Kuaishou Technology Announces Second Quarter and Interim 2024 Unaudited Financial Results
Rhea-AI Summary
Kuaishou Technology has announced its Q2 and H1 2024 unaudited financial results. For Q2 2024, average DAUs on the Kuaishou App reached 395.3 million (+5.1% YoY) and MAUs were 691.8 million (+2.7% YoY). Total revenue increased by 11.6% YoY to RMB31.0 billion. Gross profit increased by 23.0% to RMB17.1 billion, with a gross profit margin of 55.3%. Adjusted net profit rose to RMB4.7 billion (+74.1% YoY). E-commerce GMV grew by 15.0% to RMB305.3 billion. The company made significant strides in AI technology with its Kling AI and Kolors models gaining acceptance. For H1 2024, DAUs were 394.6 million (+5.2% YoY) and MAUs were 694.6 million (+4.6% YoY). Total revenue rose by 14.0% YoY to RMB60.4 billion and gross profit increased by 29.7% to RMB33.3 billion. The company’s domestic segment showed strong growth, while the overseas segment saw reduced operating losses.
Positive
- Average DAUs for Q2 2024 increased to 395.3 million (+5.1% YoY).
- Total revenue for Q2 2024 increased by 11.6% to RMB31.0 billion.
- Gross profit for Q2 2024 increased by 23.0% to RMB17.1 billion.
- Adjusted net profit for Q2 2024 rose to RMB4.7 billion (+74.1% YoY).
- E-commerce GMV in Q2 2024 grew by 15.0% to RMB305.3 billion.
- Gross profit margin improved to 55.3% in Q2 2024.
- Operating profit from the domestic segment increased to RMB4.5 billion in Q2 2024.
- Operating loss from the overseas segment decreased by 64.5% YoY to RMB277 million in Q2 2024.
Negative
- Revenue from the live streaming business decreased by 6.7% YoY to RMB9.3 billion in Q2 2024.
News Market Reaction
On the day this news was published, KSHTY gained 0.44%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Second Quarter 2024 Key Highlights
- Average DAUs on Kuaishou APP were 395.3 million, representing an increase of
5.1% from 376.0 million for the same period of 2023. - Average MAUs on Kuaishou APP were 691.8 million, representing an increase of
2.7% from 673.3 million for the same period of 2023. - Total e-commerce GMV(1) was
RMB305.3 billion , representing an increase of15.0% fromRMB265.5 billion for the same period of 2023. - Total revenue increased by
11.6% toRMB31.0 billion fromRMB27.7 billion for the same period of 2023. Online marketing services and live streaming contributed56.5% and30.0% , respectively, to the total revenue. The other13.5% came from other services. - Gross profit increased by
23.0% toRMB17.1 billion fromRMB13.9 billion for the same period of 2023. Gross profit margin in the second quarter of 2024 was55.3% , improving from50.2% for the same period of 2023. - Profit for the period was
RMB4.0 billion , compared toRMB1.5 billion for the same period of 2023. Adjusted net profit(2) increased toRMB4.7 billion fromRMB2.7 billion for the same period of 2023. - Operating profit from the domestic segment(3) increased to
RMB4.5 billion fromRMB3.0 billion for the same period of 2023. Operating loss from the overseas segment(3) decreased toRMB277 million by64.5% year-over-year.
First Half 2024 Key Highlights
- Average DAUs on Kuaishou APP were 394.6 million, representing an increase of
5.2% from 375.1 million for the same period of 2023. - Average MAUs on Kuaishou APP were 694.6 million, representing an increase of
4.6% from 663.9 million for the same period of 2023. - Total e-commerce GMV(1) was
RMB593.3 billion , representing an increase of21.0% fromRMB490.2 billion for the same period of 2023. - Total revenue increased by
14.0% toRMB60.4 billion fromRMB53.0 billion for the same period of 2023. Online marketing services and live streaming contributed56.6% and29.6% , respectively, to the total revenue. The other13.8% came from other services. - Gross profit increased by
29.7% toRMB33.3 billion fromRMB25.6 billion for the same period of 2023. Gross profit margin in the first half of 2024 was55.1% , improving from48.4% for the same period of 2023. - Profit for the period was
RMB8.1 billion , compared toRMB605 million for the same period of 2023. Adjusted net profit(2) increased toRMB9.1 billion fromRMB2.7 billion for the same period of 2023. - Operating profit from the domestic segment(3) increased to
RMB8.5 billion fromRMB4.0 billion for the same period of 2023. Operating loss from the overseas segment(3) decreased toRMB545 million by66.0% year-over-year.
