Home Chef Partners with Emmy Award-Winning Chef Giada De Laurentiis on Exclusive Menu

Rhea-AI Summary

Home Chef (NYSE: KR) has launched an eight-week exclusive menu collaboration with Emmy-winning chef Giada De Laurentiis, running from Feb 23, 2026 through Apr 17, 2026. The program features eight rotating Italian-inspired recipes, pre-portioned ingredients, and a new-customer promo code CHEFGIADA.

Meals are available online at cook.homechef.com/giada and in retail via Kroger family stores; the promotion includes 50% off a first box, a mini bottle of Giadzy olive oil, and free shipping for new customers.

News Market Reaction – KR

+2.86%

+2.86% Session close to close

In the Feb 23 session, KR gained 2.86%, reflecting a moderate positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement extends KR’s pattern of leveraging high-profile personalities to promote its Home ...

Analysis

This announcement extends KR’s pattern of leveraging high-profile personalities to promote its Home Chef platform, this time through an eight-week Giada De Laurentiis menu featuring eight rotating Italian-inspired recipes and a 50% new-customer discount. Historically, similar partnership headlines have produced modest, mixed stock reactions averaging about -0.45%. Investors may watch how effectively this campaign drives customer acquisition, retail and online engagement, and repeat ordering across Home Chef’s footprint of more than 2,500 stores.

Key Figures

Collaboration length: 8 weeks Rotating recipes: 8 recipes New customer discount: 50% off first box +4 more

7 metrics

Collaboration length 8 weeks Duration of Home Chef x Giada De Laurentiis program

Rotating recipes 8 recipes Number of Italian-inspired meals in collaboration

New customer discount 50% off first box Promotion code 'CHEFGIADA' for partnership menu orders

Home Chef founding year 2013 Year Home Chef was founded

Retail locations more than 2,500 stores Home Chef availability in Kroger Family of Companies

Giada cookbooks 11 New York Times bestsellers Giada De Laurentiis cookbook track record

Partnership order deadline Friday, April 17 Last date to order from Giada collaboration menu

Previous Partnership Reports

4 past events · Latest: 2025-12-29 (Positive)

Same Type Pattern 4 events

Date	Event	Sentiment	24h Move	Catalyst
2025-12-29	Tempo partnership	Positive	-0.8%	Tempo announced a Maria Sharapova tie-in for protein-focused ready-to-heat meals.
2025-02-25	Home Chef collaboration	Positive	+0.9%	Home Chef launched a four-week SpongeBob-themed menu with special promotions and collectibles.
2025-02-18	Chef partnership	Positive	+0.2%	Home Chef introduced a four-week exclusive recipe series with chef Ayesha Curry.
2024-09-17	Celebrity meal kits	Positive	-2.0%	Home Chef offered Dolly Parton family recipes in a limited-run collection with a giveaway.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Past celebrity and personality partnerships around Home Chef and Tempo have produced mixed reactions, with an average move of about -0.45% and an even split between positive and negative next-day moves.

Recent Company History

Over the past year, KR-linked partnership headlines have centered on its Home Chef and Tempo brands collaborating with well-known personalities such as Maria Sharapova, SpongeBob SquarePants, Ayesha Curry and Dolly Parton. These deals promoted themed, limited-run meal collections and marketing campaigns tied to Home Chef’s meal solutions platform. Market reactions to these announcements have been modest and mixed, with moves ranging from about -2.05% to +0.91%. Today’s Giada De Laurentiis collaboration continues this strategy of leveraging recognizable names to drive interest in meal offerings.

Key Terms

nyse

1 terms

nyse financial

"Home Chef is a subsidiary of The Kroger Co. (NYSE: KR)."

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The Eight-Week Collaboration Brings a Taste of Italy to Kitchens Nationwide

CHICAGO, Feb. 23, 2026 /PRNewswire/ -- Home Chef, the leading meal solutions company available online and in stores nationwide, has partnered with Emmy award winning chef, cookbook author and restaurateur, Giada De Laurentiis to create a limited-time collection of Italian-inspired meals. Available exclusively on the Home Chef menu, the Giada De Laurentiis collection is designed to take home cooks on a tour of Italy, while fitting seamlessly into everyday schedules.

"I've always believed that cooking doesn't have to be complicated to taste good," said De Laurentiis. "I love showing people how simple it can be to cook quality meals, and so much of my inspiration comes from Italy, where classic flavors and straightforward techniques make unforgettable dishes. Partnering with Home Chef is such a natural fit because it gives me the chance to bring that Italian influence into elevated, everyday dishes that are simple to make at home."

