Kroger Launches New Simple Truth™ Protein Line with 80+ Nutritious Meals and Snacks, Free From Unwanted Ingredients

Rhea-AI Summary

Kroger (NYSE:KR) has launched its largest product expansion yet with the new Simple Truth™ Protein line, featuring over 80 protein-packed meals and snacks. The new line represents the widest private label offering of protein products in the market, focusing on nutritious, convenient, and affordable options that are free from artificial colors, flavors, and preservatives.

The product range includes various options from breakfast items to workout recovery foods and heat-and-eat meals. Notable products include Protein French Toast Sticks, Mushroom Blend Instant Decaf Coffee, Jalapeno Cheddar Protein Puffs, Cacio E Pepe Chicken Bowl, and Chocolate Fudge Brownie Mix. The expansion aligns with Kroger's commitment to offering quality products at affordable prices while maintaining their Fresh & Quality Guarantees.

Positive

• Launch of 80+ new protein products, creating the largest private label protein offering in the market
• Expansion of the successful Simple Truth brand into high-demand protein category
• Strategic focus on combining affordability with quality in the growing protein segment
• Products are free from artificial colors, flavors, and preservatives

Negative

• None.

News Market Reaction

+0.31%

1 alert

+0.31% News Effect

On the day this news was published, KR gained 0.31%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Retailer creates the widest private label offering of protein products on the market

CINCINNATI, Sept. 17, 2025 /PRNewswire/ -- The Kroger Co. (NYSE: KR) is simplifying protein and enabling customers to reach their protein goals more easily with the launch of Simple Truth™ Protein products. The entirely new exclusive line includes 80+ protein packed, nutritious, convenient and affordable meals and snacks that are packed with flavor and Free From unwanted ingredients, such as artificial colors, flavors and preservatives.

Wellness and protein can often feel complicated, and Simple Truth® is making it easier with new protein-packed products from a brand customers know, love and trust. The new protein-packed line is designed to jumpstart better-for-you habits simply with the widest private label offering of protein products on the market.

"Simple Truth™ Protein is Kroger's largest product expansion for the brand yet, designed to support customers who are prioritizing wellness and protein in their diets," says Ann Reed, Group Vice President of Our Brands at Kroger. "By combining quality and affordability, these products highlight Kroger's commitment to Our Brands innovation and to meeting customers' protein needs without the premium price tag."

Offering everything from on-the-go convenience and workout recovery to heat-and-eat meals and pantry staples that support balanced routines, customers can satisfy cravings while reaching their protein goals, including these registered dietitian-approved products:

• Simple Truth™ Protein French Toast Sticks: A timeless breakfast classic made with cozy cinnamon, enjoy this breakfast staple with a protein boost.
• Simple Truth™ Protein Instant Decaf Coffee - 7 Superfood Mushroom Blend: Fuel the morning with a decaf mushroom blend that is made with pea protein.
• Simple Truth™ Protein Jalapeno Cheddar Protein Puffs: Made with a bold and spicy kick, these jalapeno puffs are the perfect protein snack to fuel your afternoon.
• Simple Truth™ Protein Cacio E Pepe Chicken Bowl: Grilled chicken with fresh pasta in a peppercorn sauce, this protein-packed bowl is perfect for on-the-go dinners.
• Simple Truth™ Protein Chocolate Fudge Brownie Mix: Indulge in this decadently rich chocolate fudge brownie while staying on track with your goals.

As Simple Truth® continues to innovate and expand its protein line, customers can expect to see even more affordable, convenient and nutritious options that align with their daily needs.

At Kroger, customers do not have to choose between a good meal and a good deal. That means customers can get the products they need, want and love for their families with clear savings right at the shelf. In addition to its everyday low prices, Kroger is simplifying promotions and has lowered prices on thousands of items. With Kroger's Fresh & Quality Guarantees, customers never have to compromise high-quality for low prices.

About Kroger
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies, more than 400,000 associates who serve over 11 million customers daily through an ecommerce shopping experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities by 2025. To learn more about us, visit our newsroom and investor relations site.

 

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SOURCE The Kroger Co.

FAQ

What new products did Kroger (KR) launch in September 2025?

Kroger launched Simple Truth™ Protein, a new line of over 80 protein-packed meals and snacks, including French Toast Sticks, Mushroom Blend Coffee, Protein Puffs, and ready-to-eat meals.

How many products are included in Kroger's new Simple Truth Protein line?

The new Simple Truth Protein line includes more than 80 products, ranging from breakfast items to snacks and heat-and-eat meals.

What makes Kroger's Simple Truth Protein products different from competitors?

Simple Truth Protein products are free from artificial colors, flavors, and preservatives, while offering affordable prices and representing the widest private label protein product offering in the market.

What types of products are available in Kroger's new protein line?

The line includes French Toast Sticks, Mushroom Blend Instant Decaf Coffee, Jalapeno Cheddar Protein Puffs, Cacio E Pepe Chicken Bowl, and Chocolate Fudge Brownie Mix, among other protein-enriched meals and snacks.

Are Kroger's new Simple Truth Protein products affordable?

Yes, Kroger emphasizes that the new protein line combines quality and affordability, offering protein products without a premium price tag as part of their everyday low prices strategy.