Mr. Cheng Yixiao, Co-founder, Chairman, and Chief Executive Officer of Kuaishou, said, "In the second quarter of 2024, we actively advanced our strategic initiatives within our user and commercial ecosystems. Employing clear and efficient operating strategies, we focused on enhancing user experiences in line with our revenue-generating activities, which led to high-quality and accelerated growth in user traffic. Additionally, we substantially enhanced our financial results. With a gross margin exceeding
Second Quarter 2024 Financial Review
Revenue from our online marketing services increased by
Revenue from our live streaming business decreased by
Revenue from our other services increased by
Other Key Financial Information for the Second Quarter of 2024
Operating profit was
Adjusted EBITDA(4) was
Total available funds(5) reached
Notes: |
(1) Placed on or directed to our partners through our platform. |
(2) We define "adjusted net profit" as profit for the period adjusted by share-based compensation expenses and net fair value changes on investments. |
(3) Unallocated items, which consist of share-based compensation expenses, other income, and other gains/(losses), net, are not included. |
(4) We define "adjusted EBITDA" as adjusted net profit for the period adjusted by income tax (benefits)/expenses, depreciation of property and equipment, depreciation of right-of-use assets, amortization of intangible assets, and finance income, net. |
(5) Total available funds which we considered in cash management included but not limited to cash and cash equivalents, time deposits, financial assets and restricted cash. Financial assets mainly included wealth management products and others. |
Business Review
In the second quarter of 2024, we continued to grow our revenues and profits amid a highly competitive landscape, making advancements across industry-leading AI technology, robust content and commercial ecosystems as well as efficient organization collaboration that set the stage for our platform to thrive in a dynamic market. Our total revenue increased by
As an AI-driven technology company, we have constructed advanced infrastructure to support the trainings and inference of large models with trillions of parameters. Based on this, we developed industry-leading AI matrix including KwaiYii Large Language Models (快意大語言模型), large visual generation models and recommendation models. In the second quarter of 2024, we made considerable strides in large visual generation models. We launched full beta testing for our large video generation model Kling AI (可靈AI) and rolled out a membership program to global users, bringing further upgraded features. Our advanced text-to-image AI generation model Kolors (可圖) has been officially open-sourced to encourage a collaborative, robust ecosystem. Our AI matrix is now seamlessly embedded across various business scenarios, supporting content creation, content understanding and recommendations, and user interactions. This powerful combination significantly enhances our commercial competitiveness by providing merchants and marketing clients with more effective and efficient tools. In the first half of 2024, nearly 20,000 merchants utilized our AI matrix to optimize their operations on the Kuaishou platform, and marketing clients' daily spending with AIGC marketing materials peaked at
User and content ecosystem
In the second quarter of 2024, the average DAUs and MAUs on the Kuaishou App reached 395 million and 692 million, representing year-over-year increases of
We deepened our strategy of high-quality growth. By improving our traffic allocation mechanism and building scenarios for user demand insight, we successfully enhanced user experience in synergy with our revenue-generating businesses. By optimizing measures such as hot comments ranking, we fostered a vibrant community atmosphere and improved user long-term retention rate, achieving high-quality growth in DAUs. Additionally, we improved the ROI of user retention costs through refined operational strategies.