The eight-week collaboration features eight rotating recipes, which each repeat once, giving home cooks the chance to revisit their favorite flavors throughout the program. Each recipe includes fresh, pre-portioned ingredients to reduce prep time and make weeknight cooking more approachable.

The full list of meals from the Home Chef x Giada De Laurentiis collection includes:

• Cacciatore-Style Chicken Milanese
• Seared Salmon Orzo
• Effortless Parmesan Shrimp Risotto
• Giada's Three-Cheese Baked Sausage
• One-Pan Italian Chicken Florentine
• Giada's Veggie-Packed Beef Bolognese
• Weekend-in-Positano Shrimp Pasta
• Giada's Creamy Chicken Scaloppine

"At Home Chef, we have a passion for making food as delicious and accessible as possible." said Raquel Brown, director of brand marketing at Home Chef, "Giada shares that same philosophy, and together we're making it easier than ever for people to create flavorful, Italian-style dishes at home with ease."

Customers can place orders from the Home Chef x Giada De Laurentiis menu from now through Friday, April 17 at cook.homechef.com/giada. New customers ordering from the partnership menu can use the code 'CHEFGIADA' to receive 50% off their first box, a free mini bottle of Giadzy Extra Virgin Olive Oil & free shipping.

For more information on Home Chef's partnership with Giada De Laurentiis, please visit cook.homechef.com/giada or follow Home Chef on Facebook, TikTok, and Instagram.

About Home Chef
Founded in 2013, Home Chef is the leading meal solutions company with both a retail and online presence. Available from www.homechef.com and in retail at more than 2,500 stores in the Kroger Family of Companies, Home Chef is committed to bringing ease and convenience to home cooking through simple, delicious meals, so fans can enjoy their time at home, both in and out of the kitchen. Home Chef is a subsidiary of The Kroger Co. (NYSE: KR). Find out more and get cooking at www.homechef.com. Follow us on TikTok, Instagram and Facebook for updates and inspiration.

About Giada De Laurentiis
Giada De Laurentiis is an Emmy award-winning television personality, NBC Today Show contributor, and the author of 11 New York Times bestselling cookbooks, including her latest cookbook, Super-Italian. Her growing restaurant empire includes GIADA and Pronto by Giada in Las Vegas, Luna and Pronto by Giada in Scottsdale, as well as new concepts Sorellina, which opened in the Chicagoland area in 2025 and Sorella, coming to the Chicagoland area in 2026. She is also the founder of the lifestyle and e-commerce platform Giadzy.com, which offers recipes, travel and entertaining content, and hand-selected Italian products. Follow along on social media @giadadelaurentiis and @thegiadzy.

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SOURCE Home Chef

FAQ

What is the Home Chef x Giada De Laurentiis menu and how long will it run (KR)?

The menu is an eight-week, Italian-inspired collaboration of eight rotating recipes running Feb 23 to Apr 17, 2026. According to the company, each recipe repeats once so customers can revisit favorites and receive pre-portioned ingredients to reduce prep time.

How can new customers order the Home Chef x Giada menu and what promo is available (KR)?

New customers can order at cook.homechef.com/giada and use code CHEFGIADA for 50% off first box. According to the company, the offer also includes a free mini bottle of Giadzy Extra Virgin Olive Oil and free shipping.

Which recipes are included in the Giada De Laurentiis collection on Home Chef (KR)?

The collection features eight Italian-inspired dishes such as Chicken Milanese, Parmesan Shrimp Risotto, and Weekend-in-Positano Shrimp Pasta. According to the company, the menu includes Giada-curated recipes designed for simple weeknight preparation with pre-portioned ingredients.

Where else can I buy Home Chef meals during the Giada collaboration (KR)?

Home Chef meals are available online and in retail at more than 2,500 Kroger family stores nationwide. According to the company, the Giada collection is exclusive on Home Chef menus and can also be found through participating retail locations.

Does the Home Chef x Giada partnership include specialty products beyond meal kits (KR)?

Yes. New customers receive a free mini bottle of Giadzy Extra Virgin Olive Oil with qualifying orders during the promotion. According to the company, this ties into Giada's Giadzy e-commerce brand and curated Italian product offerings.

Will the Home Chef x Giada menu return after April 17, 2026 or is it a limited-time promotion (KR)?

The collaboration is presented as a limited-time, eight-week program through Apr 17, 2026. According to the company, the current offering is time-limited; any future returns or extensions were not specified in the announcement.