Make Dinnertime Fresh Together

Rhea-AI Summary

Kroger (NYSE:KR) has released a comprehensive guide for families to prepare fresh, seasonal meals together, focusing on summer produce and healthy eating habits. The initiative, led by Group VP of Fresh Merchandising Carlo Baldan, provides tips for family meal preparation including eating the rainbow, grilling vegetables, experimenting with seasonings, and making fruit-based desserts.

The company highlighted its Private Selection® products, including Black Diamond Watermelons and Hatch Chiles. Additionally, Kroger is offering nutritional support through its OptUP program, which includes a free 30-minute dietitian consultation for Plus loyalty customers. The company also accepts food and OTC benefit cards for eligible customers and emphasizes its commitment to providing quality products at competitive prices.

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Retailer brings the family together in the kitchen

CINCINNATI, Aug. 5, 2025 /PRNewswire/ -- The Kroger Co. (NYSE: KR) today shared easy tips to make a fresh family meal together, centered around in-season fruits and vegetables, that even the youngest kids can enjoy preparing.

"Cooking and eating together as a family can be a rare pleasure," said Carlo Baldan, Kroger group vice president of Fresh Merchandising. "Eating fresh, in season fruits and vegetables is a healthy and simple way to gather, especially in the summertime. With endless ways to prepare a meal, often highlighting the incredible natural flavors found in Kroger's produce section is simply the best and made even better together with family."

Enjoy summertime with produce at its peak of freshness:

• Vegetables: Avocados, Beets, Bell Peppers, Carrots, Celery, Corn, Cucumbers, Eggplant, Garlic, Green Beans, Okra, Onions, Peas, Summer Squash, Tomatillos, Tomatoes and Zucchini
• Fruits: Apricots, Blackberries, Blueberries, Cantaloupe, Cherries, Honeydew Melon, Mangos, Peaches, Pears, Plums, Raspberries, Watermelon, Strawberries, Apples, Pineapple and Bananas
• Citrus: Lemons and Limes

Have fun in the kitchen and explore how fresh foods impact health and wellness with these tips from Kroger, including:

• Eat the rainbow: Eating a variety of fruits and vegetables ranging in colors like red, green, orange, yellow and purple provide maximum nutrition benefits that help fight chronic and preventable diseases. Toss together a crisp salad using vegetables in season such as tomatoes, corn, carrots and cucumbers. The smallest helpers can wash the produce with a thorough check from adults. Little ones can also have fun building the salad, creating their own array of vibrantly colored vegetables.
• Make it a craft: With the help of an adult, build a skewer with prepared onions, bell peppers, zucchini and summer squash. Create fun patterns using the ingredients, rotating colors, shapes and sizes. A few minutes on the grill will keep the vegetables crisp and add a delicious caramelization.
• Experiment with spices and herbs: Dress up fresh items with natural ingredients like rosemary, oregano, paprika, salt, pepper or cumin to bring out the incredible flavors of vegetables such as green beans, eggplant, okra, summer squash and more. Measure out spices and herbs ahead of time for young chefs, allowing them to experiment, taste and season.
• Cool down with dessert: Make simple popsicles using in season berries and watermelon. Try blending fruits with Greek yogurt, honey and a squeeze of citrus—lemon or lime—for a treat kids will have fun making and eating. Or keep it simple with frozen bananas and let the family pick toppings like peanut butter or dark chocolate.
• Try something new: Be bold and try Kroger's exclusive seasonal offerings. New this summer are super sweet, exceptionally juicy Private Selection® Black Diamond Watermelons. Perfect for cookouts, snacks and even breakfast. Do not miss out on the limited-time only Private Selection® Hatch Chiles, a seasonal customer favorite straight from the farm fields of Hatch, New Mexico. Available in mild, medium, hot and extra hot, there are chiles for every palate but be sure to get them while they last.

In addition to fruits and veggies, create a balanced meal with lean proteins like chicken and fish and include heart healthy grains such as whole wheat pasta, brown rice or quinoa.

Eating fresh, seasonal produce is an excellent way to incorporate healthy foods into diets. Beyond the produce section, Kroger customers can easily find nutrition options by utilizing the OptUP program and checking the FoodHealth Score of their favorite products. Kroger Plus loyalty customers can OptUP™ their nutrition further by unlocking one free 30-minute dietitian visit for customized product recommendations, meal hacks and delicious, budget-friendly meal planning inspiration to identify new ways to connect with food. These convenient virtual sessions fit customer schedules, providing connections with a registered dietitian from anywhere. Click here to sign up today. 

Many fresh foods, including fruits and vegetables, are eligible for purchase using food and over-the-counter (OTC) benefit cards. Eligible individuals could include Medicare Advantage members, some Medicaid, and some commercial payors. Recipients of these benefits may use food and OTC benefit cards in store for eligible groceries, over-the-counter medications and more. Kroger is committed to making healthy choices available for everyone, providing value to customers along the way. For a complete list of available items, check individual health provider plans. If applicable, these benefit cards can be used alongside other supplemental benefits programs. To learn more, visit here.

At Kroger, customers do not have to choose between a good meal and a good deal. That means customers can get the products they need, want and love for their families with clear savings right at the shelf. In addition to its everyday low prices, Kroger is simplifying promotions and has lowered prices on thousands of items from summer essentials to most-loved staples. With Kroger's Fresh & Quality Guarantees, customers never have to compromise high-quality for low prices. Families can also save with Kroger's Big Deal! bulk packages, a great way to help parents stock up on the kids' favorite items and save.

About Kroger 
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies more than 400,000 associates who serve over 11 million customers daily through an e-commerce experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities. To learn more about us, visit our newsroom and investor relations site.   

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SOURCE The Kroger Co.

FAQ

What seasonal produce items is Kroger promoting for Summer 2025?

Kroger is promoting a wide variety of summer produce including vegetables (avocados, corn, tomatoes, zucchini), fruits (berries, melons, peaches), and featuring special items like Private Selection® Black Diamond Watermelons and Hatch Chiles.

What nutritional support services does Kroger (KR) offer to customers in 2025?

Kroger offers the OptUP program with FoodHealth Scores and provides Plus loyalty customers with a free 30-minute dietitian consultation for personalized nutrition guidance and meal planning.

How is Kroger (KR) making healthy food more accessible in 2025?

Kroger accepts food and OTC benefit cards for eligible customers (Medicare Advantage, some Medicaid, and commercial payors), offers everyday low prices, and provides Fresh & Quality Guarantees on products.

What are Kroger's family meal preparation tips for Summer 2025?

Kroger recommends eating the rainbow with varied colored produce, creating vegetable skewers, experimenting with herbs and spices, and making fruit-based desserts like popsicles with seasonal ingredients.