Kroger Rings in Sunny Season with Fresh Favorites

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The Kroger Co. (NYSE: KR) announced its seasonal eating guide, highlighting fresh fruits, vegetables, and greens available for spring and summer. Customers can enjoy in-season items like strawberries, pineapples, asparagus, and kale. Kroger offers fresh-cut produce, ready-to-eat meals, and numerous recipes for the season. The retailer promotes its OptUP nutrition rating system accessible via app or website, helping customers make healthier choices. Additionally, Kroger supports food and OTC benefit cards, enhancing affordability for eligible purchasers. Boost by Kroger Plus offers significant savings on groceries and fuel, with a free trial available.

  • Highlighting seasonal fresh fruits and vegetables, promoting healthy eating.
  • Availability of fresh-cut produce and ready-to-eat meals increases convenience.
  • OptUP nutrition system provides valuable health insights and diet-friendly options.
  • Food and OTC benefit card support enhances affordability for eligible customers.
  • Boost by Kroger Plus membership offers significant savings on groceries and fuel.
  • Free 30-day trial for Boost membership and potential savings of up to $1,000 per year.
  • No specific financial data provided on the potential impact of seasonal promotions.
  • The press release lacks details on any new products or innovations introduced.
  • No mention of how seasonal items impact Kroger's overall revenue or profitability.
  • Unclear how widely accessible or effective the OptUP system is for all customers.

Retailer shares hacks to eat "in season" this spring and summer

CINCINNATI, May 15, 2024 /PRNewswire/ -- The Kroger Co. (NYSE: KR) today shared how customers can make the most of warm weather meals boasting lots of fruits and veggies with a seasonal eating cheat sheet along with tons of fresh recipes for spring and summer.

"Fresh is always in season at Kroger, and as warm weather approaches, we know our customers are ready to enjoy lots of fruits and vegetables that are at peak seasonality," said Dan De La Rosa, Kroger's group vice president of Fresh Merchandising. "Customers can look forward to their seasonal favorites and—as always—unparalleled freshness this spring and throughout summer with limitless possibilities for delicious meals or enjoy with no prep and just a simple bite."

Jump into spring and summer with these delicious in-season items.

  • Fruits: Strawberries, Apples, Pineapple, Apricots, Kiwi, Peaches, Cherries, Watermelon and Grapes
  • Vegetables: Asparagus, Peas, Sweet Onions, Radishes, Mushrooms, Carrots, Corn, Zucchini and Summer Squash
  • Greens: Lettuce, Kale, Spinach, Collard Greens, Cabbage and Swiss Chard
  • Citrus: Lemons and Limes

Kroger makes it easy to enjoy in-season items with fresh cut fruit and veggies prepared in-store daily. Take a fresh spin on seasonal favorites with delicious dishes like:

Find even more fresh inspiration at Kroger's blog, The Fresh Lane, with simple solutions like how to cut spring and summer vegetables, how to cook asparagus and more.

Customers can also explore nutrition facts and healthy options using Kroger's free OptUP nutrition rating system. OptUP is easily accessible through the Kroger app or at As customers fill their carts, they can view nutrition scores for their favorite items, explore "better-for-you" alternatives and shop items that are aligned to specialized diets, including low sodium, no sugar added or contains probiotics.

Many fresh foods, including fruits and vegetables, are eligible for purchase using food and over-the-counter (OTC) benefit cards. Eligible individuals could include Medicare Advantage members, some Medicaid, and some commercial payors. Recipients of these benefits may use food and OTC benefit cards in store for eligible groceries, over-the-counter medications and more. Kroger is committed to making healthy choices available for everyone, providing value to customers along the way. For a complete list of available items, check individual health provider plans. If applicable, these benefit cards can be used alongside other supplemental benefits programs. To learn more, visit here.

For even more fresh products and everyday savings, visit or the Kroger app, offering more than $600 in savings available weekly in digital coupons. With more than 30,000 mouthwatering possibilities, customers are a swipe away from inspiration to reality. Kroger is worth it every time.

Customers can shop these items and more in-store or through Kroger Pickup and Delivery, offering the same products at the same low prices no matter how they shop. Save even more with Boost by Kroger Plus, the delivery membership that can save customers up to $1,000 per year on fuel and grocery delivery. Eligible customers can now try the Boost membership with a free 30-day trial and subscribe on a monthly basis for as little as $7.99

Kroger Family of Companies Rewards World Elite Mastercard® eligible cardmembers may now redeem a free one-year, next-day Boost membership or cardholders who are current annual Boost members may receive a free one-year extension of their next-day Boost membership. To learn more and redeem this Kroger Rewards World Elite Mastercard® cardmember offer visit the Boost Membership Benefits page.  

*The creditor and issuer of the Kroger Family of Companies Rewards World Elite Mastercard® is U.S. Bank National Association, pursuant to a license from Mastercard International Incorporated.

About Kroger
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies nearly half a million associates who serve over 11 million customers daily through a seamless digital shopping experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities by 2025. To learn more about us, visit our newsroom and investor relations site.


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SOURCE The Kroger Co.


What seasonal fruits and vegetables are available at Kroger in spring and summer?

Kroger offers fruits like strawberries, apples, pineapples, apricots, kiwi, and watermelon, and vegetables such as asparagus, peas, sweet onions, radishes, and zucchini.

How can customers use Kroger's OptUP nutrition rating system?

The OptUP system is accessible through the Kroger app or, allowing customers to view nutrition scores and explore healthier alternatives.

What benefits do food and OTC benefit cards provide at Kroger?

These cards allow eligible individuals to purchase groceries, over-the-counter medications, and more, making healthy choices more affordable.

What savings can Boost by Kroger Plus members expect?

Boost members can save up to $1,000 per year on fuel and grocery delivery, with a free 30-day trial available.

Are there any specific recipes recommended by Kroger for the spring and summer?

Kroger suggests recipes like Veggie-Stuffed Shells, Plant-based Creamy Spinach Spaghetti, and several seasonal salads including Blue Asparagus Salad and Vegan Harvest Salad.

The Kroger Co.


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