Genpact Named a Brand to Watch in the IT Services Space by Brand Finance

Rhea-AI Summary

Genpact (NYSE: G) was named a brand to watch in Brand Finance's 2026 IT Services 25 report after a 16% increase in brand value to USD 1.5 billion, moving the company up one rank to 18th globally. Brand Finance attributed the rise to Genpact's pivot to a technology-first, agentic AI and advanced technology solutions strategy, its GenpactNext growth model, and a global rebrand launched in fall 2025 anchored by the tag line "On It." Genpact was one of only four IT services firms to deliver double-digit brand value growth in the report.

Positive

• Brand value +16% to USD 1.5 billion
• Moved up one rank to 18th in Brand Finance IT Services 25
• One of four IT services companies with double-digit brand growth
• Completed global rebrand in fall 2025 supporting AI-focused pivot

Negative

• None.

News Market Reaction

+2.19%

1 alert

+2.19% News Effect

On the day this news was published, G gained 2.19%, reflecting a moderate positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Brand value: USD 1.5 billion Brand value growth: 16% Brand ranking: 18th +3 more

6 metrics

Brand value USD 1.5 billion 2026 Brand Finance IT Services 25 report

Brand value growth 16% Increase in Genpact brand value in 2026 ranking

Brand ranking 18th Overall position in 2026 Brand Finance IT Services 25

Double-digit growers 4 companies IT services firms delivering double-digit brand value growth in 2026 report

Report year 2026 Brand Finance IT Services 25 report year

Rebrand timing Fall 2025 Timing of Genpact’s global rebrand with 'On It' tagline

Market Reality Check

Price: $39.15 Vol: Volume 1,411,893 vs 1,216...

normal vol

$39.15 Last Close

Volume Volume 1,411,893 vs 1,216,431 20-day average (1.16x typical activity). normal

Technical Price 44.75 is trading just above the 200-day MA at 44.24, while sitting 21.16% below the 52-week high and 19.38% above the 52-week low.

Peers on Argus

Genpact fell 2.53% alongside peers: EXLS -1.7%, KD -1.93%, EPAM -0.93%, PSN -0.8...

1 Up

Genpact fell 2.53% alongside peers: EXLS -1.7%, KD -1.93%, EPAM -0.93%, PSN -0.85%, GDS -2.46%, indicating a sector-wide downward move despite the positive brand recognition.

Historical Context

5 past events · Latest: Jan 13 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Jan 13	AI research release	Positive	-1.3%	Study on autonomous enterprises and AI adoption by large firms.
Jan 07	Earnings date notice	Neutral	+0.5%	Announcement of Q4 2025 earnings release and conference call.
Dec 10	Leadership changes	Positive	+1.3%	Three executive appointments to support GenpactNext and AI strategy.
Dec 04	Industry recognition	Positive	+0.8%	Named Horizon 3 Market Leader in intelligent supply chain services.
Nov 13	Debt financing	Neutral	-0.4%	Pricing of $350M 4.950% senior notes due 2030 under existing shelf.

Pattern Detected

Recent news events have generally produced modest price moves, with most reactions aligning with the tone of the announcements and only one noticeable divergence on positive AI-related research.

Recent Company History

Over the last few months, Genpact has issued several updates tied to its AI and transformation strategy. On Nov 13, 2025, it announced pricing of $350 million in 4.950% senior notes due 2030. Recognition as a Horizon 3 Market Leader in intelligent supply chain services on Dec 4, 2025 and new executive appointments on Dec 10, 2025 saw modest positive reactions. An AI-focused research report on autonomous enterprises released on Jan 13, 2026 coincided with a small decline. Today’s Brand Finance accolade continues the branding and AI-positioning narrative.

Regulatory & Risk Context

Active S-3 Shelf

Shelf Active

Active S-3 Shelf Registration 2025-11-13

Genpact has an effective automatic shelf registration on Form S-3ASR dated Nov 13, 2025, allowing it and certain subsidiaries to offer debt securities, common shares, preference shares, depositary shares, warrants, and units over time, with specific terms set by future prospectus supplements.

Market Pulse Summary

This announcement highlights Genpact’s recognition in the 2026 Brand Finance IT Services 25 report, ...

Analysis

This announcement highlights Genpact’s recognition in the 2026 Brand Finance IT Services 25 report, including a 16% increase in brand value to USD 1.5 billion and an improved rank to 18th. It reinforces the company’s pivot toward agentic AI and advanced technology solutions, following a global rebrand in fall 2025. In context with recent AI-focused research and industry accolades, investors may watch how brand strength interacts with existing financing tools under the effective Form S-3ASR shelf registration.

