reconfiguring channel and link density—driving economic gains for service providers and their customers through reduced churn, improved efficiency, and high-performance connectivity in dense environments.
Redefining Wi-Fi from the silicon up, Edgewater’s patented, AI-powered Spectrum Slicing platform—delivered through the PrismIQ™ product family—breaks the limits of legacy Wi-Fi by enabling multiple concurrent channels in a single band. Wi-Fi Spectrum Slicing delivers 10x performance and up to 50% lower latency, even for legacy devices. With 26 patents and a fabless model, Edgewater is transforming the economics of Wi-Fi for service providers, OEMs, and enterprises—powering scalable, standards-aligned/leading connectivity across residential, enterprise, and Industrial IoT markets. A Silicon Catalyst portfolio company, Edgewater is building the intelligent wireless foundation for the next era of global connectivity.
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