We are dedicated to cultivating a healthy and vibrant content creation ecosystem and supporting high quality content creators with algorithm optimization. We continued to bring users premium content that showcases the unique characteristics of our platform across differentiated operating strategies in vertical industries. For example, we focus on creating native sports content that the public enjoys in our sports vertical. Riding on the booming interest for sports content before the start of the Olympic Games Paris 2024, we launched Kuaishou Village Olympics (快手村奧會), which attracted a live crowd of over 135,000 spectators and captivated more than 520 million viewers online, amassing more than 6.4 billion impressions. As a pioneer and leader in the short play industry, we leveraged our cutting-edge Kling AI to launch Legendary Mirrors of Mountains and Seas (山海奇鏡), the first-ever original AIGC fantasy short play in
For our search business, in the second quarter of 2024, we continued to optimize our "search after watching" feature and introduced single column format in displaying search results. This enhanced user experience and unlocked the commercialization potentials. Our search user penetration rate was further improved with MAUs for Kuaishou search reached nearly 500 million in the second quarter of 2024 while daily searches increased by over
Online marketing services
In the second quarter of 2024, revenue from online marketing services increased by
Revenue from our external marketing services grew notably in the second quarter of 2024, with the year-over-year growth rate surpassing that of the first quarter of 2024, particularly in the media information, e-commerce platforms, and local services industries. For paid short plays under the media information industry, we continued to improve user experience by refining native sales funnels and increase the scale of paying users through smart subsidies. This drove rapid growth in paid short plays marketing placement, with average daily marketing spending on paid short plays increasing by more than twofold year-over-year. Regarding smart placement, in the second quarter of 2024, the penetration rate of our external marketing product, Universal Auto X (UAX), continued to increase across multiple industries, with total marketing spending through UAX accounting for over
Revenue growth from our enclosed loop marketing services remained robust in the second quarter of 2024. The growth was driven by the ongoing optimization of our smart placement product strategies and capabilities, which led to total marketing spending by merchants using our omni-platform marketing solution or smart hosting products accounting for
E-commerce
Despite the consumer demand challenges faced by domestic e-commerce businesses, rapidly evolving consumption trend and e-commerce infrastructure are driving e-commerce's growth. Amid the new trends, lower-tier markets are emerging as mainstream markets with the largest population and the greatest potential for growth. We aim to help consumers discover affordable quality products that fit their needs through trustworthy streamers and content on Kuaishou. We are committed to fostering a sustainable, healthy KOL ecosystem while propelling multi-faceted, omni-domain operations for brands and merchants in self-operated live streaming, pan shelf-based e-commerce and short video e-commerce.
In the second quarter of 2024, our e-commerce GMV grew by
On the supply side, the number of average monthly active merchants in the second quarter of 2024 grew by more than
In terms of e-commerce scenarios, pan shelf-based e-commerce GMV in the second quarter of 2024 continued to outpace the overall platform, accounting for over
Live streaming
In the second quarter of 2024, revenue from our live-streaming business decreased by
We are dedicated to attracting mid-tier streamers, enhancing interactive live-streaming features, and encouraging streamers to produce high-quality content, all of which provide more reasons for users to engage with our platform. Additionally, as the official short video partner for CrossFire (穿越火線) and King Pro League (王者榮耀職業聯賽), we effectively helped generate greater attention to broader audience by leveraging our "short video + live streaming + community" ecosystem.
As an example of "live streaming+" services empowering traditional industries, in the second quarter of 2024, the daily average number of resume submissions on Kwai Hire (快聘) increased by more than
Overseas
We continued to deepen our local operations in key overseas markets during the second quarter of 2024 through advanced content offering, operation capabilities, and marketing initiatives. Under our ROI-driven growth strategies, we have been refining operations in traditional marketing channels and exploring new growth avenues. These initiatives drove steady growth in average DAUs in key overseas markets such as
In terms of monetization capabilities, our overseas revenues increased by
Business Outlook
The strong technological foundation we built with our AI matrix paves the way for innovations and our next stage of growth across our thriving content and commercial ecosystem. In the second half of 2024, we will continue our trajectory of high-quality growth, with a strong emphasis on technological innovation, leveraging our integrated AI matrix to explore the vast content and commercial potentials. We are confident that these strategic efforts will enable Kuaishou to sustain leading position in a competitive market environment, achieve long-term growth and deliver increased value and opportunities for our users, creators and partners.
About Kuaishou
Kuaishou is a leading content community and social platform with its mission to be the most customer-obsessed company in the world. Kuaishou has relentlessly been focusing on serving its customers and creating value for them through the continual innovation and optimization of its products and services. At Kuaishou, any user can chronicle and share their life experiences through short videos and live streams and showcase their talents. Working closely with content creators and businesses together, Kuaishou provides product and service offerings that address various user needs that arise naturally, including entertainment, online marketing services, e-commerce, online games, online knowledge-sharing, and more.
