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Kroger Expands Fresh Food Access with EBT Payment Acceptance for SNAP Online Grocery Orders Nationwide

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Kroger now accepts EBT payments for digital Pickup and Delivery orders, expanding customer access to fresh, healthy foods under the SNAP program.
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  • Kroger's acceptance of EBT payments for digital orders increases accessibility to fresh, healthy foods for SNAP beneficiaries.
  • Customers can use EBT payments for purchases through the Kroger app or at Kroger.com for both Pickup and Delivery.
  • Kroger's OptUP nutrition rating system allows customers to explore nutrition facts and healthy options.
  • Customers with digital accounts can access personalized digital offers to maximize savings on their purchases.
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EBT payments enabled for Pickup and Delivery orders at every Kroger Family of Stores location

CINCINNATI, Oct. 25, 2023 /PRNewswire/ -- The Kroger Co. (NYSE: KR) today announced it now accepts EBT payment for digital Pickup and Delivery orders across Kroger Family of Stores, expanding customer access to fresh, healthy foods under the Supplemental Nutrition Assistance Program (SNAP).

"We believe everyone should have access to fresh, affordable and nutritious food," said Rodney McMullen, Kroger's Chairman and CEO. "I am so proud of our passionate teams who worked closely with the USDA to remove barriers to healthy foods so that more of America can access the food they need to thrive."

Kroger Family of Stores have made it easy for customers to utilize their SNAP benefits for many years. More recently, the retailer collaborated with the U.S. Department of Agriculture Food and Nutrition Service (USDA) over many months to enable EBT digital acceptance across all banners, allowing customers to use EBT payments for purchases through the Kroger app or at Kroger.com for both Pickup and Delivery. Kroger also participated in a USDA pilot testing EBT payment acceptance during the pandemic.

SNAP payments online make it easier and more convenient than ever for customers to purchase fresh and healthy foods. Customers can also explore nutrition facts and healthy options using Kroger's OptUP nutrition rating system for free. OptUP is easily accessible through the Kroger app or at Kroger.com. As customers fill their carts, they can view nutrition scores for their favorite items and explore "better-for-you" alternatives and shop items that are aligned to specialized diets, including low sodium, no sugar added or contains probiotics.

To begin placing digital orders today, customers can create an account through the Kroger app or at Kroger.com. Simply add an EBT account number as a new card under "My Account" and "Wallet." Fill a cart with SNAP-eligible items, select a convenient Pickup or Delivery time and checkout. Once in the checkout screen, select EBT as the payment method and enter the PIN to confirm the order. Customers with digital accounts can also access personalized digital offers to maximize savings on items that matter most to their families.

To learn more about using SNAP EBT for Kroger digital orders, visit here.

About Kroger
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies nearly half a million associates who serve over 11 million customers daily through a seamless digital shopping experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities by 2025. To learn more about us, visit our newsroom and investor relations site.

 

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SOURCE The Kroger Co.

FAQ

How can customers use EBT payments for Kroger digital orders?

Customers can create an account through the Kroger app or at Kroger.com, add an EBT account number as a new card, and select EBT as the payment method during checkout.

What is Kroger's OptUP nutrition rating system?

Kroger's OptUP nutrition rating system allows customers to view nutrition scores for their favorite items and explore healthier alternatives.

Can customers access personalized digital offers with a digital account?

Yes, customers with digital accounts can access personalized digital offers to maximize savings on their purchases.

The Kroger Co.

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Supermarkets and Other Grocery (except Convenience) Stores
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United States of America
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About KR

kroger, one of the world’s largest retailers, employs more than 339,000 associates who serve customers in 2,425 supermarkets and multi-department stores in 31 states under two dozen local banner names including kroger, city market, dillons, jay c, food 4 less, fred meyer, fry's, king soopers, qfc, ralphs and smith's. the company also operates 789 convenience stores, 337 fine jewelry stores, 1,109 supermarket fuel centers and 38 food processing plants in the u.s. kroger also operates over 80 “the little clinic” retail healthcare sites inside select kroger, king sooper and fry’s stores. recognized by forbes as the most generous company in america, kroger supports hunger relief, breast cancer awareness, the military and their families, and more than 30,000 schools and grassroots organizations in the communities it serves. kroger contributes food and funds equal to 160 million meals a year through more than 80 feeding america food bank partners. for more information please visit kroger.c