Home Chef is Spicing Up the Kitchen Through A New Partnership With Ayesha Curry

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Home Chef, a subsidiary of Kroger (NYSE: KR), has announced a four-week partnership with chef and entrepreneur Ayesha Curry to offer exclusive recipes through their meal kit service. The collaboration, running until March 14, features dishes from Curry's kitchen and cookbooks, available in various formats including Classic Meal Kit, Express Plus, and Culinary Collection.

The menu includes specialties like Jerk-Style Chicken, Sweet Sambal Yellowtail, and Pan-Seared Filet Mignon. New customers can use code 'CHEFCURRY' for meals at $4.99 per serving plus free shipping. The company is also running a giveaway through March 4, offering five winners beverage pairings and a $100 Home Chef gift card.

Positive

• Partnership with celebrity chef Ayesha Curry could increase brand visibility and customer acquisition
• Promotional pricing strategy ($4.99 per serving) to attract new customers
• Ranked #1 in Customer Service among Meal Kits by Newsweek
• Strong retail presence in over 2,400 Kroger stores

Negative

• None.

Home Chef's convenient meal kits now feature exclusive recipes showcasing bold flavors and fan favorites straight from Ayesha's kitchen

CHICAGO, Feb. 18, 2025 /PRNewswire/ -- Home Chef, the leading meal solutions company available online and in stores* nationwide, is partnering with chef, best-selling author, and Founder of Sweet July Ayesha Curry to inspire food lovers everywhere. This four-week partnership will feature exclusive recipes straight from Ayesha's kitchen and her popular cookbooks, that bring bold flavors and fresh ingredients to the forefront.

"Partnering with Home Chef to bring some of my favorite recipes into people's homes has been such an amazing experience," said Ayesha Curry. "As someone who's always on the go—whether traveling for work or having fun with my family—I know how much of a game-changer it is to have ingredients delivered to your home to make fresh meals easily. I love that I can bring a little bit of my kitchen straight to your table with Home Chef, in a way that's convenient and packed with flavor."

Customers can place their orders for the Ayesha Curry collection starting today until Friday, March 14. Recipes for this collaboration will change weekly and come in a variety of formats to suit all types of food enthusiasts — including the classic Meal Kit, Express Plus and Culinary Collection.

Some highlights from the menu include:

• Jerk-Style Chicken and Rice Bowl with mango salsa
• Sweet Sambal Yellowtail with coconut-lime rice
• Mezze-Style Flatbread with feta and olives
• Hot Honey Fried Chicken Wrap with pickles and slaw
• Pan-Seared Filet Mignon with brown butter-apple-sweet potato mash
• And more!

"Ayesha's cooking is all about bold, vibrant flavors, and we knew she would be a perfect partner to create unforgettable meals for Home Chef customers," said Raquel Brown, director of brand marketing for Home Chef. "This collaboration offers home cooks fresh, exciting ways to explore new cuisines while making mealtime effortless and enjoyable."

In addition to these meals, Home Chef is offering five lucky winners a chance to win everything they'll need to make three beverages to pair with Ayesha's meals: a Spicy Pineapple Margarita, a Ginger Orange Spritzer mocktail, a bottle of Domaine Curry Cabernet Sauvignon and a Sweet July Telegraph Collection Dimple Cup. Plus, winners will also receive a $100 Home Chef gift card, so they can try out the meals from the partnership themselves. Fans are invited to enter by leaving a comment of the Ayesha Curry recipe they are most looking forward to and tagging a friend on Home Chef's Instagram giveaway post starting February 21 through March 4.

First time customers can use the code "CHEFCURRY" to receive meals for $4.99 per serving plus free shipping.** For more information on the Home Chef and Ayesha Curry partnership, please visit cook.homechef.com/ayesha-curry or follow Home Chef on Facebook, Twitter, and Instagram.

*Meals from the Home Chef x Ayesha Curry menu are not available in stores

**Valid only for new customers. Meals offer applies as follows: 50% off reg. price of 1st box ($41 max discount/box), 17% off reg. price of next 4 boxes ($14 max discount/box) and 35% off reg. price of next 2 boxes ($28 max discount/box) on Home Chef standard orders only. Customers who purchase 6-8 meals/week will pay a promotional price of $4.99/serving for their first box. Unused box discounts expire 10 weeks after signup. Shipping fee applies on deliveries after the first box. Limit 1 per household. May not be combined with gift cards or other offers. No cash value. Not valid in all states. Void where prohibited. Additional details.

About Home Chef
Founded in 2013, Home Chef is the leading meal solutions company with both a retail and online presence. Available from www.homechef.com and in retail at more than 2,400 stores in the Kroger Family of Companies, Home Chef is committed to bringing ease and convenience to home cooking through simple, delicious meals, so fans can enjoy their time at home, both in and out of the kitchen. The Chicago-based meal kit company was ranked #1 in Customer Service among Meal Kits by Newsweek. Home Chef is a subsidiary of The Kroger Co. (NYSE: KR). Find out more and get cooking at www.homechef.com. Follow us on Facebook, Twitter, and Instagram for updates and inspiration.

About Ayesha Curry
Ayesha Curry is a renowned restaurateur, chef, 2x New York Times bestselling author, actress, producer, and entrepreneur featured on the prestigious Forbes "30 Under 30" list. Her accessible approach to cooking has made her one of the most sought-after experts in food and lifestyle. She is the Founder and CEO of Sweet July, her lifestyle and culinary brand empowering and celebrating women and BIPOC creators. Founded in 2019, Sweet July has two brick-and-mortar café destinations located in Oakland and Santa Monica. Since its launch, the Sweet July enterprise has grown to include Sweet July Magazine, Sweet July Productions, Sweet July Skin inspired by her Jamaican heritage, and Sweet July Books. Products from both the skincare line and home collection have been recognized in top tier publications and have received numerous awards including being named one of Oprah's Favorite Things in both 2023 and 2024. Ayesha, along with her husband Stephen, are the co-founders of Eat. Learn. Play., an organization dedicated to unleashing the potential of every child and making a positive impact for generations to come.

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SOURCE Home Chef

FAQ

How long will Home Chef's Ayesha Curry meal collection be available for KR customers?

The Ayesha Curry collection will be available for ordering from February 18 until March 14, 2025, with recipes changing weekly.

What is the promotional discount for new Home Chef customers during the KR-Ayesha Curry partnership?

New customers can use code 'CHEFCURRY' to receive meals for $4.99 per serving plus free shipping.

What types of meal formats are available in the KR Home Chef x Ayesha Curry collection?

The collection is available in Classic Meal Kit, Express Plus, and Culinary Collection formats.

What is included in Home Chef's Ayesha Curry partnership giveaway for KR customers?

Five winners will receive beverage pairings (including Spicy Pineapple Margarita, Ginger Orange Spritzer, and Domaine Curry Cabernet Sauvignon), a Sweet July Telegraph Collection Dimple Cup, and a $100 Home Chef gift card.

How many Kroger (KR) stores currently offer Home Chef meals?

Home Chef meals are available in more than 2,400 stores in the Kroger Family of Companies.