Kroger Announces All-New Champion Chip Collection to Kick Off Football Season

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Kroger (NYSE:KR) has launched its limited-time Champion Chip Collection, featuring three exclusive potato chip flavors inspired by popular game day appetizers. The collection, available exclusively at Kroger Family of Stores while supplies last, includes Pigs in a Blanket, Mozzarella Sticks, and Buffalo Wing flavored chips.

Each flavor is designed to recreate classic football season snacks: Pigs in a Blanket chips feature hot dog and buttery pastry notes, Mozzarella Sticks chips combine cheesy flavors with hints of breading and marinara, while Buffalo Wing rippled chips deliver the classic buffalo sauce taste without the mess.

Available for a limited time, the Kroger Brand Champion Chip Collection transforms three iconic game day appetizers into crunchy, craveable potato chip flavors.

CINCINNATI, Aug. 20, 2025 /PRNewswire/ -- The Kroger Co. (NYSE: KR) is kicking off football season with its all-new, limited-time Kroger Brand Champion Chip Collection. Just in time for the return of fall football, the collection brings a new take on go-to game day appetizers and is available now, while supplies last.

"The Champion Chip Collection transforms customer-favorite football season flavors into can't-miss snacks that really are 'all that and a bag of chips,'" says Mike Murphy, Group Vice President of Center Store Merchandising at Kroger. "Whether enjoying the game at home, heading to a stadium tailgate or gathering under the Friday night lights, we're looking forward to helping customers tackle their game day plans with these exclusive, limited-time flavors."

Celebrating the return of fall football season, the limited-time Champion Chip Collection puts a must-try spin on familiar game day grub, creating new and unique bites fit for a true champion. A winning addition to any snack lineup, the perfectly crunchy and flavor-packed collection includes:

1. Pigs in a Blanket: The ultimate bite-size snack reimagined in a classic potato chip, packed with the savory flavors of hot dog, buttery pastry and a hint of mustard.
2. Mozzarella Sticks: These golden, crispy chips are bursting with the cheesy flavor of classic mozzarella sticks, complete with notes of buttery breading and a touch of marinara magic.
3. Buffalo Wing: Bringing all the heat to game day, these rippled chips pack an unbeatable buffalo-flavored punch – no wet napkins or saucy fingers required.

With the Champion Chip Collection, perfectly refreshing beverages, double-dip-worthy dips, and unbeatable appetizers, Kroger makes it impossible for customers to fumble their snack spreads. Available in limited quantities, the Champion Chip Collection won't stick around for overtime. To score a bag before the final whistle, all three flavors can be shopped exclusively at  Kroger Family of Stores, while products last. Find a location here to snag the Champion Chip Collection before the clock runs out.

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About Kroger
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies more than 400,000 associates who serve over 11 million customers daily through an e-commerce experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities. To learn more about us, visit our newsroom and investor relations site. 

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SOURCE The Kroger Co.

FAQ

What are the new Kroger Champion Chip Collection flavors for 2025?

The Kroger Champion Chip Collection features three flavors: Pigs in a Blanket (hot dog and pastry), Mozzarella Sticks (cheese and marinara), and Buffalo Wing (rippled chips with buffalo flavor).

Where can I buy Kroger's Champion Chip Collection?

The Champion Chip Collection is available exclusively at Kroger Family of Stores while supplies last.

How long will Kroger's Champion Chip Collection be available?

The Champion Chip Collection is a limited-time offering available while supplies last during the 2025 football season.

What inspired Kroger's new potato chip flavors?

The flavors were inspired by popular game day appetizers and football season snacks, designed to recreate familiar tailgating and stadium foods in chip form.