Refresh your Beauty Routine this Summer at Kroger

Rhea-AI Summary

Kroger (NYSE: KR) has unveiled its summer beauty product lineup, featuring affordable alternatives to popular beauty items and exclusive brands. The company is highlighting a complete summer skincare and makeup routine including cleansers, moisturizers, sunscreens, and cosmetics. Key offerings include Kroger-branded dupes for high-end products, such as their Foaming Face Wash, Hydrating Facial Moisture Water Gel, and various sunscreen options. The retailer has partnered with brands like MCoBeauty and Nude by Nature for exclusive products. Kroger emphasizes value with lower prices on over 1,000 items storewide and more than $600 in weekly digital coupons, maintaining their Fresh & Quality Guarantees while offering competitive pricing.

Positive

• Introduction of private label beauty products as affordable alternatives to high-end brands
• Exclusive partnerships with brands like MCoBeauty and Nude by Nature
• Price reduction initiative on over 1,000 items across stores
• Offering over $600 in weekly digital coupons

Negative

• None.

Retailer shares glow up routine highlighting customer-favorite products and new items hitting the shelves

CINCINNATI, May 28, 2025 /PRNewswire/ -- The Kroger Co. (NYSE: KR), America's grocer, is sharing how customers can refresh their beauty routine this summer with new glow-worthy products and trending customer favorites.

"A summer glow up is more affordable at Kroger," said Kate Meyer, Kroger Health & Beauty Care Vice President. "We are conveniently offering customer favorite 'holy grail' makeup products and beauty dupes at a price point for everyone. From a refreshed beauty routine to melt-proof makeup regimes, customers can find everything they need to pamper themselves."

To kick off the summer season, implement a new beauty routine that can be found conveniently in the beauty aisles at Kroger. Leave dry skin in the winter and prepare for a season of radiant, luminous skin. From head to toe, try this routine this summer:

Start with a Cleanser
In the summer, look for cleansers that battle the extra sweat and oil. Try COSRX Low pH Good Morning Gel Cleanser or Cetaphil Gentle Skin Cleanser.

Swap this for that: For customers who love a versatile foaming facial cleanser can try Kroger® Foaming Face Wash With Ceramides + Hyaluronic Acid.

Use a Light Moisturizer
In the summer months, opt for a lightweight moisturizer that absorbs easily and will not feel too heavy or greasy on the skin. Look for lightweight lotions, gels or water-based formulas such as Vanicream Daily Facial Moisturizer or MCoBeauty Hydrate Intense Moisture Boost Moisturizer.

Customers are raving about: Kroger® Hydrating Facial Moisture Water Gel is a must try for fans of brand name water gels.

Protect with Sunscreen
After cleansing and moisturizing, it is time to protect your skin barrier with a reliable sunscreen.

Dupe Alert: Try Kroger® Gimme Some Glow Sunscreen Lotion SPF 40. Ideal for daily use, this sunscreen illuminates skin with niacinamide and it's both water and sweat resistant for around 80 minutes.

Prep the Look
Before foundation, set the look with e.l.f. Power Grip Primer, an unsung hero in the routine to keep the look lasting all day. The gel-based formula grips to the skin and acts as a magnet for any products applied after it. Although the formula is sticky upon application, it dries down in under a minute and doesn't leave any tacky residue behind.

Brighten Up with Color
After creating a glowy base, introduce some color into the routine with MCoBeauty's Cheek & Lip Tint. This double duty tint blurs the line between a dewy gloss and stain formula, making it an essential multi-tasking product to boost complexion.

Available exclusively at Kroger: Achieve the sun kissed summer look with Australia clean beauty brand, Nude by Nature. Offering customers a wide selection of bronzers and more, including radiant loose power foundation, moisture infusion lip gloss and absolute volumizing mascara. 

Finish the base with Maybelline Super Stay Teddy Tint Lipstick, a soft lip tint that lasts up to 12 hours. Wear it sheer, blurred, bold or even on cheeks.

Final Touch: Make the Eyes Pop
Prep your lashes for mascara that really pops with Pretty Savvy™ Comfort Grip Eyelash Curler and L'Oreal Paris Paradise Big Deal Mascara. Perfect to withstand the summer heat all day long.

To lock in the moisture, try the viral internet favorite—EOS Shea Better™ Vanilla Cashmere Body Lotion. The vanilla cashmere captures the warmth of whipped vanilla, the softness of musk and the coziness of the caramel for a rich, luxurious fragrance and quickly absorbs for 24-hour hydration.

Dupe Alert: Level up the body fragrance step with a Sol de Janeiro® dupe at Kroger. Try MCoBeauty® Fragrance Mist Hair and Body Sprays, available in four different scents, these sprays are light, enticing and perfect for a quick refresh.

While the summer skincare routine is keeping things fresh, protecting the skin should always be a top priority. Compare Kroger's customer favorite sunscreen products to top skincare brands to get luxe for less:

• Kroger® Sunscreen Spray SPF 30
• Kroger® Gimme Some Glow Sunscreen Oil Spray SPF 50
• Kroger® Facial Sunscreen Broad Spectrum SPF 30 Morning Moisturizer
• Kroger® Refreshing Setting Mist Sunscreen SPF 40

Shopping at Kroger, customers will see lower prices on more than 1,000 items across the store in addition to everyday low prices and more than $600 in digital coupons available each week. With Kroger's Fresh & Quality Guarantees, customers never have to compromise high-quality for low prices.

About Kroger
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies more than 400,000 associates who serve over 11 million customers daily through an e-commerce experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities. To learn more about us, visit our newsroom and investor relations site. 

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SOURCE The Kroger Co.

FAQ

What new beauty products is Kroger (KR) launching for summer 2025?

Kroger is launching several private label products including Foaming Face Wash With Ceramides + Hyaluronic Acid, Hydrating Facial Moisture Water Gel, and Gimme Some Glow Sunscreen Lotion SPF 40, along with exclusive products from MCoBeauty and Nude by Nature.

How much can customers save on Kroger's (KR) beauty products in 2025?

Customers can access over $600 in weekly digital coupons and benefit from price reductions on more than 1,000 items across Kroger stores.

What exclusive beauty brands are available at Kroger (KR) stores?

Kroger exclusively carries Australian clean beauty brand Nude by Nature and features exclusive products from MCoBeauty, including their Fragrance Mist Hair and Body Sprays.

What sunscreen options does Kroger (KR) offer in their beauty line?

Kroger offers multiple sunscreen options including Sunscreen Spray SPF 30, Gimme Some Glow Sunscreen Oil Spray SPF 50, Facial Sunscreen Broad Spectrum SPF 30 Morning Moisturizer, and Refreshing Setting Mist Sunscreen SPF 40.