Spring into Clean with Kroger

Rhea-AI Summary

Kroger (NYSE: KR) has launched a spring cleaning campaign highlighting its private-label household cleaning products. The company emphasizes that its Kroger Brand products are formulated to match or exceed national brands' performance while offering better value. The initiative features a comprehensive room-by-room cleaning guide and includes popular products like Glass Cleaner, Disinfecting Concentrated Bleach, Paper Towels, and Cleaning Vinegar.

The company provides detailed cleaning tips for bedrooms, bathrooms, kitchens, and living areas, along with trending #CleanTok hacks for each space. Customers can purchase these products in-store or through Kroger Pickup and Delivery services. The company also promotes its Boost by Kroger Plus membership, which offers potential savings of up to $1,100 per year through fuel discounts, exclusive savings, streaming options, and grocery delivery benefits.

Retailer shares the Kroger Brand products that clean better for less and #CleanTok hacks for every room

CINCINNATI, May 5, 2025 /PRNewswire/ -- The Kroger Co. (NYSE: KR) today shared how customers can get homes clean for spring using Kroger® Brand products, quality guaranteed and promise to get the job done as good or better than national brands.

"Kroger® Brand household products are formulated to exceed expectations, come with a satisfaction guarantee and at an affordable price point," said Kate Meyer, Kroger's vice president of Home, Health & Beauty Care Merchandising. "Get an all-star spring-cleaning line up that does it all, featuring longtime Kroger® Brand customer favorites and affordable dupes on household classics that clean better for less. Getting homes ready for the season ahead does not have to be expensive and is a great way to reset for warm weather."

Where to start? 
Every home is a little different, but most spring-cleaning routines will either work top-down or bottom-up. Starting from the top of the house means the deep clean will probably begin with bedrooms and bathrooms. Make sure the necessary supplies are on hand to ensure the job can be completed. Finally, put on a good podcast, audiobook or some tunes to make the work go faster. Pro-tip: Focus on one area at a time so the progress is apparent, maximizing effectiveness.

Kroger® Brand Products to stock for spring cleaning:

• Kroger® Brand Glass Cleaner
• Kroger® Brand Disinfecting Concentrated Bleach
• Kroger® Brand Rugged + Reliable Paper Towels Double Plus Rolls BIG DEAL!
• Kroger® Brand Fresh Scent Toilet Bowl Cleaner with Bleach
• Kroger® Brand Disinfecting Wipes
• Kroger® Brand Extra Strength Erasing Pads—Dupe Alert!
• Kroger® Brand Disposable Latex Gloves
• Kroger® Foaming Bathroom Cleaner
• Kroger® Brand Fresh Scent Multi-Purpose Cleaning Vinegar
• Kroger® Brand Linen Dryer Sheets

Bedroom:

• Wash bed linens—including pillows, comforters and mattress pads that may not be cleaned as frequently as sheets.
• Flip the mattress to ensure balanced weight distribution, prolonging its usability.
• Vacuum under the bed and other hard-to-reach places that do not get swept on a regular basis.
• Clean out closets and wardrobes and donate any unwanted clothing. Dust, vacuum and clean any storage shelves.
• #CleanTok Hack: Use Kroger® Brand Linen Dryer Sheets to clean dusty baseboards tucked behind beds and dressers or any areas prone to dust bunnies.

Bathrooms:       

• Spray down hard surfaces with cleaning spray; toilets, sinks, showers, tubs and tile floors should all get the clean treatment. Ensure all cleaning products are thoroughly rinsed away. If there are hard water deposits on showerheads or faucets, one of the best solutions may be in the pantry. Fill a zip-top plastic bag with white vinegar and rubber-band it onto showerheads or taps, then let sit for half an hour.
• Wipe down mirrors with glass cleaner and do not forget areas behind the bathroom sink that are subject to splashing from frequent handwashing and toothbrushing.
• Tidy up linen closets, under bathroom sinks and medicine cabinets. Discard expired or empty products, restock bath linens, toilet paper and other regularly used bathroom items—now is also a great time to change out toothbrushes.
• #CleanTok Hack: Soak a Kroger® Brand Rugged + Reliable Paper towel in Kroger® Brand Multi-purpose Cleaning Vinegar and lay it over faucets for 10-15 minutes to effortlessly remove hardwater buildup.

Kitchen:

• Start with appliances like ovens with self-cleaning options, remove stove top grates, clean the inside of the microwave, remove any food buildup from the dishwasher and clean its filter, clean out the refrigerator and freezer. Spring is also the perfect time to clean out the pantry to identify expired items or products that need restocked.
• Spray down countertops, backsplash and cabinets and sweep and mop floors.
• #CleanTok Hack: Try Kroger® Brand Extra Strength Erasing Pads to clean even the messiest microwaves with cooked-on food.

Living Areas:

• Remove cushions from furniture to vacuum any debris. Move furniture and rugs to thoroughly clean underneath.
• Dust tabletops and decorative items.
• #CleanTok Hack: Try Kroger® Brand Glass Cleaner on stubborn furniture stains. Simply spray and let sit for 15 minutes then dab with a dry cloth.

All areas:

• Vacuum and mop floors.
• Wipe down walls, doors and door handles.
• Clean light fixtures.
• Empty and clean waste baskets.
• Clean windows.

Customers can shop these products and more in-store or through Kroger Pickup and Delivery offering the same fresh products at the same low prices no matter how they shop. Save even more with Boost by Kroger Plus, the delivery membership that can save customers up to $1,100* per year on fuel, exclusive savings, streaming options** and grocery delivery.

* Savings for Boost $99 membership, based on 2 deliveries per week, $91 weekly grocery spend, 13 gallons per fill-up and Fuel Point redemption twice per month. Along with streaming value of $119 based on $9.99 monthly fee for Disney+ Basic (With Ads) and Hulu (With Ads), and $11.99 monthly fee for ESPN+.

** Eligible subs only. Restrictions Apply. See retailer site for details.

About Kroger
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies nearly 420,000 associates who serve over 11 million customers daily through an e-commerce experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities. To learn more about us, visit our newsroom and investor relations site.

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SOURCE The Kroger Co.

FAQ

What cleaning products does Kroger offer under its private label?

Kroger offers various private label cleaning products including Glass Cleaner, Disinfecting Concentrated Bleach, Rugged + Reliable Paper Towels, Fresh Scent Toilet Bowl Cleaner, Disinfecting Wipes, Extra Strength Erasing Pads, Disposable Latex Gloves, Foaming Bathroom Cleaner, Multi-Purpose Cleaning Vinegar, and Linen Dryer Sheets.

How much can customers save with Boost by Kroger Plus membership?

Customers can save up to $1,100 per year with Boost by Kroger Plus membership through fuel savings, exclusive discounts, streaming options, and grocery delivery benefits.

What are some #CleanTok hacks recommended by Kroger (KR)?

Kroger recommends using Linen Dryer Sheets for dusty baseboards, soaking paper towels in cleaning vinegar for hardwater buildup, using Extra Strength Erasing Pads for microwave cleaning, and applying Glass Cleaner on stubborn furniture stains.

How can customers purchase Kroger Brand cleaning products?

Customers can purchase Kroger Brand cleaning products either in-store or through Kroger Pickup and Delivery services, with the same prices available across all shopping methods.