Key Terms

agentic ai, brand valuation methodology, iso-compliant, royalty-relief model, +1 more

5 terms

agentic ai technical

"strategic pivot to a technology-first, agentic AI and advanced technology solutions"

Agentic AI refers to computer systems that can make their own decisions and take actions without needing someone to tell them what to do each time. It's like giving a robot a degree of independence to solve problems or achieve goals on its own, which matters because it could change how we work and interact with technology in everyday life.

brand valuation methodology financial

"annual ranking evaluates the world's leading IT services brands using an ISO-compliant brand valuation methodology"

A brand valuation methodology is a systematic way to estimate how much a brand contributes to a company's overall worth, using consistent steps and calculations that combine sales, customer perception, market position and future earning potential. Investors use it like an appraiser uses a checklist when valuing a house: it helps translate reputation and customer loyalty into a dollar figure so they can compare companies, assess risk, and decide if a stock price fairly reflects intangible value.

iso-compliant technical

"Brand Finance's annual ranking evaluates the world's leading IT services brands using an ISO-compliant brand valuation methodology"

Iso-compliant means a product, process, or system meets internationally recognized standards set by the International Organization for Standardization (ISO). For investors, that signals consistent quality, lower operational and regulatory risk, and easier access to global markets—similar to a building code or recipe that ensures predictable results and reduces surprises in performance and costs.

royalty-relief model financial

"based on a standardized royalty-relief model and peer benchmarking across the sector"

A royalty-relief model is a way to estimate how much money a project or company saves when it is allowed to pay reduced or delayed royalty fees on production or sales. Think of it like a temporary coupon that lowers ongoing payments to a landowner or government; the model converts that relief into a dollar value that changes projected cash flow and profit. Investors use it to compare project value, forecast returns and assess risk because smaller or postponed royalties can materially boost early-stage economics and valuation.

peer benchmarking financial

"based on a standardized royalty-relief model and peer benchmarking across the sector"

Comparing a company’s financial metrics, operations, or valuation to those of similar companies to see how it stacks up. Like checking a student’s grades against classmates or a car’s fuel efficiency against similar models, peer benchmarking helps investors judge whether a stock is outperforming, underperforming, fairly priced, or at unusual risk, so they can make more informed buy, hold, or sell decisions.

AI-generated analysis. Not financial advice.

Brand Finance cites Genpact's double-digit brand value growth in its latest IT services rankings

NEW YORK, Jan. 21, 2026 /PRNewswire/ -- Genpact (NYSE: G), an agentic and advanced technology solutions company, has been ranked as one of the world's most valuable and strongest IT services brands in the 2026 Brand Finance IT Services 25 report. Genpact has emerged as a 'brand to watch' in the ranking, following a 16% increase in brand value to USD 1.5 billion, which pushed the brand up one rank to 18^th overall. To view the Brand Finance IT Services 25 report, click here.

According to the report, Genpact's rise in this year's ranking is the result of its strategic pivot to a technology-first, agentic AI and advanced technology solutions business. The shift has been supported by the company's GenpactNext growth model and strategic framework, along with a global rebrand launched in the fall of 2025. The rebrand was anchored by the tag line "On It," a powerful articulation of the exponential value Genpact creates for clients and employees.

"Genpact's brand value reflects the momentum behind its evolving brand as the company sharpens how it shows up in the market around AI and advanced technologies," said David Haigh, CEO, Brand Finance. "The refreshed identity and clearer story are helping Genpact stand out with clients and strengthen its position as a trusted partner at a time when organizations are accelerating adoption of advanced and agentic technologies."

Brand Finance's annual ranking evaluates the world's leading IT services brands using an ISO-compliant brand valuation methodology based on a standardized royalty-relief model and peer benchmarking across the sector.

"Genpact is one of only four IT services companies to deliver double-digit brand value growth in this year's Brand Finance report," said Caitlin Blewett, Chief Marketing Officer, Genpact. "The significant brand value growth reflects the impact of our global rebrand in support of our pivot to agentic and advanced technology solutions. The rebrand comprised of new messaging, a first-of-its-kind visual identity with AI at the core, a new digital presence and the launch of our 'on it' brand essence, an active expression of Genpact's story."

The 2026 Brand Finance report highlights the continued growth for companies across the sector, underscoring the increasing importance of IT services in enterprise transformation.

To learn more about Genpact, click here.

About Genpact
Genpact (NYSE: G) is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run. Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the world's leading enterprises.

Get to know us at genpact.com and on LinkedIn, YouTube, X, and Facebook.

MEDIA CONTACT:

Keith Gordon
Genpact Media Relations
+1-917-204-9952
keith.gordon@genpact.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/genpact-named-a-brand-to-watch-in-the-it-services-space-by-brand-finance-302666842.html

SOURCE Genpact

FAQ

Why was Genpact (G) named a brand to watch in Brand Finance's 2026 IT Services 25?

Brand Finance cited Genpact's 16% brand value increase to USD 1.5 billion, its pivot to agentic AI and advanced technology solutions, and a global rebrand in fall 2025.

How much did Genpact's brand value change in the 2026 Brand Finance report for G?

Genpact's brand value rose by 16% to USD 1.5 billion in the 2026 report.

What ranking did Genpact (G) achieve in the 2026 Brand Finance IT Services 25?

Genpact moved up to 18th overall in the 2026 IT Services 25 ranking.

What actions did Genpact take that Brand Finance highlighted for G's growth?

Brand Finance highlighted Genpact's technology-first pivot, the GenpactNext growth model, and a global rebrand with the tag line "On It."

When did Genpact launch its global rebrand mentioned in the Brand Finance 2026 report?

Genpact launched the global rebrand in fall 2025.