Forward-Looking Statements
Certain statements included in this press release, other than statements of historical fact, are forward-looking statements. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "might", "can", "could", "will", "would", "anticipate", "believe", "continue", "estimate", "expect", "forecast", "intend", "plan", "seek", or "timetable". These forward-looking statements, which are subject to risks, uncertainties, and assumptions, may include our business outlook, estimates of financial performance, forecast business plans, growth strategies and projections of anticipated trends in our industry. These forward-looking statements are based on information currently available to the Group and are stated herein on the basis of the outlook at the time of this press release. They are based on certain expectations, assumptions and premises, many of which are subjective or beyond our control. These forward-looking statements may prove to be incorrect and may not be realized in the future. Underlying these forward-looking statements are a large number of risks and uncertainties. In light of the risks and uncertainties, the inclusion of forward-looking statements in this press release should not be regarded as representations by the Board or the Company that the plans and objectives will be achieved, and investors should not place undue reliance on such statements. Except as required by law, we are not obligated, and we undertake no obligation, to release publicly any revisions to these forward-looking statements that might reflect events or circumstances occurring after the date of this press release or those that might reflect the occurrence of unanticipated events.
For investor and media inquiries, please contact
Kuaishou Technology
Investor Relations
Email: ir@kuaishou.com
CONDENSED CONSOLIDATED INCOME STATEMENT | ||||||||||
Unaudited | Unaudited | |||||||||
Three Months Ended | Six Months Ended | |||||||||
June 30, 2024 | March 31, 2024 | June 30, 2023 | June 30, 2024 | June 30, 2023 | ||||||
RMB'Million | RMB'Million | RMB'Million | RMB'Million | RMB'Million | ||||||
Revenues | 30,975 | 29,408 | 27,744 | 60,383 | 52,961 | |||||
Cost of revenues | (13,840) | (13,288) | (13,810) | (27,128) | (27,315) | |||||
Gross profit | 17,135 | 16,120 | 13,934 | 33,255 | 25,646 | |||||
Selling and marketing expenses | (10,040) | (9,384) | (8,636) | (19,424) | (17,359) | |||||
Administrative expenses | (792) | (462) | (945) | (1,254) | (1,864) | |||||
Research and development expenses | (2,805) | (2,843) | (3,155) | (5,648) | (6,075) | |||||
Other income | 34 | 118 | 113 | 152 | 165 | |||||
Other gains/(losses), net | 374 | 445 | (15) | 819 | 85 | |||||
Operating profit | 3,906 | 3,994 | 1,296 | 7,900 | 598 | |||||
Finance income, net | 66 | 114 | 158 | 180 | 269 | |||||
Share of losses of investments | (19) | (3) | (18) | (22) | (32) | |||||
Profit before income tax | 3,953 | 4,105 | 1,436 | 8,058 | 835 | |||||
Income tax benefits/(expenses) | 27 | 15 | 45 | 42 | (230) | |||||
Profit for the period | 3,980 | 4,120 | 1,481 | 8,100 | 605 | |||||
Attributable to: | ||||||||||
— Equity holders of the Company | 3,979 | 4,119 | 1,480 | 8,098 | 607 | |||||
— Non-controlling interests | 1 | 1 | 1 | 2 | (2) | |||||
3,980 | 4,120 | 1,481 | 8,100 | 605 | ||||||
CONDENSED CONSOLIDATED BALANCE SHEET | ||||
Unaudited | Audited | |||
As of June 30, 2024 | As of December 31, 2023 | |||
RMB'Million | RMB'Million | |||
ASSETS | ||||
Non-current assets | ||||
Property and equipment | 11,871 | 12,356 | ||
Right-of-use assets | 8,908 | 10,399 | ||
Intangible assets | 1,032 | 1,073 | ||
Investments accounted for using the equity method | 179 | 214 | ||
Financial assets at fair value through profit or loss | 13,695 | 5,245 | ||
Other financial assets at amortized cost | 143 | 283 | ||
Deferred tax assets | 5,854 | 6,108 | ||
Long-term time deposits | 13,580 | 9,765 | ||
