Leading UK-Based Digital Textile Print Provider Expands On-Demand Textile Production with Additional Kornit MAX PLUS Systems

Rhea-AI Summary

Kornit Digital (NASDAQ: KRNT) announced that UK print-on-demand provider Snuggle expanded its Kornit fleet to 9 systems, leveraging Atlas MAX PLUS, Atlas MAX POLY and a Titan Smart Textile Dryer to produce more than 24,000 pieces daily. The upgrade supports Snuggle’s time-to-market and retail print quality demands and follows a >3x expansion of its production space since 2017. Snuggle was an early Atlas MAX adopter in the UK and cites consistent graphic detail, economies per print, and continued partnership with Kornit as drivers for the investment. The announcement highlights on-demand capacity growth and sustained focus on quality and speed.

Positive

• Production capacity >24,000 pieces daily
• Fleet increased to 9 Kornit systems
• Production space expanded 3x since 2017
• Early Atlas MAX adopter in the UK for >5 years

Negative

• None.

Insights

Operations and Commercial Impact Analyst

Capacity expansion raises near-term revenue potential by scaling print throughput and attracting larger retail clients.

Snuggle has increased its Kornit fleet to 9 systems and now claims production capacity of more than 24,000 pieces daily, marking a multi-year scale-up from its 2017 baseline and a >3x expansion of physical space since 2017. This moves the company from boutique volumes toward higher-throughput, repeatable on‑demand fulfillment and should improve its ability to win larger online retail and decorator contracts that require consistent quality and fast lead times.

Execution depends on sustained order volume, machine utilization, and cost per print remaining economical at scale; labor, inks, maintenance, and throughput mix will determine margin outcomes. Integration risk is operational (ramp time, quality control across machines) rather than technological, given the stated uniformity of the Atlas MAX PLUS platform.

Watch for reported utilization rates, customer concentration changes, and any publicized large new client wins over the next 12 months. If utilization stays high and new contracts follow, the expansion will likely translate into measurable top‑line growth; if volumes lag, fixed-cost absorption could pressure margins.

• Snuggle expands its fleet to 9 Kornit Digital printing systems to produce more than 24,000 pieces daily, more than quadrupling its production capacity since 2017
  
  
• The Atlas MAX platform enables Snuggle to deliver consistently superior graphic detail and retail quality attracting new clients across the UK
  

ROSH-HA`AYIN, Israel, Oct. 15, 2025 (GLOBE NEWSWIRE) --  Kornit Digital LTD. (NASDAQ: KRNT) (“Kornit” or the “Company”), a global pioneer in sustainable, on-demand digital fashion and textile production technologies, announced today UK-based Snuggle has expanded its investment in the Kornit Atlas MAX PLUS direct-to-garment platform to meet increasing customer demand and maintain its exceptional time-to-market and its reputation for quality apparel.

Leveraging the Atlas MAX PLUS, Atlas MAX POLY, and a Kornit Titan Smart Textile Dryer, Snuggle can produce more than 24,000 pieces daily – all offering consistent world class print quality. The Peterborough company serves a broad range of online retailers and decorators with an array of print-on-demand services. Growing alongside customer needs, Snuggle has expanded its production space more than 3x since 2017.

“We were the first Atlas MAX customer in the UK when it was unveiled over five years ago, and have always been delighted with its ability to deliver consistent quality and an economical cost per print to ensure profitability in any quantity,” said Akil Thathia, Director and Founder at Snuggle, Ltd. “A key element of our business growth is directly tied to the power of Kornit technology – which is why we have invested so heavily in their advanced direct-to-garment systems over the years. Our partnership with Kornit is strategic to our continued planned growth and success.”

“If you’re looking for a real-world example of how digital textile production is transforming the industry – look no further than our partnership with Snuggle. The company has been at the forefront of high-quality, on-demand fulfillment since it was founded more than a decade ago – and continues to evolve and grow alongside customer requirements to match demands of a market requiring speed, adaptability and quality,” said Guy Yaniv, President of Kornit Digital Europe. “We’re proud Snuggle has chosen Kornit as the foundation of their digital textile production environment. Working together, we’ve enabled them to produce with the agility today’s market requires to rapidly grow their business. Partnership is the foundation to our joint success.”

Discover how the Kornit Atlas MAX PLUS is helping businesses like Snuggle transform their production capabilities by visiting: www.kornit.com/printer/atlas-max.

About Kornit Digital
Kornit Digital (NASDAQ: KRNT) is a worldwide market leader in sustainable, on-demand, digital fashion, and textile production technologies. The company offers end-to-end solutions including digital printing systems, inks, consumables, software, and fulfillment services through its global fulfillment network. Headquartered in Israel with offices in the USA, Europe, and Asia Pacific, Kornit Digital serves customers in more than 100 countries and states worldwide. To learn more about how Kornit Digital is boldly transforming the world of fashion and textiles, visit www.kornit.com.

Kornit Media Contact
Craig Librett
Public Relations
Craig.librett@kornit.com

Ingrid Van Loocke
Public Relations – Europe
ingrid@pr4u.be

Photos accompanying this announcement are available at 

https://www.globenewswire.com/NewsRoom/AttachmentNg/56c8b82d-7e72-4867-8b52-e72a61f556a0

https://www.globenewswire.com/NewsRoom/AttachmentNg/48474cee-9112-47ba-91cd-9d6c57cc702c

 

FAQ

What did Kornit (KRNT) announce about Snuggle on October 15, 2025?

Kornit announced Snuggle expanded its fleet to 9 systems and can produce over 24,000 pieces daily using Atlas MAX PLUS and related equipment.

How many garments can Snuggle produce daily with Kornit Atlas MAX PLUS (KRNT)?

Snuggle can produce more than 24,000 pieces daily using Atlas MAX PLUS, Atlas MAX POLY and a Titan Smart Textile Dryer.

How has Snuggle’s production footprint changed since 2017?

Snuggle has expanded its production space by more than 3x since 2017 to scale on-demand services.

What does Snuggle’s investment mean for KRNT revenue drivers in the UK?

The deal signals continued commercial adoption of Kornit Atlas platforms in the UK, supporting hardware sales and service demand for KRNT.

When did Snuggle first adopt Atlas MAX in the UK?

Snuggle was the first Atlas MAX customer in the UK when the platform launched over five years ago.

Where can investors find more information on the Kornit Atlas MAX PLUS used by Snuggle?

Product and platform details are available at www.kornit.com/printer/atlas-max.