Five New Must-Try Items from Kroger Our Brands Lineup

Rhea-AI Summary

Kroger (NYSE: KR) has announced the launch of five new items under its Our Brands portfolio, as part of its initiative to introduce over 900 new products in 2025. The new offerings include:

• Private Selection® Salad Kits in six varieties including Cheddar Truffle and Asian Sesame Ginger
• Kroger® Brand Kettle Style Tortilla Chips in Traditional and Hatch Chile flavors
• Kroger® Brand Restaurant Style Italian Dressing with Romano cheese
• Simple Truth Organic® Instant Mushroom Tea in Black and Chai blends
• Private Selection® Muffins in four flavors including Banana Bread and Triple Chocolate

The company emphasizes these products' quality and affordability, with customers able to shop through Kroger Pickup and Delivery services. The Boost by Kroger Plus membership offers additional savings of up to $1,100 per year through fuel discounts, exclusive savings, and streaming options.

Positive

• Expansion of private label portfolio with 900+ new products planned for 2025
• Diversification of product offerings across multiple categories
• Integration of digital services with physical retail through Pickup and Delivery options
• Additional revenue stream through Boost membership program

Negative

• None.

Retailer on-track to launch more than 900 new items in 2025

CINCINNATI, March 31, 2025 /PRNewswire/ -- The Kroger Co. (NYSE: KR), America's grocer, today shared it is introducing new Our Brands products, sharing five must try items hitting Kroger shelves. Customers can look forward to unique new products from Kroger®, Private Selection® and Simple Truth®, bringing Our Brands' signature quality and affordability to more grocery staples.

"Kroger Our Brands' unmatched flavor and value make them a favorite for many customers," said Mike Murphy, Kroger's group vice president of center store merchandising. "Our product innovation is rooted in a deep understanding of what our customers want and need. We know these exciting, trendy items will soon earn a place on families' dinner tables because they offer great flavors at a price point that fits any budget."

Check out these top five new Our Brands must try items:

Private Selection® Salad Kits
Elevate a quick lunch, make an easy side dish and enjoy everything in between with six new Private Selection salad kits. These kits feature a variety of fresh, high-quality ingredients, including crisp greens, vibrant vegetables and flavorful dressings, all prepped and ready to toss together.

The new lineup includes classic favorites paired with one-of-a-kind flavors. Try the Cheddar Truffle, Blueberry, Cheddar Bacon Poblano, Sweet Onion Gruyere, Cherry Bacon Cheddar and Asian Sesame Ginger.

Kroger® Brand Kettle Style Tortilla Chips
Kroger's Tortilla Chips have long been a staple for many customers, and now there is a new variety to love with the introduction of Kroger® Brand Kettle Style Cooked Tortilla Chips. Available in two varieties—Traditional and Hatch Chile, these chips offer a robust and crunchy texture, making them the ultimate companion for dips and salsas.

Kroger® Brand Restaurant Style Italian Dressing
Enjoy high quality salads and meals at home with Kroger's new Restaurant Style Italian Dressing. Crafted with Italian spices, oil, vinegar and real Romano cheese, this dressing can transform a salad or vegetables and even be used as a marinade in a favorite recipe.

Simple Truth Organic® Instant Mushroom Tea
After rave reviews for Simple Truth Organic® Mushroom Instant Coffee, customers can now enjoy Simple Truth Organic® Instant Mushroom Tea available in two blends—Black and Chai.

This innovative tea blend harnesses mushrooms' natural benefits, known for their adaptogenic properties and potential to support wellness. With its rich, earthy flavor profile, Mushroom Tea is perfect for those looking to explore a new beverage.

Private Selection® Muffins
Sweeten the morning routine with new Private Selection® Muffins, a gourmet option available in four flavors—Banana Bread, Blueberry Lemon, Coffee Cake and Triple Chocolate. These muffins range from rich and decadent to fruity and refreshing, with the perfect amount of sweetness.

To shop all the new arrivals and fresh finds, visit Kroger.com or the Kroger app, offering more than $600 in savings available weekly in digital coupons. With more than 30,000 mouthwatering possibilities, customers are a swipe away from inspiration to reality. Kroger is worth it every time.

Customers can shop fresh ingredients and more in-store or through Kroger Pickup and Delivery offering the same fresh products at the same low prices no matter how they shop. Save even more with Boost by Kroger Plus, the delivery membership that can save customers up to $1,100* per year on fuel, exclusive savings, streaming options** and grocery delivery.

* Savings for Boost $99 membership, based on 2 deliveries per week, $91 weekly grocery spend, 13 gallons per fill-up and Fuel Point redemption twice per month. Along with streaming value of $119 based on $9.99 monthly fee for Disney+ Basic (With Ads) and Hulu (With Ads), and $11.99 monthly fee for ESPN+.

** Eligible subs only. Restrictions Apply. See retailer site for details.

About Kroger
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies nearly 420,000 associates who serve over 11 million customers daily through a seamless digital shopping experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities. To learn more about us, visit our newsroom and investor relations site.

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SOURCE The Kroger Co.

FAQ

How many new products is Kroger (KR) planning to launch in 2025?

Kroger is on track to launch more than 900 new items in 2025.

What are the new Private Selection Salad Kit flavors from Kroger (KR)?

The new Private Selection Salad Kits come in six flavors: Cheddar Truffle, Blueberry, Cheddar Bacon Poblano, Sweet Onion Gruyere, Cherry Bacon Cheddar, and Asian Sesame Ginger.

How much can customers save with Boost by Kroger Plus membership (KR)?

Customers can save up to $1,100 per year through fuel savings, exclusive discounts, streaming options, and grocery delivery benefits.

What new beverage product has Kroger (KR) launched under Simple Truth Organic?

Kroger has launched Simple Truth Organic Instant Mushroom Tea in two blends: Black and Chai.