Other non-current assets | 536 | 492 | ||
55,798 | 45,935 | |||
Current assets | ||||
Trade receivables | 6,526 | 6,457 | ||
Prepayments, other receivables and other current assets | 4,346 | 4,919 | ||
Financial assets at fair value through profit or loss | 31,180 | 25,128 | ||
Other financial assets at amortized cost | 845 | 950 | ||
Short-term time deposits | 9,578 | 9,874 | ||
Restricted cash | 89 | 128 | ||
Cash and cash equivalents | 11,437 | 12,905 | ||
64,001 | 60,361 | |||
Total assets | 119,799 | 106,296 | ||
CONDENSED CONSOLIDATED BALANCE SHEET | ||||
Unaudited | Audited | |||
As of June 30, 2024 | As of December 31, 2023 | |||
RMB'Million | RMB'Million | |||
EQUITY AND LIABILITIES | ||||
Equity attributable to equity holders of the Company | ||||
Share capital | - | - | ||
Share premium | 271,804 | 273,459 | ||
Treasury shares | (284) | (88) | ||
Other reserves | 34,298 | 33,183 | ||
Accumulated losses | (249,393) | (257,491) | ||
56,425 | 49,063 | |||
Non-controlling interests | 13 | 11 | ||
Total equity | 56,438 | 49,074 | ||
LIABILITIES | ||||
Non-current liabilities | ||||
Borrowings | 4,500 | - | ||
Lease liabilities | 6,985 | 8,405 | ||
Deferred tax liabilities | 16 | 18 | ||
Other non-current liabilities | 21 | 21 | ||
11,522 | 8,444 | |||
Current liabilities | ||||
Accounts payables | 24,897 | 23,601 | ||
Other payables and accruals | 19,192 | 16,592 | ||
Advances from customers | 4,124 | 4,036 | ||
Income tax liabilities | 269 | 1,222 | ||
Lease liabilities | 3,357 | 3,327 | ||
51,839 | 48,778 | |||
Total liabilities | 63,361 | 57,222 | ||
Total equity and liabilities | 119,799 | 106,296 | ||
Financial Information by Segment | ||||||||||||
Unaudited Three Months Ended | ||||||||||||
June 30, 2024 | March 31, 2024 | June 30, 2023 | ||||||||||
Domestic | Overseas | Unallocated | Total | Domestic | Overseas | Unallocated | Total | Domestic | Overseas | Unallocated | Total | |
RMB'Million | RMB'Million | RMB'Million | ||||||||||
Revenues | 29,896 | 1,079 | - | 30,975 | 28,417 | 991 | - | 29,408 | 27,297 | 447 | - | 27,744 |
Operating profit/(loss) | 4,498 | (277) | (315) | 3,906 | 3,991 | (268) | 271 | 3,994 | 3,034 | (780) | (958) | 1,296 |
Unaudited Six Months Ended | ||||||||
June 30, 2024 | June 30, 2023 | |||||||
Domestic | Overseas | Unallocated | Total | Domestic | Overseas | Unallocated | Total | |
RMB'Million | RMB'Million | |||||||
Revenues | 58,313 | 2,070 | - | 60,383 | 52,176 | 785 | - | 52,961 |
Operating profit/(loss) | 8,489 | (545) | (44) | 7,900 | 3,997 | (1,603) | (1,796) | 598 |
Reconciliation of Non-IFRS Accounting Standards Measures to the Nearest IFRS Accounting Standards Measures | |||||||||
Unaudited | Unaudited | ||||||||
Three Months Ended | Six Months Ended | ||||||||
June 30, | March 31, | June 30, | June 30, | June 30, | |||||
2024 | 2024 | 2023 | 2024 | 2023 | |||||
RMB'Million | RMB'Million | RMB'Million | RMB'Million | RMB'Million | |||||
Profit for the period | 3,980 | 4,120 | 1,481 | 8,100 | 605 | ||||
Add: | |||||||||
Share-based compensation expenses | 723 | 292 | 1,056 | 1,015 | 2,046 | ||||
Net fair value changes on | (24) | (24) | 157 | (48) | 85 | ||||
Adjusted net profit | 4,679 | 4,388 | 2,694 | 9,067 | 2,736 | ||||
Adjusted net profit | 4,679 | 4,388 | 2,694 | 9,067 | 2,736 | ||||
Add: | |||||||||
Income tax (benefits)/expenses | (27) | (15) | (45) | (42) | 230 | ||||
Depreciation of property and | 997 | 977 | 978 | 1,974 | 1,942 | ||||
Depreciation of right-of-use assets | 735 | 716 | 808 | 1,451 | 1,596 | ||||
Amortization of intangible assets | 26 | 27 | 39 | 53 | 77 | ||||
Finance income, net | (66) | (114) | (158) | (180) | (269) | ||||
Adjusted EBITDA | 6,344 | 5,979 | 4,316 | 12,323 | 6,312 | ||||
Note: | ||
(1) Net fair value changes on investments represents net fair value (gains)/losses on financial assets at fair | ||
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SOURCE Kuaishou Technology