Kroger and Uber Eats Announce Expanded Relationship to Provide More Access, Rewards, and Choice for Customers Nationwide

Rhea-AI Summary

Kroger (NYSE: KR) and Uber Eats announced an expanded multi-faceted relationship on Oct 30, 2025 to deepen delivery, loyalty, and digital integration. Beginning early 2026, Kroger assortment from more than 2,600 stores across Kroger banners will be available on the Uber Eats app.

Key features include cross‑membership trials and benefits (Kroger Boost members get an extended Uber One trial with 6% cash back, $0 delivery fees, and up to 10% off Uber Eats; Uber One members receive a trial of Boost with 2X fuel points and $0 Kroger delivery fees), Uber Eats restaurant selection inside the Kroger app, and joint retail media initiatives.

Positive

• 2,600+ Kroger stores accessible on Uber Eats beginning early 2026
• 6% cash back offer for Kroger Boost members via extended Uber One trial
• Up to 10% off Uber Eats orders for eligible members
• 2X fuel points trial benefit for Uber One members via Kroger Boost
• Integration of Uber Eats restaurants inside the Kroger app for seamless shopping

Negative

• None.

Insights

Retail partnerships strategist

Kroger and Uber Eats expanded partnership broadens distribution, links memberships, and embeds restaurant delivery into Kroger's app—raising customer access and monetization levers.

This integration lets Kroger list the full assortment from more than 2,600 stores across its banners on Uber Eats beginning early 2026, and embeds Uber Eats restaurants directly into the Kroger app. The business mechanism is simple: Kroger scales on-demand fulfillment reach while Uber gains grocery inventory and recurring order volume, and both firms cross-promote memberships to increase frequency and lifetime value.

Key dependencies and risks include execution of logistics and user experience at scale, the economics of $0 delivery fees for members, and the effectiveness of cross-membership trials to convert trial users into paid subscribers. The announcement cites specific membership incentives (an extended Uber One trial with 6% cash back and up to 10% off Uber Eats, and a Boost trial with 2X fuel points) which will determine short-term uptake; margins and net take rates will depend on fee structure and promotional spending.

Watch measurable signals over the next 6–12 months: adoption rates for the cross-trials, order frequency lift from restaurant + grocery bundling, and any changes to delivery fees or service-fee economics. Also monitor incremental household reach from the stated expansion to >2,600 stores and whether retail media engagement grows as Kroger cites, since those outcomes will materially affect revenue mix and profitability over the medium term.

CINCINNATI and SAN FRANCISCO, Oct. 30, 2025 /PRNewswire/ -- Today, Uber Technologies, Inc. (NYSE: UBER) and The Kroger Co. (NYSE: KR) announced an expanded relationship that brings together Kroger's Family of Companies and Uber Eats' leading delivery platform to make it easier than ever for customers to shop, save, and dine—all in one place.

This announcement builds on a strong existing relationship between Kroger and Uber Eats. This multi-faceted expansion means Kroger can fulfill more customer needs, which will attract incremental households and shopping occasions.

Throughout the coming year, customers will be able to:

• Access Kroger stores' full assortment on Uber Eats: Beginning early 2026, customers can shop and schedule delivery from more than 2,600 stores across all Kroger banners including Ralphs, Fred Meyer, King Soopers, Smith's, Fry's, Harris Teeter, Mariano's, and more directly through the Uber Eats app—giving millions of households more access to fresh groceries, Our Brands products, household staples, and everyday essentials on demand.
• Loyalty Benefits: Kroger Boost Members can take advantage of an extended free trial of Uber One for 6% cash back and automatic surge savings on rides, $0 Delivery Fees, and up to 10% off all Uber Eats orders. Uber One members will also have the opportunity to try an extended free trial of Kroger's Boost membership, including 2X fuel points on all purchases and $0 delivery fee for orders placed on Kroger.com or in the Kroger app.
• Powered by Uber Eats: Uber Eats' restaurant selection will be integrated directly on the Kroger app, allowing customers to place their weekly grocery order and order dinner from a favorite local restaurant seamlessly in the Kroger app. Kroger will be the first retailer where customers can access their favorite fresh food and exclusive Our Brands products alongside hundreds of thousands of restaurants, with $0 Delivery Fees and reduced service fees for all Boost Members.

The companies will also collaborate to build retail media experiences for brands to inspire customers and drive engagement with products and promotions relevant to them.

Expanding Convenience and Choice

This expanded relationship brings together Kroger's scale and quality with Uber's delivery innovation, offering customers more ways to meet their everyday needs—at home, on the go, or anywhere in between.

"Our customers want to choose how they shop, when they shop and how they access their groceries," said Yael Cosset, executive vice president and chief digital officer at Kroger. "Kroger is always looking for new ways to offer our customers an outstanding shopping experience, bringing value and assortment to them, without compromise. Today's announcement combines the best of Kroger's fresh food and exclusive Our Brands with Uber's expertise and proven delivery technology—creating an experience that gives customers more choice and value, while introducing new customers who have different shopping needs to Kroger, which provides more data to power our retail media business."

Elevating the Grocery and Delivery Experience

From weekly grocery orders to last-minute dinner solutions, Uber Eats and Kroger are reimagining what convenience means. The new integration on Kroger.com and the Kroger App ensures customers can seamlessly toggle between restaurant delivery and grocery shopping—with loyalty benefits and real-time delivery tracking built in.

"Kroger is the first retailer in the world to bring Uber Eats directly into its digital shopping experience—and to connect our two membership ecosystems," said Susan Anderson, Global Head of Delivery at Uber. "Together we're not only connecting people to what they want—we're creating an ecosystem of access, where fresh groceries, favorite meals, and meaningful rewards across mobility and delivery all come together seamlessly."

About Kroger:
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies more than 400,000 associates who serve over 11 million customers daily through an eCommerce shopping experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities. To learn more about us, visit our newsroom and investor relations site.

About Uber
Uber's mission is to create opportunity through movement. We started in 2010 to solve a simple problem: how do you get access to a ride at the touch of a button? More than 64 billion trips later, we're building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber is a platform that opens up the world to new possibilities.

 

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SOURCE The Kroger Co.

FAQ

When will Kroger (KR) items be available on Uber Eats nationwide?

Kroger assortment from more than 2,600 stores will be accessible on Uber Eats beginning early 2026.

What membership benefits will Kroger Boost members get from the Kroger and Uber Eats deal?

Kroger Boost members receive an extended Uber One trial with 6% cash back, automatic surge savings on rides, $0 delivery fees, and up to 10% off Uber Eats orders.

What do Uber One members receive through the Kroger partnership?

Uber One members can try an extended free trial of Kroger Boost that includes 2X fuel points and $0 delivery fee for orders on Kroger.com or the Kroger app.

Will Kroger integrate restaurant delivery in its app with Uber Eats for KR shoppers?

Yes; Uber Eats' restaurant selection will be integrated directly into the Kroger app so customers can order groceries and restaurant meals in one experience.

How does the Kroger and Uber Eats expansion affect Kroger's retail media opportunities?

The companies will collaborate to build retail media experiences aimed at inspiring customers and driving product and promotion engagement across platforms.